Senior Marketing Manager
Nasser Sports Center
Total years of experience :12 years, 5 Months
Establish the marketing entry strategy for the company, upgraded the brand voice and image of the company. Established the marketing department by recruitment and procedures. Prepared and implemented the marketing calendar. Established agreements with media and production houses.
Autobot designs is a specialised advertising company in North Lebanon. We provide ABL and BTL services focusing on branding since the north lebanon market lack professional services in this field. My main goal was to provide state of the art advertising solutions with a professional approach.
The company was established by myself in 2007 to cater the MENA region, The Nut Tree a franchise from UK with high end niche retail business in organic snacks from dry fruits, chocolates and nuts. It catered a wide market segment from multinational companies to VIP clients and to the general public. Reporting directly to the Chairman and managing over 45 employees.
Revive Juice Bars provides its customers the most comprehensive range of made to order fruit drinks which are a combination of fresh fruit and vegetables added with sorbets, yogurts, supplements (boosters) and ice to produce drinks known as Juice & Smoothies. With its ethos centred on health, none of the products contain any arti cial avours, preservatives or additives. Reporting directly to the General Manager and managing 15 employees.
Middle East Franchising the fi rst full edge franchising consultation firm in the Middle East. The firm was responsible in providing consultation services to multinational, international and local companies who wanted to enter the MENA region or who wish to create a franchise concept from scratch. Middle
East Franchising has been mainly established by my deep knowledge of the market speci cally in the MENA region, reporting to Chief Executive Offi cer
Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and brand of the customer brief.
Ensuring that the creative function operates in an e cient, pro table manner.
Ensuring that the creative product remains leading edge and ahead of client competition.
Ensuring always high quality of creative and production.
Delivering strategic communication solutions that help clients attain their marketing and communications objectives.
Contribute to strategic solutions with the Creative Director and Account team.
Establish a visual aesthetic for the project in keeping with the brand identity.
Responsible for overseeing the design process on assigned projects.
Maintain and promote design consistency of look, tone and feel to assigned projects.
Lead critiques of work in group and individual sessions.
Articulate the bene ts of the creative approaches, internally and to clients.
Participate in the development of proposals for sales.
Interpret strategic objectives into tactics that a design team can execute.
Create design concepts, story boards, sketches, animation and style guides.
Execute creative brainstorms.