William Ruffin, Director

William Ruffin

Director

Waterlink Shipping, LLC

Location
United Arab Emirates
Education
Bachelor's degree, Finance
Experience
12 years, 9 Months

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Work Experience

Total years of experience :12 years, 9 Months

Director at Waterlink Shipping, LLC
  • United Arab Emirates - Dubai
  • October 2014 to September 2016

Responsibilities and duties
Waterlink Shipping LLC is an international freight forwarder with 425 personnel on staff with office located in Pakistan, Afghanistan, East Africa, Dubai, and the United States. Waterlink provides freight forwarding services to Wilhelmsen Ship Services, Hoegh Liners, Al Rawabi, Safmarine, Toyota, and Maersk Lines. Waterlink is also member of both FIATA and IATA.
I was responsible for the research, analysis, design and implementation to improve the logistical process for both company and clients. Evaluates the processes, such as shipping methods, material turnaround or carrier options based on cost effectiveness, infrastructure and legal requirements to ensure compliance with the local government. Managing international regions to review international trade, tariffs, customs and other governing commerce and transportation
Contracting
Responsible for the drafting, evaluation, negotiation and execution of Non-Disclosure Agreements, Sales / Purchasing Agreements, Sub-Contracts, Consulting Agreements, Licensing Agreements, Master Agreements (review of customer proposed terms and conditions), Commercial and Public (Federal, State and Local Municipalities) contracts and Distribution Agreements.

U.S. Defense Logistics Agency (DLA) Fuel Supply Annual Contract Value of USD $120 million
SGI Subsistence Prime Vendor I (SPV-WH07) Annual Contract Value of USD $60 million
Farrell Lines USA (FL-USA) Annual Contract Value of USD $90 million
Liberty Global Logistics (LGL-USA) Annual Contract Value of USD $90 million
American Roll-on Roll-Off (ARC-USA) Annual Contract Value of USD $90 million
Dyncorp International (LOG-CAP IV) Annual Contract Value of USD $15 million
DHL Express (Afghanistan) Annual Contract Value of USD $2 million


• Serve as the point of contact for customers on contractual matters. Ensures customer satisfaction, key account management, crisis management, reconciliation and variations.
• Negotiates term and conditions for both blanket purchase agreements and standard contracts with the Contracting Office Representative and lawyers in order to reach agreement.
• Maintains all contractual reports, documentation (emails, delivery orders and invoices), operational reports and all required documentation.
• Facilitates training programs and guidance concerning contractual obligations required to execute the project. Project Managers, operational personnel and sub-contractors are required to attend the training.
• Ensures company policies and standard operating procedures are aligned with the guidelines established by the contract.
• Establish Key Performance Indicators for the company staff, sub-contractors and clients. Implement Total Quality Management procedure in order to address areas of recurrent pressure.
• Coordinate with the Finance, Human Resources and legal teams to implement risk management procedures such as insurance, policy and collections to avoid operational and punitive damages.
• Maintains all operational and contractual data to ensure timely payment in accordance with the agreed payment terms of the contract.
• Support Product Management - Coordinate with client to provide auxiliary services to the main contract such as security, In-Transit Visibility and 3PL services.
• Competitive Terms and Conditions - Ensure contract is executed within the agreed contractual budget, conditions and practices. Negotiate amendments based upon current conditions if the scope changes.
• Customer Relationship Management - manage all on going issues, ensure compliance and oversee service level agreement compliance.

