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Yanka Nikolova - Lazarova, Managing Partner

Yanka Nikolova - Lazarova

Managing Partner·Euro Total Consult Ltd

Bulgaria

Master's degree, Marketing

Work experience

Total years of experience: 31 years, 4 months

Managing Partner

December 2012 - Present

Euro Total Consult Ltd

December 2012 - Present

An official Representative company of Mindset AB, Sweden in Bulgaria provides and manages various business tailor-made trainings, seminars and business consultations services, events organizing, conferences, promotion and advertising. Consulting regarding event organizing. Logistics re. events and conferences, communications, seminars and various trainings. Marketing research, target-group research. Procedures and business plan consultations, event marketing, event planning, corporate and private events, music events, brand development, web site traffic growth and advertising revenue. 
Strategic consulting, including business plan & sales strategy development. Recently the company participate and won the bid of tailored development of a EU project funds sponsored program for 13 000 Bulgarian teachers to be trained in mastering ability to manage form and lead of a small teams the attitude of non-aggression and violence among the students in all schools within the 28 regions in Bulgaria.
Job role:
Management

Marketing & PR Manager

October 2007 - June 2009

Rompetrol Bulgaria JSC

October 2007 - June 2009

Development and implementation of local marketing communications and activities in line with group standards, management of the marketing budget as well as communication with affiliates and headquarters in Romania. Manage the local implementation of ATL, BTL and CRM activities, media planning and spending allocation, POS material production and logistic throw the country network. Guiding local dealer network in handling the marketing strategy within the desired brands direction. Main area of responsibilities: local marketing strategy, advertising and communication, CRM and customer satisfaction, product & price management, event handling, social networks and online communication, budget planning and controlling.
Job role:
Marketing and PR

Trade Marketing Manager

January 2002 - January 2007

BP / Castrol

January 2002 - January 2007

Developing the annual marketing plan according to the strategy applied for the Country/Area Southern. Responsible for the Marketing strategy following the BP / Castrol international strategy and adapting it to the local market. Defining publishing and advertising tools to help sales force in their efforts in the field. Effective management of marketing and advertising budget for all channels as well as General Marketing activities for Castrol / BP brand within the country. Responsible for organizing and sponsoring various company activities in motorsports and oil & gas industries events as well as yearly participation on the F1 Castrol corner rise competition in Monza, Italy.
Follow up competitors’ activities in the Bulgarian/Area Southern environment Co-ordinate market research studies and monitor competitor activities sharing output with PU and developing jointly appropriate marketing, training or other programs that maintain distinctiveness for BP. Contribute the development and delivery of the Marketing Business Plan including definition of BP's Customer offer and BP's Distributors Offer.
Company industry:
Oil & Gas
Job role:
Marketing and PR

HR Manager

January 2001 - January 2007

HSE

January 2001 - January 2007

Health Safety Security Environment & Quality Manager
Responsible for the implementation of HSSEQ policy and strategy for the country in line with the International strategy. Monthly report of the
Company industry:
Oil & Gas
Job role:
Human Resources and Recruitment

Tutor

October 2004 - December 2004

BP Marketing Excellence program” – by

Spain

October 2004 - December 2004

Marketing Academy,
Job role:
Teaching and Academics

Administrative Support

January 1999 - January 2001

January 1999 - January 2001

Responsible for the entire operations within the Main Rep. office in Sofia and the 5 affiliate office within the country, sales staff co-ordination and scheduling, finance administration of the office activities, preparing the monthly activities and financial balance of Petty cash reports as well as the Travel expenses reports of the entire staff check up and submission the reports the HQ in Germany, organizing all the quarterly general and sales meeting, seminars, training of the Rep. office staff and customers and distributor, including scheduling and logistics. Close work with various PR, Advertising, Training and Travel companies.
Job role:
Administration

GM Assistant

August 1996 - January 1998

Bulstrad – Life Ltd. Insurance and Reinsurance Company

August 1996 - January 1998

Responsible for the daily scheduling program and meetings, all travel arrangements, staff and agents training and seminars dealing with various agency, marketing, designing and developing the corporate marketing and communication strategy, administration support and organization all general meetings, presentation and staff trainings, working on creating the branding and communication policy of the company etc. Close administrative work and responsibilities during the acquisition of Bulstrad Life Ltd. and Skandia International
Job role:
Administration

Sales Coordinator

October 1995 - August 1996

DAF Holland–UBN Auto Truck Center

October 1995 - August 1996

Creating a sales team throughout the country using all sales channels - direct sales, dealer sales, agent sales. Preparing offers, communicating with the clients and the track dealers, making all contacts abroad and within Bulgaria in addition to those duties I was responsible for organizing the delivery and the documents of the sold vehicles between DAF Holland and clearing office in Bulgarian customs.
Job role:
Sales

Administrator

August 1994 - October 1995

Sheraton Sofia Hotel Balkan – International Casino Club

August 1994 - October 1995

for the whole cash flow turnover, sales in/out the chips, preparing daily closing and opening account and finance balance at the end of the day, including table close and opening reports. Preparing of daily ex-change rates of the foreign currency as well as the Bank documentation completing.
Job role:
Administration

Technical Support

December 1992 - August 1994

D&O Marketing International – Rep. office of J&P International Contractor Company

December 1992 - August 1994

Responsible for the arranging meeting negotiations and state tender participation. All necessary documentations collection and fulfillments in compliance with the State administrative requirements as well as the time schedule management and presenting the company intention and presentation.
Job role:
Information Technology

Production Operator

February 1990 - November 1992

Plix Packaging CHH

New Zealand

February 1990 - November 1992

Responsible for the high quality production in accordance with the company standards and the state regulations of food and beverages packaging & trays production for food products.
Job role:
Engineering

August 1990 - January 1990

New Zealand

August 1990 - January 1990

s Bay Polytechnic’ - School of Science and Technology -
Job role:
Other

Education

City University

June 2007

June 2007

Master's degree, Marketing

United States

London School of Public Relations

January 2006

January 2006

High school or equivalent,

United Arab Emirates

LSPR,

Economic Academy

January 2002

January 2002

Master's degree, Finance management

GPA (percentage): 93.33%

GPA (percentage): 93.33%

Economic Academy

June 2001

June 2001

Bachelor's degree,

Technical School of architecture

May 1983

May 1983

High school or equivalent, Interior design

courses: interior design

Skills

ADVERTISING
Expert
ADVERTISING
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BUSINESS PLANS
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BUSINESS PLANS
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DELIVERY
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DELIVERY
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LOGISTICS
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LOGISTICS
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MANAGEMENT
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MANAGEMENT
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MARKET RESEARCH
Expert
MARKET RESEARCH
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MARKETING
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MARKETING
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ORGANIZATIONAL SKILLS
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ORGANIZATIONAL SKILLS
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PRESS RELEASES
Expert
PRESS RELEASES
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SALES
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SALES
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Languages

Bulgarian

Expert

English

Expert

Greek

Expert

Russian

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