Marketing consultant/ Marketing Director
Nshama Real estate
Total years of experience :24 years, 0 Months
DUTIES
• Development and implementation of the corporate marketing and brand related strategy.
• Developing and managing the marketing budget
• Overseeing implementation of the local and international Marketing strategy - including campaigns, events, digital marketing, and PR.
• Working closely with the company’s development and sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with the development team to define marketing materials and programs.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends
Achievements.
• Ongoing project launches and inventory push campaigns
• Community retention activations and calendar of events
• Local and international agents engagement program
• Roadshow in key markets in Asia, Middle East, Africa and Europe
• Town Square sales centre and Model homes
• Nshama website in Chinese and Arabic
DUTIES
• Development and implementation of the project marketing plan and budget.
• Overseeing implementation of the Marketing strategy - including campaigns, Above and Below the line marketing.
• Working closely with the sales, development, projects and finance teams
• Work closely with the development team to define marketing materials and programs.
• Manage digital, social media presence and direct programs to improve reputation and recognition.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends
• Develop an international penetration strategy
Achievements.
• Marketing plan and strategy for MAF communities, Oman, Lebanon, UAE
• Launch of the Tilal Al Ghaf and Majid Al Futtaim campaign
• Beachside Residence Campaign
• Recruitment and joint activities with channel partners
• Channel partner event with Facebook
• Leverage on building market association between the Tilal Al Ghaf and Majid Al Futtaim
DUTIES
• Development and implementation of the Marketing strategy including - Digital, PR, Graphic design and International marketing strategy and budget.
• Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing, and PR.
• Working closely with the key verticals within the company enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Work closely with the development and sales team to define marketing materials, rollout plans and programs.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends
Achievements.
• Increased web traffic from 3.5 million to 7 million.
• Increased leads from 30, 000 to 85, 000 within a year
• Monthly launch of new developments within Dubai Properties
• Partnership initiatives with LG, Dubai Media Incorporated and Facebook
• Partnership sales initiatives with government authorities in Dubai and Abu Dhabi
• International market activities in KSA/ UK/ India
• 2.5 billion in sales
• Dubai Properties revamped website/ app / brokers& customer portal
DUTIES
• Development and implementation of the corporate marketing and brand related strategy.
• Developing and managing the marketing budget
• Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
• Working closely with the company’s development and sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
• Ensuring that the marketing objectives are implemented by the marketing team.
• Work closely with the development team to define marketing materials and programs.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Developing and delivering marketing and communications strategies for the organization.
• Undertake continuous analysis of competitive environment and consumer trends
Achievements.
• Launch of Nshama corporate brand
• 24 launches 1 year
• 2.3 Billion in sales
• Agents training program both online and offline
• Roadshow in key markets of India, KSA and Pakistan
• Town Square sales centre and Model homes
• Nshama website and virtual reality
COMPANY NAME EMAAR PROPERTIES
TYPE OF FIRM The world’s largest real estate developer by market capitalization
POSITION HELD Senior Marketing Manager International
PERIOD 2014 - 2015
POSITION HELD Marketing Manager International
PERIOD 2012 - 2014
DUTIES
• Manage and coordinate all international marketing, advertising, events, exhibitions, online and promotional activities
• Conduct market research to determine market requirements for existing and future products
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Liaison with media and advertising and public relations agency
• Participate and attend Meydan management meeting and project development meeting
Achievements.
• 48 International launches (Europe, Asia, Middle East and Africa)
• Over Aed 5 billion worth of international sales
• Global international campaign (Outdoor, online and print)
• International agent’s recruitment programs
COMPANY NAME EMAAR PROPERTIES
TYPE OF FIRM The world’s largest real estate developer by market capitalization
POSITION HELD Events & Social Media Manager
PERIOD 2010 - 2012
DUTIES
• Enhance Emaar visibility, favorable company image through experiential events
• Manage Emaar and Downtown Dubai’s social media platforms including Facebook and Twitter
• Maintain strong relationships with related partners
• Manage and coordinate all events advertising, events, exhibitions, online and promotional activities
• Conduct market research to determine market requirements for existing and future products
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the events and social media plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the events and social media budget
• Liaison with events, media and advertising and public relations agency
DUTIES
• Manage and coordinate all marketing, advertising, events, exhibitions, online and promotional activities
• Conduct market research to determine market requirements for existing and future products
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Liaison with media and advertising and public relations agency
• Participate and attend Meydan management meeting and project development meeting
Achievements.
• Organized and developed Meydan Corporate Brand Identity for the group brand and its four districts. Meydan Horizons, Meydan metropolis, Meydan Godolphin Parks
• Organized Meydan’s Inaugural participation at the Largest Real Estate Show in Asia. Cityscape Shanghai
• Organized and coordinated a familiarization tour Meydan for over 200 Media
• Organized and coordinated Meydans participation at Cityscape Dubai in 2008- 2009
• Organized marketing campaigns for Meydan in 2008 /09
• Coordinated development of prospectus for investors to Meydan
• Part of the team involved in preparations of some of the activities for the Arabian Nights and Dubai World Cup
DUTIES
• Initiating and planning PR campaigns: defining goals; analyzing problems and opportunities; liaising with the clients (internal and external);
• Research and analysis followed by continuous evaluation of an organizations public relations campaign strategy.
