Communications Lead
Orange
Total years of experience :3 years, 9 Months
• Launched four large-scale ATL advertising campaigns into the market to highlight brand, mobile prepaid, and internet data offers
• Led and managed creative agencies to develop the commercial 360 full-fledged marketing campaigns and ensure all material is delivered
• Maintained the brand's social media platform by creating 100+ content that communicate the required message to the end consumer
• Handled the communication for large activation projects simultaneously for the overall brand, Orange Digital Center and B2B segments
• Developed campaign RFPs for agencies in terms of providing detailed briefs and setting KPIs to evaluate performance metrics
•Developed Go-To-Market campaign strategies and executed multi million dollar 360 marketing campaigns for 20+ original titles
•Launched a movie on platform that broke record as the company’s most watched movie and most engaged social premiere in history
•Drove 25% increase awareness of the 15th (out of 50) highest increase for a tracked title from 4 weeks post-premiere
•Supported three tentpole titles simultaneously, all of which made a significant contribution to the business in terms of starts and viewership
•Streamlined media buying and creative planning process by closely working with internal and external partners
•Mentored and onboarded three new team members by providing weekly training sessions
•Processed 100+ new digital bundle requests from International Digital Marketing teams for key global transactional retailers, iTunes & Sony
•Worked with Product Fulfillment & Creative Services to ensure timely delivery of digital bundle asset creation & iTunes store ingestion
•Maintained Paramount branded YouTube channels for 13 international markets & launched re-branded title “Paramount Entertainment”
•Researched and analyzed methods to help gain and retain subscribers to the YouTube channels
•Increased sales of Coca Cola glass bottle by 10% by launching a campaign strategy for Summer 2019’s theme "Follow the Bottle"
•Implemented on ground sampling ideas for Coca Cola’s newly launched product "Cherry Coke", which increased overall brand awareness
•Produced weekly reports compiling feedback on Coca Cola television ads based on digital engagement with the audience
•Tailored sustainable and eco-friendly production ideas to increase sales of underselling SKUs such as the returnable glass bottle
•Conducted market research on trade challenges between Coca Cola & Pepsi across 150+ outlets focusing on pricing and SKU availability
•Led and managed the product design process for Pril (dishwashing liquid) & General (leading surface cleaner) in parallel
•Monitored weekly Sales In & Sales Out Reports to identify where each SKU stands based on sales in distribution channels
•Refocused General’s marketing strategy by conducting In-Home visits to better understand consumer behavior
•Participated in multi-country conference calls by providing the team with updates on the progress of the new SKU launch of General
•Interviewed consumers across different class segments to gather insights and impressions on General’s packaging design