Marketing Manager, Digital (MEAEE)
McGraw-Hill Education
مجموع سنوات الخبرة :22 years, 3 أشهر
- Managing the promotion of e-learning systems and institutional offerings and deals among Middle East, Africa & Eastern Europe regional markets.
- Launch and market digital products and solutions as well as monitor usage and systems integrations.
- Responsible of exposing available digital solutions directly related to e-learning platforms such as course management systems / online homework systems.
- Working closely with the sales and the editorial teams to develop an overall account plan to grow long term revenue.
- Qualify technology, multimedia and digital content opportunities at academic institutional levels.
- Transform key opportunities for the outcome of institutional selling and learning technology offerings based on reviewing accounts business models and establishing direct-to-customer businesses.
- Conducting e-learning product presentations and training workshops as well as assist in regional and national seminars and conferences.
- Maintains a good working knowledge of products platforms and learning systems.
- Ensuring marketing plan is making progress and is aligned to the company objectives.
- Having a success record of meeting targets and assigned objectives as an overall rating on yearly sales achievements.
- Driving promotion of the hard side textbooks (science, engineering, math and computer science) list in Middle East and Africa markets.
- Providing strong framework on product brand marketing and opportunities follow up for yielding business win and revenue growth.
- Working closely with area managers and their teams at a strategic level to ensure right discipline and product focus across all markets.
- Demonstrating a solid understanding of the hard side disciplines, key features, competitive grids, and market trends.
- Motivates others to support and drive towards shared goals.
- Preparing and presenting an annual marketing plan, outlining strategies for growth along with promotional activities details.
- Exploring business development and marketing led strategies for approaching new market segments.
- Traveling around MEA regional campuses to provide product support, initiate strategies and evaluate plans progress.
- Preparing and organizing a bi-annual team sales meeting for the aim of providing a rep centered presentation of key products.
- Helping editorial department to create and shape new product development and product enhancements.
- Designing and implementing strategic reviews of publicity materials.
- Devising, implementing and evaluating the success of a timely and strategic e-marketing schedule for key and front-list products.
- Assisting inventory with a realistic forecasting of sufficient stock levels.
- Exceeding overall goals on yearly basis for an average of exceptional achievements as an overall rating of yearly sales performance.
- Managing Saudi Arabia and Yemen markets for achieving business growth of the company’s higher education and trade textbooks lists.
- Promoting McGraw-Hill higher education titles in the various academic departments in local universities and colleges.
- Selling a variety of professional and reference lists to university/college libraries and bookshops.
- Exposing medical textbooks and references in the country medical schools, hospitals and libraries.
- Worked exclusively on placing into market as a first time ever a locally adapted ELT series clear of offensive materials to local culture.
- Presenting product key features, accompanied supplementary materials and online resources.
- Closing deals with trade accounts on mutual agreements for best offered credit terms against yearly business turnover in return.
- Ensuring client satisfaction and issues are resolved, and working with colleagues in customer services and technical support.
- Entering leads and new activity into SalesForce.com in order to ensure collaboration and full communication.
- Went over budget for an average of 11% sales increase of target during these four years.
* Promoting McGraw-Hill higher education, professional and medical books in Saudi Arabia, United Arab Emirates, Oman, Bahrain, Qatar and Yemen.
* Built markets from scratch and was engaged in the study of territorial marketing plans, aspects and researches.
* Responsible to increase business, establish new market players and advise about accounts discounts as well as credit terms structures.
* Serving as the go-between for any problems, issues and concerns between McGraw-Hill and its academic / trade accounts.
* Attaining a coherent acquaintance with university/college professors and an excellent business relationship with booksellers in the region.
* Involved in organising book fairs and participating in campus book display events in university/college departments.
* Surpassed expectations in sales considering the territorial area of responsibility and attained 20% over-budget sales.
* Closed and followed up indoor sales of computer products.
* Handled telemarketing calls with prospected customers for corporate size potential opportunities.
* Collected, organised and demonstrated software and hardware product information before company representatives.
* Kept accurate, current records of products and customers.
* Worked on co-ordinating and finalising quotations/offers for all leads.
* Served as a computing teacher at the Armed Forces Department Technical School.
* Offered Kuwaiti military soldiers and staff company a computing training course of basics and software applications.
* Helped in the development of course syllabus.
* Reached the position of an outstanding teacher of my subject.
* Carried out system analysis, design, coding and testing of an accounting-stock software application "Shadow 2".
* Installed, demonstrated and trained end users of "Shadow 2" as well as implemented required modules development.
* Supported 30 accounts in several industries using "Shadow 2".
* Trained company clients on ready-made packages.
* American University of Beirut, Lebanon. Bachelor of Science, Faculty of Sciences, July 1993. Major: Computer Science Minor: Mathematics