YASHIKA HAKMUNIGE

Key Projects 1. Strategic Business Plan Development • Designed a full-scale business plan for a startup concept, including market research, competitor analysis, and financial projections. • Presented strategy to faculty and investors, receiving top evaluation scores. 2. Marketing Research Project • Conducted customer behavior study using surveys and SPSS analysis. • Recommended data-driven marketing improvements that increased engagement by 25% in a simulated case. 3. Operations Management Simulation • Led a team to optimize supply chain logistics, reducing simulated operational costs by 18%. 4. Financial Analysis Project • Evaluated financial statements of a real-world company, prepared investment recommendations, and presented a valuation report.

• Marketing Plan Project: Created a full marketing strategy for a new product, including pricing, promotion, and distribution analysis. • Business Case Study: Analyzed real-world business challenges and presented recommendations to improve performance. • Entrepreneurship Simulation: Developed a mini business proposal and pitched it to lecturers.