يارا غنام, Marketing Director

يارا غنام

Marketing Director

Derma Clinic

البلد
لبنان - بيروت
التعليم
ماجستير, Visual Communication, Multimedia and DesignThinking
الخبرات
9 years, 1 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :9 years, 1 أشهر

Marketing Director في Derma Clinic
  • لبنان - بيروت
  • أشغل هذه الوظيفة منذ يونيو 2019

Full analysis of previously used communication methods and visuals and weak point study.
Development and implementation of a new marketing plan and social media strategy.
Managing and developing promotional programs to highlight the clinic’s services to drive interest and sales.
Video shooting and editing informative videos and interviews.
Photo shooting before and after beauty shots.
Collaboration with the administration to uncover insights and strategies to implement.
Website user interface and experience relift.
Creation of visuals and SEO friendly content for social media channels.

Marketing Coordinator & Prepress Senior Visual Communicator في Byblos printing sal
  • لبنان - بيروت
  • يناير 2018 إلى مايو 2019

Development and implementation of a marketing plan and a social media strategy.
Restoration of the company’s online presence.
Creation of informative and appealing SEO friendly content, copyright and visuals.
Designing of the company’s ID communication kit for 2019.
Administration in branding's choice of media.
Handling one on one client projects from concept to completion - with conflicting deadlines - based on corporate identity and client preferences.
Providing guidance to junior designers in terms of production and Prepress files preparation (molds, CMYK color combinations and use, latest printing techniques and effects, software knowledge).
Achievements Social media channels increase in page likes. Enhancement of user's engagement, thus increasing sales. Creation of the company’s online presence.

Public Relations & Marketing Coordinator في Arab Open University
  • لبنان - بيروت
  • يناير 2017 إلى ديسمبر 2017

Coordination of online and interpersonal public relations related activities.
Event organization and management.
Publicity planning and marketing for public relations strategies, meetings, and activities.
Marketing, developing and coordinating campaigns and marketing strategy in line with the University’s objectives, sales activities, and budget.
Orienting promotional events, campaigns, and publications. Online media coverage.
Directing and designing brand corporate identity-related operations.
Achievements Uplifting of the University’s printable visual identity kit from calendars and annual magazine to event posters and online posts.

Freelance Graphic Designer في VIP Clinics, Dr. Mohamed Chamsine
  • سوريا - اللاذقية
  • يناير 2017 إلى ديسمبر 2017

Handeling all Visual Aspects; Graphic Design, Corporate, Branding, Animation and Video Editing.

Freelance Illustrator في International Novel Illustration to be released in India
  • الهند - تشيناي
  • يناير 2017 إلى أبريل 2017

Black and White Celtic / Gothic Illustration and Rendering for all Novel Drawings and Maps.

Freelance Animator في Life Beauty Clinic
  • لبنان - بيروت
  • أغسطس 2016 إلى ديسمبر 2016

Full corporate identity, Branding, Animation, Video Editing and Photography.

Freelance Illustrator في Librairie du Liban
  • لبنان - بيروت
  • يونيو 2016 إلى أكتوبر 2016

Storyboarding, Illustration, Digital Art and 3D Sketching for school and university books - Oxford and Longman.

Design Account Manager & Marketing Coordinator في Exclusive Management
  • لبنان - بيروت
  • يونيو 2016 إلى سبتمبر 2016

Director of all corporate design-related operations.
In-house visual relift for 3ish privilege and Pinkkode accounts and interfaces.
UIUX adjustment for 3ish and Pinkkode mobile applications.
Achievements Adjusting 3ish and Pinkkode mobile apps in terms of user interface and experience.

UIUX Intern في Creapix, Web Development Agency
  • لبنان - بيروت
  • يوليو 2015 إلى سبتمبر 2015

Introductory to UIUX and website creation process.
Designing, prototyping, and testing user interfaces.
Studying and researching to evaluate the best solutions for online platforms.
Analyzing and recommending improvements to existing user interfaces.
Branding pitches for Handasat, Clover Insurance, Micheal Bridz and 3D Scales.

Graphic Designer & Computer Section Supporter في Maliks Bookshop
  • لبنان - بيروت
  • يونيو 2014 إلى أبريل 2015

Performing computer and printing-related services including customized designs and layouts and print-on items.
Technical Support for the Computer Section.

الخلفية التعليمية

ماجستير, Visual Communication, Multimedia and DesignThinking
  • في Lebanese University - Institute of Fine Arts - Branch II
  • يونيو 2016

The major that I have chosen relies on applying a problem-solving process that generates an array of unorthodox innovative solutions to any given problem.

بكالوريوس, Graphic Design
  • في Lebanese University Institute of Fine Arts - Branch II
  • يونيو 2013

Specialties & Skills

Adobe Premiere Pro
Concept Development
UIUX - User Interface and User Experience
Digital Illustration
Creative Problem Solving
Adobe Photoshop
Adobe After Effects
App Design
Typography
Web Design
Animation
Multimedia
Photo Editing and Manipulation
Adobe Illustrator
Adobe InDesign
2D Animation
Brand Management
Calligraphy
Video Editing
Storyboarding
Social Media
Sketching

اللغات

العربية
اللغة الأم
الانجليزية
متمرّس
الفرنسية
متوسط
الاسبانية
مبتدئ