Brand Executive
British American Tobacco Middle East
Total des années d'expérience :3 years, 7 Mois
- My main responsibility involved coordination with the agency to deliver on the campaign KPI's set.
- Track and trace on ground activities to attract awareness targets and increase trials of our brands.
- I gained multi market experience where I was supporting business delivery in markets such as KSA, Kuwait, Jordan & Iraq
- Also part of my role was to analyze brand positioning and collect consumer insights within BAT portfolio and also against the competition benchmark brands.
- Implementation of social media marketing strategies
- Maintain a monthly content calendar for CRM activities
- Create campaigns and flash sales to increase vendors' daily orders
- Organized partnership event with Yoma Bank
- Streamlining processes for better seller experience (SXP)
- Key area that I developed myself was in analyzing of data and driving brand initiatives for recommending areas of improvement
- Deliver brand equity campaigns in line with brand strategy and group brand standards
- Was also involved in campaign planning for new brand launches
- Support in implementing sales strategies
- Familiarize product benefits and communicate with distributors
- Travel to interact with consumers directly
Studied - Marketing and communications - Human Resources - Business English - Business Accounting - Statistics - International banking - Finance