Business Development Ecommerce
SMSA Express Transportation Co. Ltd.
مجموع سنوات الخبرة :11 years, 1 أشهر
Develop and successfully launch the Loyalty Program for the retail sector with the collaboration of all the stakeholders.
• Plan and lead the digital transformation of online assets and services with the powerful strategies to accommodate the business for next 10 years.
• Monitor all the 3rd party contractors or developers collaborating for the digital transformation of the company assets.
• Monitor performance of the website and application in terms of traffic, downloads, customer profile, user interaction, time spent and other evaluation metrics. Prepare weekly reports on the same in an agreed upon dashboard format.
• Manage maintenance of the websites and mobile application (SmartShip, Store2Door, SMSA Partner) by ensuring performance, capacity, identification of bugs and other issues.
• Manage enhancement of the websites and mobile applications by identifying new feature requirements, managing vendors for development, creating and managing the project plan in collaboration with the vendors.
• Liaison with SMSA internal departments for smooth functioning of project plans
• Assist in new project development with ideas, documentation, data collection, presentation and communication.
• Conducting periodic review sessions and meetings with vendor-partners for evaluating status of project and identifying progress, risks and completion of planned milestones.
• Target audiences with Keywords and help with marketing plans, advertising, direct marketing and online campaigns.
• Online Competitor Analysis and market review report. (Quarterly).
• Google AdWords Keywords Research for the Website and Online Campaigns (Twice a Year).
• To provide trending ideas for content marketing and website update.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.
• Evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective.
Purchase New Inventory.
Prepare Documentation.
Evaluate Suppliers.
To underwrite the business offer risk coverage as per provided documents/information;
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web
pages.
Perform keyword research in coordination with client business.
Provide recommendations and execute strategies for content development in coordination with SEO goals -
general and keyword specific.
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
Monitor and evaluate search results and search performance across the major search channels.
Develop and implement link building campaigns.
Experience working with CMS and building/administering content in multiple CMS environments.
Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.
Oversight and management of On-page and Off-page SEO.
Analyze and transform quantitative and qualitative data from web analytics tool into an actionable SEO plan.
Monitor performance of search engine rankings and traffic; work with SEM vendors to reach target metrics.
Liaison with clients and maintain good business relationships.
Extensive use of computerized system to deal with all clients’ queries
Statistical Analysis for Management
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