Marketing Specialist
TAQAMISR
Total years of experience :12 years, 5 Months
Duties and responsibilities:
- Works with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
- Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public.
- Provides expert direction and insight to marketing staff members throughout each project or campaign.
- Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
- Adjusts marketing plans as needed in response to data tracking efforts.
- Reports findings and results to upper management and executives.
Duties and Responsibilities:
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.).
-Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, image optimization etc.).
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update website.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).
- Acquire insight in online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.
- Manage and create content, optimize for SEO/SEM and manage analytics for all digital-marketing related activities, social media sites, microsites and digital marketing campaigns.
- Manage sales and marketing presence on google.com and other ecommerce channels.
- Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO.
- Analyze and report on customer behavior insights to improve company's website.
- Manage e-mail marketing programs, lists, imports, and permissions.
- Conduct landing page and e-mail campaign tests.
- Coordinate online sales and marketing events, such as webinars.
- Develop and write digital content and maintain content publishing editorial calendar.
- Integrate online activities with off-line marketing communications plans to ensure plans provide optimal business support.
- Drive development and management of digital co-marketing and co-branded partnerships with distributors and partners.
- Develop creative briefs to give the internal creative team and agencies clear direction.
- Identify opportunities for applying new technologies, digital products and services to online campaigns.
Duties and responsibilities:
- Provides clerical and minor technical support for the sales department.
- Recordkeeping responsibilities may include sales and expense reports, electronic databases and sales proposals for prospective customers.
- Plan meetings and ensure that sales representatives in the field are in contact with home office staff.
- Report directly to the management of the sales department, though they work independently with minimal oversight.
- Advance through promotion to other positions with increased responsibility within the company.
Duties and responsibilities:
- Sell retail products, goods and services to customers.
- Work with customers to find what they want, create solutions and ensure a smooth sales process.
- Work to find new sales leads, through business directories, client referrals, etc.
- Focus on inside sales, which typically involves "cold calling" for new clients while in an office setting, or outside sales, which involves visiting clients in the field with new or existing clients.