Marketing Manager
Institute of Management Technology
Total des années d'expérience :18 years, 4 Mois
Responsible for marketing & business development through effective Annual Marketing & Admissions plan of this UAE Ministry of Higher Education accredited university in the GCC countries, MENA region, South Asia, CIS countries and East & West African countries.
KEY ACCOUNTABILITIES
• Develop annual Marketing and admissions plan focusing UAE, GCC countries, Nigeria, Kenya, CIS countries and India
• Execute the activities to achieve business targets
• Attend relevant roadshows & exhibitions in the above mentioned target countries
• Handle existing consultant network in the target countries and develop new ones to increase the student catchment area
• Interact with corporate members across UAE to promote the university and its offerings, especially the executive programs
• Supervise a team of three admissions counsellors
• Monitor the performance of admissions & marketing activity
• Develop & produce marketing collaterals in liaison with creative agency.
• Work with PR agency to execute PR plans to increase brand visibility.
• Analyze the MIS to improve the effectiveness of marketing plan
• Overlook social media activities to ensure positive feedback in relevant forums
Handled business development through effective annual marketing plan and execution of marketing activities, tracking response of the marketing campaign, monitoring marketing budget and develop marketing collaterals for this prestigious University in Dubai.
KEY ACCOUNTABILITIES
• Develop Annual Marketing plan for the MENA region and execute with right quality at right time.
• Continuously monitor business performance in the region
• Drive Student Information Centers in Middle east, North & East African countries
• Explore and formulate marketing strategies to enter new markets
• Provide timely feedback to the Academic Committee on new opportunities
• Work with creative agencies to develop marketing collaterals in line with branding proposition.
• Interact with various media agency to prepare & execute media plan.
• Marketing budget monitoring
• Focus on Cost & Competitors activities
• Maintain MIS & drive CRM
• Achieve set admissions target
Responsible for developing Marketing plan and driving various programs under Professional & Skills education vertical, Nepal & Dubai Campus of this leading education service provider.
KEY ACCOUNTABILITIES
• Support National Sales team by providing marketing assitance.
• Work closely with respective Business Heads and support them to achieve their targets
• Develop effective Annual Marketing plan (Communication & Media)
• Work along with creative and online (Web) agencies to develop effective designs and communication plan.
• Interact with PR agency to develop and execute PR strategy.
• Work closely with event management & DM companies to develop and execute regional, national & international level BTL / DM activities.