• Managing press conferences, radio and TV interviews, and meetings;
• Developing and maintaining good working relations with the media, including International, local and national newspapers, magazines, radio and television;
• Organizing special events, such as press conferences, exhibitions, open days, tours, competitions and sponsorship;
• Fostering community relations through events such as open days and through involvement in community initiatives.
• Developing and monitoring public relations budgets for the Africa, Middle East and Asia Pacific region.
• Leading the client relations team
Clients handled in the following sectors: Legal companies, Energy, Telecoms, Exhibitions, Tourism, Retail, Events, Fashion, Construction, Health sector and Real Estate.
COMPANY NAME KENYA TOURIST BOARD
TYPE OF FIRM National Tourist Board
POSITION HELD Assist. Regional Manager: Emerging Markets
Responsible for: Australia, New Zealand, Japan, China, Taiwan, Singapore, Korea, Middle East etc
PERIOD February 2004 - June 2006
DUTIES
• Developing, implementing and managing of marketing plans for the region.
• Developing and monitoring marketing budgets for the region.
• Managing of International events and activities for the cluster in the markets.
• Management, development and distribution of fulfillment material for the destination.
• Organization of consumer and travel trade partnership activities.
Achievements in positive branding in source markets.
• Participated at the world Aichi expo in Japan that focused on promoting Kenya as a trade and tourism destination. The event attracted 22 million visitors.
• Organized Kenya’s Inaugural participation at the Largest Tourism Show in South East Asia. China International Travel Mart 2004 in Shanghai.
• Organized and coordinated a familiarization tour For China’s largest TV company CCTV and Beijing TV, documentary shoot in Kenya.
• Organized and coordinated Kenya’s participation at the JATA world congress in Tokyo Japan.
• Organized the Miss Hong Kong beauty pageant finalists contest in Kenya and 30 journalists from the region accompanying them.
• Coordination of partnership branding of 30 Out door Trams in Hong Kong featuring Kenya’s scenery.
FROM February 2001 - Feb 2004
POSITION HELD Assistant Regional Marketing Manager: Germany Cluster/ Country Manager Eastern Europe
DUTIES
• Managing marketing activities in the Germany Cluster market, consisting of: Germany, France, Belgium, Switzerland, Austria, Luxembourg and Eastern Europe.
• Developing and implementation of marketing plans and budgets.
• Organizing Destination Marketing Companies and Hotels participation at Key events in the Cluster including, ITB - Germany EIBTM- Switzerland, Top Resa- France - CMT- Stuttgart, BHS- Brussels.
• Responsible for developing and implementing recovery plan for Kenya funded by the European union.
Achievements
• Organized Kenya’s largest Tourism Representative Contingent participation at International Tourism Bourse (ITB) in Germany for three years (The world’s largest tourism Fair).
• Kenya received the award of the best African stand in 2002 and second best in 2003 during the International Tourism Bourse (ITB).
• Organized and coordinated Kenya's participation at the Investors Trade missions in Paris and Frankfurt.
• Organized visits from by leading TV media from Germany Switzerland and Austria: TV companies included CNN- NTV, N24.
• Organized familiarization tour for 30 leading print and electronic media companies from France, Germany, Switzerland and Austria for Kenya’s Tourism Recovery plan.
• Organized a Kenya Cultural and food week in Germany
• Member of committee that organized a dinner in honor of German Chancellors Official Visit to Kenya at the Nairobi national park.
• Participated in developing an e-learning program for 6000 travel agents in Germany Switzerland and Austria after which organized familiarization tour for 100 travel agents to Kenya.
• Developed and implemented partnership marketing programs with the largest tour operators in Germany, including TUI and THOMAS COOK,
CONCURRENT EMPLOYMENT IAAF WORLD CROSS COUNTRY CHAMPIONSHIP
POSITION HELD Member of the Tourism Sub committee bidding for Kenya’s hosting of the world cross country championships: promoting Kenya as a great sporting nation as well as a preferred tourist destination
PERIOD 2006
DUTIES
• Brand management and product communication of Opel and Isuzu Products.
• Developed and Managed the Consumer Influence Budget that included above and below the line advertising for Isuzu and Opel products.
Achievements
• Organized the resounding Launch of Opel Astra 2002 Model in Eastern Africa. Launch Included print and electronic campaign. The launch realized a successful sale of the entire quota allocated to East Africa in 6 months.
• Coordinated and participated in the launch of TFR (pick up). The vehicle is now positioned as top of the range and most reliable in its category.
• Organized the Joint Partnership program with Uniliver on the largest annual consumer prize raffle of Isuzu products.