Yasir Dil

• Heading Marketing and Admission Departments, and leading almost 20 personnel’s
• Managing the capacity of 10000 plus students, and ensuring that every year the capacity is increased by at least 10-20%.
• Since inception to my career at Leams, I have improve the conversation rate of admissions by setting up tight KPI’s.
• Created and executed integrated marketing campaigns across multiple channels including digital, social, events, PR
• Digital Products and Head of Digital with developing product roadmaps for all existing and potential future platforms
• Managed campaign budgets and tracked KPIs to measure and optimize performance to ensure reduce ROAS.
• Successfully integrated the Canva for Education in the SSL system.
• Successfully join hand with Noon for back to school offers.
• Analyzed campaign data and user engagement metrics using Google Analytics, meta insight, SEM rush, Google Keyword planner, search console, Hootsuite.
• Supported new product launches and brand awareness initiatives.
• Ensured brand consistency across platforms and assets.
• Developed social media guidelines and managed organic strategies.

• Headed creation of strategy, content, and execution of social media marketing campaigns for Global FMCG brands
• Liaison with the bottle club and myle vapor UK merchandiser to create and manage SM content calendar to drive consumers towards the path of purchase for the record sale of approximately 1 Million £ in the first quarter of 2022.
• Revamp marketing strategy with Influencer Management and Public relation sto meet KPI’s.
• Direct photoshoots and outsourced creative teams to create new and relevant content for Pantha Energy Drink and Union Black Cider
• Successfully launched the blo vapes and the bottle store
• Manage Shopify and Wix E-commerce store marketing efforts of +100 brands, increasing participating rate

• Orchestrated and managed Behavioral Change Communication Campaign worth approximately 27, 000 EUR for a European Union-funded project to aid the government in responding to the COVID-19 health emergency situation.
• Enabled the cross-learning through mutual sharing of knowledge to facilitate the campaign implementation while spearheading the Communication Working Group comprising 7 International Non-governmental Organizations (INGOs).
• Drove and handled a communication and outreach programme for awareness of the climate-induced disaster-affected communities of rural Sindh on disaster risk mitigation and adaptation strategies by implementing 2-D experiential learning engagement strategies; campaign involves children, teachers, and community leaders, managed to reach almost 1 million individuals.
• Made noteworthy contributions in coordinating hygiene promotion campaigns in areas affected by the complex emergencies in Pakistan by deploying billboards, banners, and radio broadcasts that reached approximately 70, 000 individuals in Newly Merged Districts (South and North Waziristan districts).
• Provided transformational leadership to the programme team on effective public relations techniques and media engagement strategies impacting program activities, including formulating the proposals in the context of Comms related activities by aiding the programme team, which resulted in winning of 1.2 million EUR for implementing an awareness-raising campaign for disaster-affected communities in Sindh.

• Pioneered consistent efforts in assuring visibility of SDPI across social media and accredited with recognition by the University of Pennsylvania’s Global Think Tank Initiative ranking.
• Orchestrated over 100 advocacy-related events for SDPI, including the top trending hashtag campaign #Vote4Health that attracted 2 million viewers within a span of two months.
• Nominated and designated as the President of Pakistan Youth Climate Network.
• Served as the President of the Pakistan Youth Network for Climate Change advocacy group.
• Successfully acknowledged an Award of Recognition from Prof Ahsan Iqbal, Former Federal Minister P&D for the organization, for my contributions as the Youth Leader, as a part of the “Go Green Rally” organization.
• Headed the overall event management for Flagship Annual Conferences of SDPI.

My envisions and translates into action the commitments of the National Youth Assembly Pakistan for the uplift of the marginalized and downtrodden segments of society. I provide enabling environment and opportunities through policies, programs, and projects that would contribute to alleviating poverty, promote social progress, educate and rehabilitate children and improve conditions of the marginalized and vulnerable segments of the society i.e Educational Caravan by Alif Ailaan and Hope Campaign by NYA