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Yara Safadi, Senior Relationship Manager

Yara Safadi

Senior Relationship Manager·Arab Finance Corporation (AFC)

Lebanon

Master's degree, financial management

Work experience

Total years of experience: 13 years, 5 months

Senior Relationship Manager

January 2025 - Present

Arab Finance Corporation (AFC)

Beirut, Lebanon

January 2025 - Present

• Client Acquisition & Relationship Building: Identifying and engaging potential clients, including mass
affluent individuals, high-net-worth individuals, and corporate entrepreneurs, through proactive outreach
and leveraging internal and external referrals.
• Financial Advisory: Assisting clients in defining their financial objectives, risk tolerance, and investment
requirements, providing comprehensive advice on personal wealth management and investment
opportunities.
• Investment Strategy Development: Collaborating with internal departments such as Trading Desk, Asset
Management, and Research & Advisory to advise on global asset allocation, investment diversification, and
tailor financial products to meet client needs.
• Portfolio Management: Regularly review clients investment objectives, recommend necessary adjustments
to asset allocations, and ensure portfolio rebalancing aligns with clients goals.
• Reporting & Feedback: Maintaining systematic communication with management by preparing and
updating reports based on client interactions and feedback.

Company industry:
Financial Services
Job role:
Banking

Branch Manager

April 2024 - September 2025

Banque de Crédit National SAL

Beirut, Lebanon

April 2024 - September 2025

• Building and Maintaining Strong relationships with Key clients and Local Businesses to support the
banks growth.
• Managing Branch Operations and supervising the day-to-day operations of the branch.
• Ensuring that the branchs policies and procedures are followed to maintain compliance with bank
regulations.
• Leading, motivating, and managing the branch staff, ensuring high performance and provide coaching to
improve employee skills.
• Ensure that staff is knowledgeable about products and services to effectively serve customers.
• Participating in Local and International business development to drive branch performance.
• Perform Regular audits and maintain proper documentation for all transaction.

Company industry:
Banking
Job role:
Management

Branch Operations Coordinator (Assistant Branch Manager)

June 2017 - September 2025

Banque de Crédit National SAL

Beirut, Lebanon

June 2017 - September 2025

• Directing day-to-day branch operations, ensuring efficiency and adherence to banking standards.
• Implementing and maintained internal controls to safeguard against operational risks.
• Holding a key role in regulatory compliance, staying abreast of banking sector changes and ensuring the
branchs adherence to all relevant policies and procedures.
• Managing and cultivating relationships with high net-worth clients and shareholders, providing
personalized service and addressing their financial needs.
• Identifying opportunities to enhance client satisfaction, resulting in increased client retention and
business growth.
• Providing effective leadership to branch staff, fostering a positive and productive work environment.
• Conducting regular training sessions to keep the team updated on banking circulars, compliance
requirements, and customer service best practices.
• Contributing to the development and execution of strategic plans for the branch (develop strategies and
objectives to maximize productivity and leverage expenses)
• Proactively addressing and resolving operational challenges, having keen problem-solving ability.
• Collaboration with cross-functional teams of other departments, to implement effective solutions.
• Conducting meetings to institute new policies and procedures, to promote sales, product knowledge, and
customer service to ensure continuous development of staff.
• Coordinating and assisting with the dual control vault responsibilities.
• Promoting bank products and further establishing business relationships.
• Alerting staff of any suspected fraud, kiting, theft, or other illegal activity
• Conducting review of various reports and communicate any trends and/or concerns to the management
team.
• Assisting in the negotiation and resolution of significant client issues.
• Ensuring necessary due diligence (i.e., accuracy of information) to support the accuracy of all clients
activities, i.e., Know Your Client, etc.
• Assisting the Branch Manager by working on assigned projects and by making recommendations to
improve branch operations and development.
• In the absence of the Branch Manager or as otherwise delegated by the Branch Manager, performing
assigned duties of Branch Manager

Company industry:
Banking

Senior Customer Service Officer

May 2016 - September 2025

Banque de Crédit National SAL

Beirut, Lebanon

May 2016 - September 2025

Company industry:
Banking
Job role:
Customer Service and Call Center

Customer Service Officer

January 2013 - September 2025

Banque de Crédit National SAL

Beirut, Lebanon

January 2013 - September 2025

• Training staff associates in preparation for upcoming customer service position.
• Successfully led and mentored a team of customer service representatives, fostering a positive and
collaborative work environment.
• Developed and executed strategies to enhance customer engagement, satisfaction, and retention.
• Conducting regular customer feedback sessions and surveys to identify areas for improvement and
subsequently implemented necessary changes.
• Supervising front office team members to ensure efficient and smooth operations.
• Maintained a thorough understanding of banking regulations and ensured compliance within the
customer service department.
• Engaged with customers via phone, email, and in-person to address inquiries, provide information, and
resolve issues promptly.
• Maintained a friendly and professional relationship, ensuring a positive interaction with every customer.
• Effectively identified and resolved customer concerns and complaints, demonstrating strong problem
solving skills.
• Collaborated with cross-functional teams to address complex issues and ensure timely resolution.
• Developed a deep understanding of the banks products and services to provide accurate information and
assistance to customers.
• Stayed informed about product updates, promotions, and policy changes to better serve customer
needs.
• Maintained accurate and detailed records of customer interactions and transactions.
• Prepared and submitted reports on customer feedback, trends, and common issues to management.
• Ensured compliance with banking regulations and policies in all customer interactions.
• Participated in regular training sessions to stay up to date on regulatory changes affecting customer
service.
• Identified opportunities to upsell or cross-sell additional products and services to meet customer
needs.

Company industry:
Banking
Job role:
Customer Service and Call Center

Education

ESA Business School

September 2018

September 2018

Master's degree, financial management

Lebanon

Sda Bocconi School Of Management

January 2018

January 2018

Master's degree, Financial managemet

Lebanon

Beirut Arab University

September 2012

September 2012

Bachelor's degree, Banking And Finance

Lebanon

Skills

COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
SALES
Expert
SALES
Expert
BANKING
Expert
BANKING
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
PROBLEM SOLVING
Expert
PROBLEM SOLVING
Expert
CLIENT CONFIDENTIALITY
Expert
CLIENT CONFIDENTIALITY
Expert
TEAM MANAGEMENT
Expert
TEAM MANAGEMENT
Expert
ADAPTABILITY
Expert
ADAPTABILITY
Expert
OPERATIONS
Expert
OPERATIONS
Expert
Building and Maintaing a great Relationship with my clients
Expert
Building and Maintaing a great Relationship with my clients
Expert

Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

Certifications
Effective Sales & Services Skills Training
Microsoft Excel Intermediate and Advanced Levels
Anti-Money Laundering
Lebanese Financial regulations
Sustainable investing in

Hobbies

  • Social gatherings.
  • Movies,
  • Music,
  • Swimming,
  • Biking,
  • Jogging,