Senior Regional Assistant Brand Manager
P&G
Total years of experience :15 years, 5 Months
Regional Delivery Hair Care Near East, North West Africa and Growth & Development Markets ( Iran/Tunisia)
- Led Hair Care expansion in Growth & Development markets ( Iran/Tunisia - over & above previous assignment) by identifying launch opportunities and locking execution plans ( choice of brand/Line up/ Pricing/ marketing support)
Regional Delivery Hair Care Near East North West Africa
- Developed Hair Care portfolio strategy & where to play choices (Pantene, Head & Shoulders, Herbal Essences, Pert, Wella Pro Series and Koleston) based on market analysis delivering profitable volume and share growth
- Managed yearly volume forecast by identifying growth opportunities on market and form level based on consumer insights, market trends and new launch plans.
- Developed market specific financial targets based on regional profit targets and tracked performance by identifying opportunities & gap-closing plans per market and brand.
- Owned consumer activation budget planning by identifying the needed funds per medium
- Drove superior value equation by identifying adequate pricing and promotional strategy by brand
- Identified market opportunities for further growth based on market share & consumer analysis
- Led implementation plans for new segment entries/launches
- Handled Pantene product restage and launch amplification plans across touch points (Media, Direct to Consumer activities, PR, promotional support)
- Led Digital activation for Hair Care in MEAP with the 1st implementation of Yahoo! Online TV series for MENAP consumers by developing brand integration plans.
Local Delivery Head and Shoulders Near East
- Identified and executed local consumer and trade plans based on deployed global strategies
- Implemented new product launch plans with local holistic amplification across touch points (Media, Direct to Consumer activities, PR, Promotional strategy....).
- Managed brand budget and ensured sufficiency and spending in line with brand priority choices
- Developed local trial plans in line with specific consumer needs to increase shampoo penetration in low trial markets ( mainly Egypt) among males & female consumers
- Adapted locally communication material ( TVC, leaflets…) to fit Near East consumers
-Led local study on competition activities to identify and recommend profense plans
- Conducted share analysis and consumer immersions to identify market trends and needed actions to accelerate the growth
• Urolead, France
Techno-economic feasibility study for an innovative project of services in renal cancer
- Realized a techno feasibility study by providing market and competition analysis and by evaluating Urolead’s capacity to carry out the proposed action successfully.
- Provided recommendations for an optimal positioning of Urolead by suggesting the required roadmap for an extended offer of services.
• Minister of research, France
Evaluation and prioritization of innovative projects within the French Minister of research
- Participated to workshops to identify criteria and processes of evaluation
- Drafted evaluation’s report on candidate projects leading to the selection of national winners.
Obtained the diploma with distinction
GPA 3.8
