William Gaultier

• Lead consumer e-commerce strategy for AU Vodka, Loose Moose Wine, and FMCG
brands across FairPrice, RedMart, Jaya Grocer, Woolworths.
• Delivered double-digit D2C and retail sales growth through digital campaigns,
performance marketing, and omnichannel integration.
• Built merchant playbooks blending digital loyalty, in-store activations, and marketplace
optimization.

• Architected HP Garage 2.0, linking HP with 40 AI startups (Antler, Nvidia, Microsoft,
Rakuten AI) to co-develop solutions.
• Designed AI@YourCompany, a corporate incubator for B2B SaaS and enterprise
adoption.
• Led GTM and digital growth for HP, Brands for Less, Syfe, Funding Societies, The
Economist.
• Built AI-enabled demand generation frameworks, achieving 30-40% YoY growth.

• Directed global expansion across 178 cities through Shopify D2C, retail
partnerships, and wholesale distribution.
• Integrated data-driven personalization engines to scale customer acquisition and
retention.
• Managed M&A, fundraising, PR, and crisis communications during technology
spinouts (SABI AI).

• Owned €140M+ P&L across 8 APAC markets; led a 100+ person team.
• Delivered 18% YoY e-commerce growth and boosted CRM-driven revenue +300% with
Salesforce Marketing Cloud.
• Grew B2C category sales: +18.7% makeup, +31% skincare, +71% haircare.
• Managed APACs largest data breach (18M+ customers), avoiding fines and restoring
trust.
• Pivoted to digital-first engagement during COVID, safeguarding brand equity across
350+ stores.

• Directed B2C brand and consumer engagement across 6 markets, co-leading 80+
staff with country CMOs.
• Delivered 249% social engagement growth, top-of-mind awareness, and consistent
regional brand positioning.
• Managed 40+ crises (government, consumer, seller, and reputational), ensuring
operational continuity.
• Partnered with sellers and brands, building consumer insights programs to guide
category management and CX.

• Scaled from 2 staff to 65 employees; achieved $17M annual revenue.
• Managed $200M+ media budgets, delivering $1B+ revenue uplift for enterprise clients
(Microsoft, HP, Seagate, Wells Fargo, Xerox).
• Built B2B demand generation ecosystems and digital commerce strategies for
Fortune 500s and global enterprises.