Senior Copywriter
Geometry Global
Total years of experience :20 years, 0 Months
I craft and conceptualise creative campaigns that drive innovative omni-channel brand experiences.
Philip Morris International Portfolio (MENA), Kiri (MENA), Rainbow Milk (MENA), McDonalds (MENA)
Conceive, develop and execute creative ideas and concepts. Creating innovative platform thinking rooted in strong strategic insights as well as composing and editing copy for utilization across all media. Conceptualizing consumer engagement platforms on core Philip Morris portfolio brands.
Worked on a wide range of reputable clients including:
BAT - British American Tobacco (Dunhill, John Player Gold Leaf, Capstan, Gold Flake), Unilever Beverages, Kraft Foods (Cadbury, Tang) Supreme, A1, Pearl Dust, JS Investments, JS Bank, Habib Oil Mills (Pvt) Ltd., Ponds, Wi-Tribe, Trakker Direct Insurance, Dabur, Comfort, Dove, Nishat Linen, MAGGI, Nestlé Juices, Infant Formula Brands, Cerelac, Milo.
" Concepts and creative packaging
" Developing big ideas for brands.
" Creative concept writing, script writing, core concept development
" Complete 360 creative idea packaging
" Worked on TVCs and Brand Videos for Trakker Direct Insurance, Habib Cooking Oil, British American Tobacco, Unilever Beverages, Cadbury, Comfort.
" Re-Launched Dunhill & John Player Gold Leaf, two of the most prominent cigarette brands in Pakistan and globally.
" Worked on numerous manuals, reports, newsletters for various brands.
" Habib Banaspati's Launch Campaign
" JS Large Capital Fund Launch Campaign
" JS Cash Fund Launch Campaign
PITCHES: JS Bank, Unilever, Gul Ahmed, Engro Fertilizers, Continental Biscuits, Creek Developers.
Senior Creative Manager Edit
Ogilvy & Mather
Public Company; 10, 001+ employees; WPP; Marketing and Advertising industry
December 2008 December 2011 (3 years 1 month) Karachi - Lahore
Worked on a wide range of reputable clients including:
BAT - British American Tobacco (Dunhill, John Player Gold Leaf, Capstan, Gold Flake), Unilever Beverages, Kraft Foods (Cadbury, Tang) Supreme, A1, Pearl Dust, JS Investments, JS Bank, Habib Oil Mills (Pvt) Ltd., Ponds, Wi-Tribe, Trakker Direct Insurance, Dabur,
" Concepts and creative packaging
" Developing big ideas for brands.
" Creative concept writing, script writing, core concept development
" Worked on TVCs and Brand Videos for Trakker Direct Insurance, Habib Cooking Oil, British American Tobacco, Unilever Beverages, Cadbury, Comfort.
" Re-Launched Dunhill & John Player Gold Leaf, two of the most prominent cigarette brands in Pakistan and globally.
" Worked on numerous manuals, reports, newsletters for various brands.
" Habib Banaspati's Launch Campaign
" JS Large Capital Fund Launch Campaign
" JS Cash Fund Launch Campaign
Worked on a wide range of reputable clients including:
BAT - British American Tobacco (Dunhill, John Player Gold Leaf, Capstan, Gold Flake), Unilever Beverages, Supreme, A1, Pearl Dust, JS Investments
" Analyze market trends and incorporate strategies
" Concepts and creative packaging
" Creative branding ideas and strategies
" Developing promotional plans, media plans for campaigns etc
" Developing ideas for the creative outlook of the product/channel
" Creative Writing for scripts, promos, print ad copies etc
" Concept/Product & Development for campaigns
" Managing programming department for the Karachi Station/Nationwide
" Produced Radio Shows
" Represented the station at a variety of media events
" Developed Special days programming for the station
" Designed presentations/creative content for sponsored/regular shows
" Creative Writing for scripts/ads etc
" Concept/Product & Development for shows and creative campaigns
" Managing Music for the station
" Training Radio Jockeys
" Hosting Radio Shows
" Part of the launch team for Cityfm89
" Produced Music/Interview based radio show CLOUD89 Nationwide
" Produced Back to Back Music- Local/Nationwide
" Represented the station at various media events. Allowing me the opportunity to interact with many prominent personalities, as well as to polish my interpersonal and public speaking skills
" Worked in the Production department
" Designed shows/content
" Designed adverts, web banners for Cityfm89 website