yara ziedan

Responsibilities:

Managing a portfolio of 15-20 affiliate and direct advertiser accounts across MENA and GCC markets, serving as the primary point of contact for all client communications. Overseeing end to end campaign lifecycle on a native advertising platform from campaign setup, audience targeting, and optimization to performance analysis and strategic reporting.
Leading commercial negotiations including pricing structures, budget allocations, and campaign terms with direct advertisers.
Identifying market expansion opportunities and scaling advertiser campaigns into new MENA regions.
Delivering regular performance insights and strategic recommendations to improve advertiser retention and ROI.
Managing campaigns across multiple industries including Finance, Trading, Real Estate, Automotive, and Health & Wellness.


Achievements:

Consistently improved campaign performance across the advertiser portfolio through data driven optimization and A/B testing, resulting in significant CTR growth and reduction in cost per lead.
Successfully expanded several advertiser campaigns into new MENA markets.
Maintained strong client retention by building long term partnerships built on trust and measurable results.
Managed significant monthly advertising budgets while ensuring campaigns remained within KPI targets