Management at Al Futtaim Engineering
  • United Arab Emirates - Dubai
  • September 2014 to September 2016

Responsibilities and duties
Al Futtaim Engineering has provided maintenance and facilities management services in the UAE market in both government and private sector for nearly 40 years. AFE services properties ranging from commercial, residential and industrial. I was responsible for managing Sales & Marketing Team, Business Development, Key Accounts and Territory Management. Mobilization of 100+ technicians to execute planned preventive maintenance

Sales & Marketing
• Managed 18 personnel Sales & Marketing Team to maintain annual AED 125, 000, 000 in sales.
• Achieved annual sales target of AED 29, 000, 000 by winning contracts with Dubai Islamic Bank (AED 4, 000, 000) Emirates Aluminum (AED 6, 000, 000), Dubai Municipality (AED 10, 000, 000), MEYDAN GROUP (AED 3, 000, 000), Dubai Police HQ (400, 000) and others.
• Implemented Quality Management and Six Sigma Training in accordance with ISO 9001 resulting in the increased productivity of sales engineers by AED 3, 000, 000 quarterly.
Business Development & Marketing
• Expanded Al Futtaim Engineering market presence into Abu Dhabi and Al Ain by winning contracts with Intercontinental Hotels, Abu Dhabi National Oil Company (ADNOC), Emirates Aluminum and Abu Dhabi Cultural and Tourism Authority totaling AED 10, 000, 000.
• Increased market awareness of AFE services through registration and marketing to Dubai Airports, Dubai World Central, Abu Dhabi Air Ports, DP World, Abu Dhabi Ports Company, Al Dar, ARENCO and others.
• Lead change management initiative to automate operations and sales processes by incorporating Computer Aided Facilities Management system (CAFM).
• CAFM enabled AFE to track process management, contract budgets, project completion and invoicing in real time.
• Established procurement program by properly vetting subcontractors in accordance with services and company size. Organized working relationships with subcontractors resulted in faster quotations and discounts up 30% less than market price for providing them with steady work.
• Organizational Restructure - AFE is composed of 6 divisions (MEP, Scaffolding, Civil, Fire Fighting, BMS, and Technologies) and other group companies (FIT OUTS and FAMCO). This resulted in AFE offering more services at competitive prices above the competition.
Key Account Management & Renewals
• Created quarterly reports that monitored contractual Key Performance Indicators and supported Customer Relationship Management.
• Facilitated quarterly meeting with clients to measure customer satisfaction, upcoming projects and negotiate renewals. (Dubai Islamic Bank, Emirates Aluminum, Meydan and Emirates).
• Negotiated Renewed annual contract with Dubai Islamic Bank valued at AED 3, 450, 000. Double the previous value due to increased scope of work.
• Negotiated Renewed annual contract with Emirate Aluminum valued at AED 6, 000, 000.
• Negotiated Renewed annual contract with Meydan Group valued at AED 3, 000, 000.
• Conducted quarterly training by enrolling sales engineers into MEFMA, Key Account Management, Presentation Skills, and Customer Relationship Management and Quality Management courses.

Regional Manager at Wilhelmsen Shipping Services
  • United Arab Emirates - Dubai
  • January 2011 to October 2012

Responsibilities and duties
Wilhelmsen Ships Service is a leading maritime services provider, with the capacity to service 2, 400 ports in 125 countries. Its focus is to deliver improved vessel operating efficiency to the merchant fleet. Provided in-land logistics to the US Army and NATO throughout Central Asia, GCC, and CIS countries.
Responsible for the deployment and redeployment of U. S. Forces across the U.S. Army Central Command (CENTCOM) consists of the MENA and Central Asia. U.S. Army European Command (EUCOM), which consists of Northern Distribution Network linking Central Asia to Western Europe.
Contracting
Strategic and Operational Team Lead, Point of Contact to the following agencies U.S. Embassy, U.S. Army (Department of Defense), and U.S. Army Surface Deployment Distribution Command (SDDC). Served as the lead for planning and coordination with UAE Government Agencies (Ministry of Defense, DP World, Dubai World Central, Dubai Customs, Jebel Ali Free Zone and Dubai Airports). Awarded Multi-Modal contract deploy U.S. Army and NATO equipment by Sea and Air using the Free Zone between Jebel Ali Seaport and DWC Airport.
• U.S. Army (SDDC) - Multi Modal Sea & Air Program Annual Contract Value of USD $120 million.
• U.S. Army (SDDC) - PAK Ground Lines of Communication - Annual Contract Value USD $90 million.
• U. S. Army (SDDC) - Northern Distribution Network - Amended into PAK GLOC Contract.
• U.S. Army (LOGPAC III) - RC North & RC East - Project Cargo USD $600, 000.



