يحيى قباني

Managing B2B accounts in Kuwait&Bahrain

Reporting to the General manager, supervising three section heads and managing all the company’s marketing, communication, events and promotional activities.

• Managing the Corporate Marketing, Communications & Development Divisions for the company
• Setting up the annual marketing plan for the company(16 industrial building materials factory).
• Organizing special events related to internal &external company’s occasions calendar.
• Coordinating with the executive production managers for products development &positioning .
• Working closely with the trade show managers and regional distributors to develop national& regional trade shows strategy and execution plan.
• Managing the marketing budget for the products range which total sales revenue over $150 M./Yr.
• Creating and overseeing the corporate communication plan coordinated with the PR &media agencies (local& regional).
• Collaborating with research professionals to conduct primary researches .Analyzing secondary research to develop effective strategy & direction.
• Directed the retail consuming department development(retail showrooms) which drove the incremental annual sales by 10%.

Reported to the Managing Partner.
Established the grassroots startup of the company, with responsibility for sales team management, operations management, and annual business / marketing plans. Established networks with potential clients throughout diverse industries across four countries. Negotiated new business opportunities to drive growth
Selected accomplishments:
• Built a strong liaison with all major Advertising &Media agencies.
• Achieved strong brand awareness for Blue Giga in Kuwait
• Managed a large number of big Sales accounts.
• Opened Multi business channels to increase Sales & Profit

Directed three divisions comprised of International Business, “Licht and Plan Gmbh, ” and Logistical Services and Supplies, including public and private tenders. Promoted new international agencies. Researched new markets to identify opportunities for business over whole growth and development. Administered activities for logistical services and supplies channels with the Allied Forces(US Army& Contractors). Managed the annual budget and forecasting for all three divisions. Served as E-Commerce & Internet International Trade Division Manager.
Selected accomplishments:
• Formulated short- and long-term business strategies to enhance regional opportunities while maintaining company interests.
• Established the Support Servicing division for the US Army Contractors(housing services, heavy machinery supplies, military cots refurbishing contracts& general transport/logistics contracts)
• Managed& developed “Licht and Plan Gmbh” corporate branding business in the Middle East; coordinated and implemented development / trade channel activities