Yaser Abdulfattah, Director Special Project

Yaser Abdulfattah

Director Special Project

National Petrochemical Industrial Company

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Marketing Management
Experience
28 years, 9 Months

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Work Experience

Total years of experience :28 years, 9 Months

Director Special Project at National Petrochemical Industrial Company
  • Saudi Arabia - Jeddah
  • October 2011 to April 2021
Special Project Manager at National Petrochemical Industrial Co. (NATPET)
  • Saudi Arabia - Jeddah
  • August 2009 to October 2011

Reporting to company President

The role of the Special Project Manager is to plan, execute, and finalize projects according to strict deadlines and within budget. This includes acquiring resources and coordinating the efforts of team members and/or third-party or consultants in order to deliver projects according to plan. The Special Project Manager will also define the project’s objectives, charts and oversee quality control throughout its project tasks life cycle.

Key-Accounts Manager at National Petrochemical Company (NATPET)
  • Saudi Arabia - Jeddah
  • January 2007 to December 2008

Reporting to Vice President Marketing and Sales

• Implementing SAR 1.3 billion (USD 345 million) business plan
• Managing company offtake and sales agreements
• Manage channel risks i
• Developing commercial/ business processes that includes:
o Supply chain
o Sales Operation
• Developing and implementing strategic and annual marketing plans, sales plans, and related budget jointly with channel partners.
• Evaluate channel partners performance within S. Asia, SE Asia, Indian Sub-continent, Asia Pacific, and Turkey.
• Collect and update management with recent market trends and adjust plans as may require.
• Ensure relationship with key accounts and their end customers at highest satisfaction level.
• Manage marketing communication within assigned geographic segments

Group Products Manager at Halwani Brothers
  • Saudi Arabia - Jeddah
  • January 2006 to November 2006

Responsible for managing an entire products portfolio, including product strategy, product development initiatives, key customers relationships, sales curriculum development, product training and financial management of their product categories. Drive greater focus on building key FMCG thought leader and supplier relationships critical for success, and lead the creation of marketing collateral, advertising, direct marketing campaigns, sales training material, FMCG study design, and forecasting. Also, responsible for attaining revenue targets each year. Matrix management and establishing teamwork needed to work with sales management, R&D, manufacturing, planning, legal, finance, regulatory, and operations.

Manager, Marketing and Corporate Communication at Saudi Industrial Development Company (SIDC)
  • Saudi Arabia - Jeddah
  • July 1990 to December 2000

Managed all marketing and corporate communication includes investor relations, media relation, and planning and act ivies for Multi-products.
Implemented various programs, including products, visuals, exhibitions, visuals and delivery of presentation. Designed and implemented marketing advertising promotion campaign with several advertising agencies. Implemented advanced approach strategy for business growth and development.

Domestic Banking Officer at Riyad Bank
  • Saudi Arabia
  • January 1986 to December 1988

Worked with bank product development managers to carry out requirements analysis, system configuration, and operating model, testing and training activities and provide IT team with required information that enable projects initiation and coordinate tasked with implementing of new retail banking products & systems.

Sales and Marketing Representative at SaudI American Bank (Samba)
  • Saudi Arabia
  • June 1985 to May 1986

As Sales and Marketing Representative, assume full responsibility to influence the decision process and communicate value to bank customers through in-depth needs analysis.
In addition to consultative selling, use the creative ability to initiate target marketing for branch community through means such as direct mail, referral, grand opening celebrations and presentations. Additional responsibilities include assisting customers in matching the correct financing program to their needs.

Education

Bachelor's degree, Marketing Management
  • at University of South Florida
  • August 2005

Bachelor's of Art (B.A) in Business Administration, majoring in Marketing Management, and with minor in Management Information System (MIS) Hands on real experience through projects conducted on: Market strategic planning and annual planning, market research, media planning, strategic marketing problem solving, professional selling B2B, and understanding buyer behavior. In addition to projects in ERP system analysis and Data Base design. P&G, internship with the B2B team in detergent category. ACNielsen, a one year practical training (after graduation) worked as consultant in service industry segment

Specialties & Skills

Strategic Planning
Supply Chain
International Trade
Business Development
Communication
Customer Service
Technology
Presentation
Project Management
Leadership
Human Resources
Research and Planning
Public Speaking
marketing management
operations management
negotiation
marketing
problem solving
ms project
planning
marketing strategy
project execution
accounting
team leadership
procurement
operation
supply chain management

Languages

Arabic
Expert
English
Expert

Memberships

American Marketing Association
  • Active member
  • July 1990
American Special Libraries Association (SLA)
  • Former Board Member
  • December 1993
American Management Association
  • Former member
  • January 1985
Charted Management Institute
  • Active memer
  • November 2008
Gulf Petrochemical and Chemical Association (GPCA)
  • Committe Vice Chairman
  • January 2010
GPCA
  • international Trade committee member
  • October 2009
International Chemical Council Association
  • Trade group member
  • August 2014

Training and Certifications

INSEAD Global Management (Certificate)
Date Attended:
April 2017

Hobbies

  • reading, sport