Logistics
• Planning all transportation and distribution activities in conflict zones in 14 countries in the Middle East, Europe, and Asia by providing the customer with a complete Political, Economic, Social, and Infrastructure analysis and cost structure. Which supported the successfully delivery of more 11, 000 units of break-bulk and containerized cargo valued at approximately $84, 000, 000.
• Successfully planned and executed the first rolling stock cargo (16 Fire Trucks) imported into Afghanistan from Uzbekistan via the Northern Distribution Network.
• Served as the Assistant Project Manager for the 831st Surface Deployment Distribution Command Multi Modal Program. Served as the Primary Point of Contact and executed direct planning with DP World, Dubai World Central, Dubai Airports, Dubai Customs, Dubai Trade, DNATA, EHS, Dubai Police, UAE Military and the US EMBASSY.
• Mission planning and management of transportation assets such as trucks, air, rail and sea freight. Established the operational practices and execution of a joint venture Multi-Modal program between American RO/RO and National Air Cargo, which resulted in the first deployment of 6xUS Army Divisions import and export of cargo between Jebel Ali and Al Maktoum Airport.
• Management of high value sensitive cargo average valued at $2 million USD per shipment without damage or theft.
• Financial management of accruals, budget planning, and invoice collection of $45 million USD.
• Designed and implemented KPI measurement and management system for subcontractors by maintaining performance metrics in regards to pricing, reporting, customs clearance times, deliveries, and invoicing. Use of performance metrics increased the accuracy in reporting and reduced costs up to USD $150, 000 by eliminating reporting errors.
• Served as the main point of contact for US Army Surface Deployment Distribution Command, US TRANSCOM, US CENTCOM and USEUR contracts by interfacing directly with senior Military officers at both the Brigade and General Officer levels.
• Management of sub-contractors by establishing a new transportation delivery system including flight (ground operations) with required detailed project planning and implementation with governing bodies and security.
Customer Service
• Provided planning and clearance documentation for Sea / Air shipments with DP World and DNATA.

Director at Rahmani Group
  • United Arab Emirates - Dubai
  • April 2007 to January 2012

Responsibilities and Duties
I was head hunted to restructure and develop and implement systems and SOP within the various entities of the group so as to successfully tender and gain contracts within the region. Responsible for organizational planning, operations, and facilities design for 3 companies (Afghan International Transportation, Quick Logistics and Three Bullets Int.) within the group consisting of 325 personnel.
Served as the primary point of contact managing all awarded transportation, aviation, and construction contracts from Hanjin Shipping | International Security Assistance Force (ISAF) | Supreme Group International (SGI) | US Central Command (USCENTCOM) | US Contracting Command (ACC) | US Defense Contract Management Agency (DCMA) | US Defense Logistics Agency (DLA) | US Transportation Command (TRANSCOM) |US Army Joint Logistics Command | North Atlantic Treaty Organization (NATO) |UK Ministry of Defense| US Military Joint Movement Control Battalion (JMCB) | US Host Nation Trucking (HNT) |US Intra - Afghan Movement (IAM) Willie Bentz International (WBI).

Responsible for the drafting, evaluation, negotiation and execution of Non-Disclosure Agreements, Sales / Purchasing Agreements, Sub-Contracts, Consulting Agreements, Licensing Agreements, Master Agreements (review of customer proposed terms and conditions), Commercial and Public (Federal, State and Local Municipalities) contracts and Distribution Agreements.

