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Yan Huang, Regional Marketing Manager

Yan Huang

Regional Marketing Manager·FAW Group Import & Export Co., Ltd.

United Arab Emirates

Master's degree, Project Management

Work experience

Total years of experience: 7 years, 11 months

Regional Marketing Manager

March 2025 - Present

FAW Group Import & Export Co., Ltd.

Dubai, United Arab Emirates

March 2025 - Present

- Regional Business & Distributor Management: Manage distributor coordination and regional business operations across 10 Middle Eastern markets, driving channel development, market penetration, and distributor performance improvement.

- Market Strategy & Business Development: Lead annual market planning, budget allocation, and business project execution, developing localized strategies aligned with sales targets, market potential, and distributor capabilities.

- Channel Enablement & Market Activation: Drive market activation initiatives including motor shows, media test drives, product launches, and brand events, improving brand visibility, lead generation, customer acquisition, and sales conversion.

- Market Analysis & Competitive Research: Track regional market trends, consumer behavior, sales feedback, and competitor activities to identify growth opportunities and optimize channel and market strategies.

Company industry:
Automotive Manufacture

Regional Sales Manager

January 2023 - February 2025

Legnano Teknoelectric Company

Dubai, United Arab Emirates

January 2023 - February 2025

- Overseas Regional Sales & Channel Management: Managed business development across Asia, Australia and selected Middle Eastern markets, including Mainland China, Taiwan and Japan; developed market expansion plans, sales targets and pricing strategies.

- Key Account & Agent Management: Managed key accounts, regional customers and agent networks; maintained long-term customer relationships while developing new customer opportunities and improving market coverage.

- Market Analysis & Business Planning: Tracked industry trends, competitors and demand changes; prepared business plans and sales forecasts to support regional development, pricing and key project promotion.

- B2B Project & Solution Development: Led multiple million-dollar projects, coordinating customers, technical teams, production and supply chain resources from commercial discussion to final delivery.

- Cross-Functional Coordination: Coordinated technical, production and logistics teams to support project execution, order delivery, product quality and customer requirement fulfilment.

Company industry:
Electric Power Production & Transmission

Tender Specialist

August 2019 - August 2022

CSCEC Middle East

Dubai, United Arab Emirates

August 2019 - August 2022

- Overseas Project Coordination & Tendering Support: Managed tendering and procurement coordination for large-scale Middle East projects, including RFP review, supplier communication, task coordination and proposal consolidation.
- Site Management & Cross-Functional Coordination: Supported site construction coordination, progress management, quality control and internal/external communication to ensure smooth project delivery.
- Supplier & Subcontractor Coordination: Participated in specialist subcontractor and supplier procurement, supporting clarification, quotation comparison, commercial coordination and cost control.

Company industry:
Construction & Building

South Division Overseas Dept. Quantity Surveyor

February 2018 - May 2019

China Construction Fifth Bureau -

Dhaka, Bangladesh

February 2018 - May 2019

- Project Cost & Data Management: Supported overseas project cost records, data statistics, cost analysis, variation records, interim settlement and cost monitoring for project operations.

Company industry:
Construction & Building

Education

University of Melbourne

June 2017

June 2017

Master's degree, Project Management

Australia

University of Birmingham

June 2017

June 2017

Master's degree, Project Management - Risk Management

Great Britain (UK)

Chongqing University

July 2014

July 2014

Bachelor's degree, Design And Construction Management

China

Skills

BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
INTERCULTURAL COMMUNICATION
Intermediate
INTERCULTURAL COMMUNICATION
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
AGILE PROJECT MANAGEMENT
Intermediate
AGILE PROJECT MANAGEMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CUSTOMER REQUIREMENTS ANALYSIS
Intermediate
CUSTOMER REQUIREMENTS ANALYSIS
Intermediate
INTERCULTURAL COMMUNICATION
Intermediate
INTERCULTURAL COMMUNICATION
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
RELATIONSHIP MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

English

Expert

Chinese

Native Speaker