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Yasir Hussen, Trade Marketing Specialist

Yasir Hussen

Trade Marketing Specialist·Kabli Holding

Saudi Arabia

Bachelor's degree, Marketing

Work experience

Total years of experience: 2 years, 10 months

Trade Marketing Specialist

July 2025 - May 2026

Kabli Holding

Jeddah, Saudi Arabia

July 2025 - May 2026

Collected and analyzed sales, margin, and market data weekly across major national accounts (Panda, Bin
Dawood, Othaim, Danube) to support category performance tracking
+ Executed planograms and merchandising activities across 20+ stores; directly contributed to 22% increase in
planogram compliance — ensuring alignment with commercial strategy and in-store excellence
+ Coordinated with suppliers and internal departments (sales, merchandising) to ensure timely execution of
promotions, pricing updates, and POS material placement
Supported identification of assortment gaps and new product opportunities through weekly competitor
surveillance on shelf space, pricing, and new product launches
+ Assisted in preparing category performance reports and presentations for management on market challenges,
promotional ROI, and corrective actions
+ Maintained data accuracy of product availability, pricing, and planogram compliance across store systems and
internal trackers
+ Followed up on purchase orders and deliveries with retail staff to ensure smooth operations and adherence to
promotional timelines
+ Trained 3 new team members on retail audit processes and data collection standards

Company industry:
FMCG
Job role:
Sales

E-COMMERCE & DIGITAL MARKETING SPECIALIST

June 2019 - April 2021

Kaf Outlet

Jeddah, Saudi Arabia Hybrid

June 2019 - April 2021

Coordinated with suppliers to ensure inventory availability, reducing out-of-stock incidents and supporting smooth
category operations
Analyzed product performance data to identify assortment opportunities and develop bundle offers that increased
conversion by over 3%
Maintained accurate product listings, pricing, and assortment details across multiple Shopify-based e-commerce
stores Supported pricing updates and promotional execution through A/B testing of offers and messaging across digital
channels content

Company industry:
Retail & Wholesale

Education

Effat University

May 2025

May 2025

Bachelor's degree, Marketing

Saudi Arabia

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

Skills

MARKETING
Intermediate
MARKETING
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
MARKETING COMMUNICATIONS
Intermediate
MARKETING COMMUNICATIONS
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
PUBLIC RELATIONS
Intermediate
PUBLIC RELATIONS
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
CATEGORY MANAGEMENT
Intermediate
CATEGORY MANAGEMENT
Intermediate
COMPUTATIONAL THINKING
Intermediate
COMPUTATIONAL THINKING
Intermediate
CONSUMER PROMOTIONS
Intermediate
CONSUMER PROMOTIONS
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
DATA COLLECTION
Intermediate
DATA COLLECTION
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MERCHANDISING
Intermediate
MERCHANDISING
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Advertising & E-Commerce on TikTok Digital Creativity
Integrated Marketing Communications
Project Planning
Foundations of Project Management
Six Sigma Tools for Analyze
Six Sigma Tools for Define and Measure
Sigma Principles