• Served as the point of contact for customers on contractual matters. Ensures customer satisfaction, key account management, crisis management, reconciliation and variations.
• Negotiates term and conditions for both blanket purchase agreements and standard contracts with the Contracting Office Representative and lawyers in order to reach agreement.
• Maintains all contractual reports, documentation (emails, delivery orders and invoices), operational reports and all required documentation.
• Facilitates training programs and guidance concerning contractual obligations required to execute the project. Project Managers, operational personnel and sub-contractors are required to attend the training.
• Ensures company policies and standard operating procedures are aligned with the guidelines established by the contract.
• Establish Key Performance Indicators for the company staff, sub-contractors and clients. Implement Total Quality Management procedure in order to address areas of recurrent pressure.
• Coordinate with the Finance, Human Resources and legal teams to implement risk management procedures such as insurance, policy and collections to avoid operational and punitive damages.
• Maintains all operational and contractual data to ensure timely payment in accordance with the agreed payment terms of the contract.
• Support Product Management - Coordinate with client to provide auxiliary services to the main contract such as security, In-Transit Visibility and 3PL services.
• Competitive Terms and Conditions - Ensure contract is executed within the agreed contractual budget, conditions and practices. Negotiate amendments based upon current conditions if the scope changes.
• Customer Relationship Management - manage all on going issues, ensure compliance and oversee service level agreement compliance.
• Manage contract closeout, extension or renewal.

Operations And Coordination Manager at Supreme Food Services
  • United Arab Emirates - Sharjah
  • April 2006 to April 2007

Operations and Key Accounts Manager (Apr 2006 - Apr 2007)

Responsibilities and duties
Supreme Food Services provides integrated supply chain solutions to defence, government and commercial clients in challenging environments around the globe in hazardous environments. Primary point of contact to the US Army Defence Logistics Agency, Joint Logistics Command, ISAF/NATO, British MoD, KBR, Host Nation Trucking and ISAF / NATO Civil Aviation Authority. Contract valued at $1.8bn. Responsible for the distribution of Fresh Fruit & Vegetable (FF&V), Water, Dry Foods, retail and other FMCG through out southern and western Afghanistan.

Achievements
• Managed distribution network for 45 Forward Operating bases to provide food, water and retail to 60, 000 soldiers (US Army, British MoD, and ISAF/NATO).
• Arranged Prior Permission Requests for 6 x ANTNOV -12 and 2 x IL -76 containing FF&V and other FMCG to be distributed to forward operating bases via ground transportation.
• Arranged Prior Permission Requests for 6 x Mi-8 helicopters to deliver food and water to special task force units to remote bases.
• Coordinated with Host Nation trucking to deliver 20 x 40ft trucks per day to end RC-West / RC - South water shortage.
• FMCG fulfilled Christmas and other holiday seasons for all southern and western Afghanistan 1 week ahead of schedule.
• Coordinated with KBR, Joint Logistics Command and Host Nation Trucking to ensure water deliveries and other FMCG moving by ground met RDD.
• Created standard operating procedure to provide synergy between air and ground operations in order to increase efficiency within the supply chain. Allowing products to be shipped faster reducing the operating cost by $1.5 million.
• Provided infrastructure to better manage logistical operations by negotiating public works contracts and establishing Statements of Work, which resulted in offices and an onsite presence used for customer relations by 3 different divisions of the company.
• Served as a Service Analyst and Quality Control reporting to Defense Supply Center Philadelphia daily ensuring the fulfillment of contract obligations serving as the Prime Vendor (Sustenance), I planned and executed deliveries containing over $10, 000, 000 in food by air and land throughout the southern region of Afghanistan.

Warehouse & Distribution Manager at United States Army
  • Kuwait - Al Kuwait
  • January 2006 to January 2007

Battle Captain (General Staff) - Distribution Manager (Jan 2005 - Jan 2006)
Battle Captain (General Staff) - Cyber Security (Operational Security Manager)
Battle Captain (General Staff) - Procurement Officer

Serves as C4 Transportation Division Operations Officer and Battle Captain for the Coalition (Joint) Forces Land Component Command (CFLCC) forward deployed in Kuwait. Responsible for the analysis, dissenination, and tracking of transportation actions for Operations Enduring Freedom and Iraqi Freedom (OEF/OIF). Monitor and track strategic airlift, sealift, and utilization if intra-theater air and surface transporation assets. Assists the Chief of Operations and Plans Branch by coordinating Transportation actions and staffing with the CFLCC C3 staff and internal CFLCC C4 Transportation Division Branch Chiefs.

