Freelance Graphic Designer
A Different Design Company
Total years of experience :17 years, 1 Months
Worked on a variety of projects including retainer contracts for a technical services consultancy and a Philippine-based research service provider.
Helped define and design identities for various startup businesses and organizations in the country.
Was part of brand / corporate marketing team, working as in-house designer.
Worked on various print, digital and environmental graphic design projects ( logos, layouts, signages, environmental / exhibit ) for corporate and internal requirements, and worked on marketing collateral for the company’s portfolio of 20+ real estate projects.
Constantly worked on brand refresh initiative to position the company competitively within the Ayala Land portfolio of real estate brands and the constantly changing local real estate market.
Produced guidelines that ensure a cohesive look for the company’s visual communications and formulated design strategies that help communicate the company’s message to its desired target market.
Worked on graphic design requirements of projects including marketing collateral, on-site environmental graphics, and presentations.
Managed corporate re-branding effort, producing a new corporate identity (logo, stationery, website and others) and ensured consistency of application.
Designed environmental graphics (signage, murals, patterns) for various corporate and retail fit-out projects.
Responsible for design and marketing presentations; resulting in a winning design bid for an office renovation project of a multi-national company.
Prepared proposals, bids, accreditation submissions and other marketing collateral; obtaining one of the top mall developers in the country as long-term client.
Managed documentation during project completion; organized photo shoots and generated project sheets for marketing.
Ensured consistency of corporate identity in Manila office; Applied refreshed branding to all collateral and other corporate assets.
Collaborated with other HBO+EMTB offices as part of publications group and implemented updates to ‘group-centric’ collateral.
Creative Director for College publication VISION Magazine