Community Marketing Lead
Majid Al Futtaim
Total des années d'expérience :13 years, 5 Mois
Community Marketing Lead with lululemon, Majid Al Futtaim. Lululemon is a well-known brand for its technical athletic apparel and accessories for both women and men. I support the Brand in creating brand awareness and building brand loyalty and advocacy for the Lululemon brand. The role supports the implementation of key marketing initiatives to enhance sales within the stores, building strong relationships with influencers, mavens and attract guests through brand and product awareness.
In addition, the role drives strategic sales to B2B as well as builds collaborations and partnerships. Our focus is our community, making sure we look after their overall well-being, provide them with the best experience, support them with a sustainable healthy lifestyle and create for them all the great moments.
My responsibilities include the below:
• Responsible for yearlong marketing initiatives across shop in shops (Contractual spend or added value).
• Responsible for building relationships and managing marketing initiatives across priority shopping centers & associations.
• Responsible for building relationships and managing marketing initiatives across key city studios.
• Execute with support from event team on Community events from the fund.
• Execute any campaign event throughout the year e.g (Feel/Footwear Regent Street) with event team consultancy.
• Execute any New Store Opening event with event team consultancy.
• Project owner of NSO’s in market (full marketing plan ownership). Pre-seeding markets with lululemon products.
• Sign off on Store Ambassadors on yearly basis.
• Be in relationship with Store Ambassadors - PR opportunities, internal IDEA/townhalls etc.
• Enrolling stores in any campaign & ambassador specific instruction i.e. UGC briefs.
• Any comms or hub requests to go to CM, AM & Leads.
• Responsible for building network and CRM system.
• Sharing with stakeholders across relevant opportunities - social, city ambassador pipeline, influencers & seeding, internal comms & IDEA.
Business Development, Client Management
Convic
Business Development, Client Management, Lead Development and Tracking/Reporting
• Structure a well-rounded ME Business Plan with strategic objectives.
• Pursues new business development opportunities to grow the ME operation.
• Researches clients, competitors, and client prospects to identify key potentials and opportunities.
• Researches and schedules meetings with new/existing clients to discover opportunities.
• Maintains and cultivates industry contacts (clients and consultants) to position the firm as a qualified and preferred service provider.
• Regularly participates in professional and industry-related functions to gain industry insight and generate new business development leads.
• Track Sales & leads / opportunities prospects.
Participates in the direction and production of proposals, presentations, and other marketing materials to ensure the efficacy and timeliness of message and content.
Business Development, Client Management, Lead Development and Tracking/Reporting
• Pursues new business development opportunities for the firm.
• Researches clients, competitors, and client prospects to identify key potentials and opportunities.
• Researches and schedules meetings with new/existing clients to discover opportunities.
• Maintains and cultivates industry contacts (clients and consultants) to position the firm as a qualified and preferred service provider.
• Regularly participates in professional and industry-related functions to gain industry insight and generate new business development leads.
• Uses CRM database to coordinate leads and/or marketing information.
• Identifies and tracks OpCo’s synergies, including maintaining quarterly pipelines reports to support GBL-Buildings, BUC, MNC, and VPL-led initiatives.
• Participates in the direction and production of proposals, presentations, and other marketing materials to ensure the efficacy and timeliness of message and content - including GNG, scope of work, estimated fees, interviews, and follow-up.
• Arranges office and project tours when requested.
Market Research
• Researches and identifies market trends.
Researches and identifies industry organizations/events to target for speaking opportunities, awards, sponsorships, scholarships, and charity activities.
resumes, digital image libraries and support award submissions.
Marketing & Communications/Graphic Design -
MENA&India Dubai, UAE
Jan 2011 - May 2014
• Handled all Marketing and Communications efforts worldwide with a specific focus on the MENA & India region, along with understanding and implementing the importance of the growth and viability of the firm.
• Coordinate and produce qualification, proposals and brochures documents. Liaise with internal and external bodies to coordinate and assemble components of a statement of qualifications or a proposal.
• Coordination of presentations, general information and overall marketing production and internal communications (ex. corporate brochures, proposals, qualifications, and leaflets).
• Manage all responses to tender queries and requirements from clients.
• Design project reports and presentations for clients.
• Design e-cards, greeting cards and graphic design related materials.
• Has a clear and constant communication with BD leaders, weekly BD meeting/reporting with senior staff; in addition to, supporting other marketing, communication or business development efforts as needed.
• Knows firm portfolio in detail, understands practice area capabilities, and actively seeks out firm's best practices.
• Basic understanding of companies accounting principles, project budgets and fees.
• Conducts internal and external research on new opportunities, prospective clients and practice areas.
• Manage and handle all PR and media briefs related to projects.
• Provide coordination with communications team across the firm and its global offices on local and regional awards, conference and other public relations opportunities.
• Researches targets, internal relationships, company history and market position.
• Work with other offices to provide/request resources as needed.
• Leading publications we need to be involved in and enhance building relationships with strong PR companies in the region.
• Maintain and update marketing information systems in Vision Database.
• Coordinate between worldwide RTKL offices for a unified marketing communication and integrate marketing and communications activities with the global team for practice groups and company collaboration, reporting and quality control.
• Manages daily workload/staffing and training for marketing teams in large offices.
• Concept/write/design new material as needed to support marketing programs.
• Seeks out and implements process and content improvements; coaches peers on new ideas.
• Maintains consistency of marketing deliverables and alignment with firm brand program and image.
• Maintains resources & information systems: ordering materials, updating project documentation, resumes, digital image libraries and support award submissions.
• Manage and coordinate events & exhibitions in the Middle East and Europe:
¬ Organizes and Participates in MIPIM Cannes (France Conference). 2012 - 2015
Organizes and Participates in Dubai & Abu Dhabi Cityscape. 2011 - 2015
courses: Certificate of Merit for High Academic Achievement