Interface Directly with Surface Deployment Redistribution Command (SDDC), MNC-I, MNF-I, CJTF-76, and CJTF-HOA, service component commands, and coalition forces. Additional duties include Information Management Officer, Website Manager (Secret), Foreign Disclosure Representative, Security Manager (OPSEC) and Supply Officer.

Key Responsibilities & Achievements
• Monitored and ensured end user tracking from deployment to redeployment of 5 Heavy Divisions, 3 Light Divisions and 10 BDE Combat Teams operating in 25 countries between Central Asia, Middle East and Horn of Africa.
• Coordinated Multi-Modal Transportation of 400, 000 personnel and $225, 000, 000 of US Military Warfighter Equipment.
• Primary battle staff that coordinated emergency aid via Air, Sea and Ground in support of the 2005 Earthquake relief effort in Pakistan.
• Coordinated with General Staff Intelligence Officers to create the C4 Transportation Website (Secret).
• Created the standard operating procedure and process to provide real time information to deploying and redeploying units.
• Created the standard operating procedure for Unit Movement (deployment/redeployment) through Kuwait and Iraq after the closure of DOHA Naval Base.
• Coordinated additional passenger aircraft and provided interim plan for deployment/redeployment (Afghanistan) after the closure of K2 Airfield in Kyrgyzstan.
• Key Account Manager for deploying/redeploying unit command for both surface and air transportation.
• Key Account Manager for deploying /redeploying ISAF/NATO and British MoD for air transportation.

Supply Chain And Distribution Manager at United States Army
  • Iraq - Mosul
  • April 2004 to January 2005

Responsibilities and duties
• Headquarters Troop Executive Officer of a fully digitized combat unit. Responsible for the health, welfare, and training of 227 soldiers spanning over 20 military occupational specialties.
• Responsible for the scheduled and unscheduled maintenance of 197 tracked and wheeled vehicles.
• Primary Logistics Officer responsible for procurement and distribution.
• 2nd in Command, prepared to take lead in the absence of the commander.
• Responsible for safety and physical security.

Achievements
• Lead unit maintenance and resupply operations that expanded over 4000km between Baghdad, Iraq and Kuwait, which resulted in successful redeployment of 778 troops and 400 vehicles and 16 helicopters back to the United States.
• Lead resupply operations over a 300km along the Iran/Iraq border supporting logistics, maintenance, and recovery operations; maintaining troop readiness without breaks during the 1 month mission.
• Coordinated with Unit 1st Sergeants to maintain the unit basic level for all classes of supply ranging from ammunition, fuel, food, maintenance, and other.
• Maintained the Squadron Fuel and ammunition depots.
• Established additional FARP (Forward Arming Refuelling Point) along the Iran / Iraq border to support Kiowa Warrior helicopter scout operations.
• Served as Unit Post Master delivering and sending mail for 778 soldiers.
• Served as Unit Courier for classified and secret documents.
• Managed a 15 man maintenance team consisting of light / heavy wheeled vehicles, light / heavy and tracked vehicles, and generator mechanics. Reduced maintenance costs by $312, 000 by validating mechanical faults prior to the requisition of parts.
• Lead future operations initiatives; forecasting future demands by establishing metrics for the most common ordering of parts. Implementing (JIT) just in time logistics; which lightened the inventory and reduced storage costs by $60, 000.
• Maintained vehicle services for 197 vehicles as per OEM in a combat environment, which resulted in a steady operational rate of 98%.
• Conducted audits with the Item Manager from the requisition department in order to identify fraud. Unjustified orders were cancelled with warnings and letters of reprimand which resulted in no fraudulent orders being made.

