Yara Feghali

• Founder and GM: set up legal entity and creation of BeautyTech’s brand identity
• Managed product supply with French supplier- negotiated exclusivity of high end technology beauty machines to distribute and operate in the Middle East
• Launched operations in Lebanon: location identification, rental negotiation, refurbishment of shops and branding
• Set up marketing and communication strategy and pricing strategy
• Recruited and trained staff
• Created KPIs and dashboards reporting for shareholders
• Managed and monitored daily operations, sales and P&L

• Coordinated with various departments (Customer Service, Marketing and Operations) to ensure alignment with company strategy
• Set up of budget and sales targets of various departments
• Developed and implemented commercial plan to improve quality of work and sales
• Managed and supervised implementation of CRM system

•Defined and managed project scope, execution plan, critical path and deliverables
•Led project risk assessment and Operational procedures development
•Managed project team and third Party relations
•Built and implemented Management of Change and Business Continuity Plan
•Managed Start Up Operational Problems - Project closure

• Managed distribution operations covering Eastern Europe and Iberia achieving 99% POI
•Managed external relations with third party suppliers to ensure operational objectives were met: Safety, Control and Security
•Managed distribution operations consolidation and operations exit market strategy from Portugal to the Czech Republic
•Led and executed the implementation of a new supply chain to achieve 20% OPEX reduction
•Planned and budgeted operational expenses and monthly stewarding OPEX
•Evaluated individual’s performance and set career development plans and training
•Conducted hire recruitment
• Winner of EMEA “Best Controlled Operations”
• Managed Internal Audit preparations for Distribution Operations in Eastern Europe and Iberia resulting in no comments or gaps for the covered area
• Assigned to support the internal audit revision for Distribution Operations in Russia to ensure gap closure and alignment with processes

•Managed and setup a crisis resolution team
•Implemented new strategy to align cross functional processes between distribution and customer service
•Developed priority work plan, defined and monitored KPI
•Coached and mentored the team to achieve target and deadlines

•Planned a call excellence program to improve the quality of communication from customer service to customers with implementation of “Nice Universe System”
•Setup measurement performance criteria and trained respective end users

•Conducted systems functionality testing and troubleshooting from SAP to CRM for OTC European scenarios
•Performed gap analysis and created gap closure plan through management of change for current OTC processes
•Trained ExxonMobil end user employees for CRM migration

•Followed up on transfer and consolidation of operations from France to Czech Republic
•Handled the coordination of French industrial orders between customers, logistics and sales

•Conducted market research, prepared Media Kit, sales advertising, negotiated customer contracts
•Organized business events