Crisis Management
• Convoy Commander - Lead emergency vehicle recovery operations after explosive attack to unit convoy of 25 vehicles. Lead security team to recover 4 battle damaged vehicles worth in excess of $200, 000.
• Provided emergency medical services to personnel lacerated injured by mortar attack.
• Provided and coordinate grievance counselling for personnel killed in combat operations and suicide. Ensured families were provided with proper psychiatric care and granted full access to all benefits.

Combat Operations at United States Army
  • Iraq - Baghdad
  • April 2001 to April 2004

Tank & Scout Platoon Leader (Apr 2001 - Apr 2004)

Platoon Leader of a deployed fully digitized FORCE XXI scout platoon, operating as apart of Operation Iraqi Freedom in northern Iraq. Responsible for the health, welfare, and training of 38 soldiers trained in the 19D (Cavalry Scout) Specialty. Responsible the tactical employment and maintenance of 7 x M3A3 Bradley Fighting Vehicles valued at $40, 000, 000 and 1 x Bradley Command on the Move belonging to the Commanding General of the 4th Infantry Division.

Platoon Leader of a fully digitized FORCE XXI tank platoon, operating in Fort Hood, Texas. Responsible for the health, welfare, and training of 15 soldiers trained in the 19K (M1 Series Tanker) Specialty. Responsible for the tactical employment and maintenance of 4 x M1A2 Abrams Tanks valued at $30, 000, 000. Additional duties include Arms Room Officer, Unit Movement Officer, and. Safety/Occupational Health.

• Executed combat operations to secure Taji Airfield from the Iraqi Army without loss of personnel our equipment.
• Conducted peacekeeping operations in Mandali Iraq, Diyala District (village) consisting of nearly 2, 000 people.
• Ended criminal and terrorist activity in the village by working with local authorities.
• Ensured local security to enable SWEAT -MSO (Sewage, Water, Electricity, Academics and Trash - Medical, Safety and other). In order for the village to resume pre-war activity.
• Removed 500 rounds of mortar and artillery munitions from the local school.
• Cleared AK-47 and 5.56 munitions depots from local farms in order to start production.
• Coordinated with local leaders to arrest, question and incarcerate criminals.
• Established local council with tribal leaders to address local concerns to 4th Infantry Division General staff.
• Prepared M1A2 SEP Tank Platoon consisting of 15 personnel to deploy for combat operations in 72hrs.
• Prepared M3A3 Bradley Scout Platoon consisting of 38 personnel to deploy for combat operations in 72hrs.
• Maintained an operational readiness rate of 100% for all combat vehicles.
• Managed and maintained inventory control for approximately $70, 000, 000 of personnel and equipment.
• Deployed Units Arms Room to National Training Center and Iraq consisting of (20x 50.Cal MG, 30x M85 MG, 40 x M4 MG, 110x M16, 15 x 9mm pistols, 115 x Night Vision Goggles) valued at $650, 000.
• Deployed 8 x M3A3 Bradleys and 38 personnel to operation Iraqi Freedom.
• Awarded Army Accommodation Medal for maintains the 3rd best arms room of the entire 4th Infantry Division.
• Unit Safety Officer responsible for the health and welfare of 125 soldiers. Executing numerous field maneuvers, gunneries, and weapons range qualifications without incident.
• Planned and executed safety training plans for Field training exercises, weapons ranges and vehicle gunnery ranges consisting of 9 x M1A2 SEP Tanks, 15 x M3A3 Bradleys, 4 x M113 Mortar Tracks, 2 x Heavy Wheeled Vehicles and 125 personnel.

Education

Bachelor's degree, Finance
  • at Alabama Agricultural and Mechanical University
  • May 2000

Specialties & Skills

Business Development
Supply Chain Management
Contract Logistics
Transportation
Aviation Industry

Languages

English
Native Speaker

Hobbies

  • Comic Books
  • Mixed Martial Arts
  • Science