Head of Content & Strategy
Boopin
Total years of experience :19 years, 4 Months
Leading on Communications Strategy, Social Media Marketing, Content Creation, Influencers Marketing, Production & Business Development.
Current & previous clients:
- Bayer
- Prime Minister's Office - UAE
- Abu Dhabi Culture & Tourism Department, Visit Abu Dhabi, Abu Dhabi Events, DCT Corporate.
- Sofitel The Palm, Chinese Market
- Flash Entertainment
- Organisation of Islamic Cooperation
- CosmeSurge
- Dubai Municipality
- Emirates Hospital
- Dubizzle - We Cash Any Car
- Al Masaood Automobiles - Nissan
- Metrach
- Raw Cut
Heading the Social Media team at Cheil MENA:
1- Samsung Gulf Electronics
2- Nespresso MEA
3- Bayer Middle East
4- Al Tayer Motors
5- Ferrari / Al Tayer Motors
6- Maserati / Al Tayer Motors
7- Quest Arabiya
8- AFC Asian Cup UAE 2019
9- SAP
10- Edgewell / Banana Boat
- Strategy designing
- Crisis management
- Social Media planning & Executions
- Live coverage activations
- New business pitching
- Influencers outreach
- Client Servicing
- Content planning
- Copywriting
- Training
- Team leadership & management
• Design strategy, development and implementation, crisis management, monitoring, client servicing, digital reporting and campaign implementation for a variety of clients such as:
Qatar Olympic Committee, Intel, International Paralympic Committee, flydubai.
• Communications Strategy - Advise clients on their full-spectrum digital communications, PR and marketing strategies to help achieve specific KPIs, change brand perceptions and behavioral outcomes of audiences. Create a comprehensive strategy and guideline documents assisting clients with setting up their digital communication functions.
• Campaign management - Oversea project and campaign plans for various communication channels through third party companies (including social media, SEO, online advertising, website design & build and blogger outreach, intranet strategies).
• Research & Data Analytics - Conduct a deep-dive analysis of social media and online news mentions to help clients better understand their audiences and optimize communications and marketing tactics. Oversee and ensure quality control of weekly and monthly digital insights reports conducted by junior colleagues.
• Oversee & proofread Arabic social media content creation.
• Responsible for overseeing all client budgets (creating, expanding, forecasting, etc.) and ensuring that revenue and account profitability and staff utilization for each client is reached on a monthly basis.
• Aid regional management with staff selection and development of junior staff, and also assist them in new business efforts & pitches.
• Conduct training for other regional offices and clients in social media planning & selling services.
Set social media strategies from scratch and link them to PR strategies, then execute the plans on both levels.
Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn & blogs for various clients within the agency.
P&G (Ariel, Fairy), Landmark Group (Centrepoint), Hyproca Nutrition (Kabrita Arabia), Majid Al Futtaim Communities (Al Zahia), British Council (Aptis), Souq.com (PR), Teleperformance (PR & SM), BankMed, Costa Coffee UAE, Electrolux.
• Strategy & Creative - Pitches for new business (Bayer Healthcare ODT, Costa, P&G, Delonghi).
• Social Media Strategy & plans for current clients (P&G, Hyproca, Al Zahia, Centrepoint, Teleperformance, Majid Al Futtaim, Costa Coffee).
• PR launches & press events (Majid Al Futtaim, BankMed, Teleperformance, Souq, Kabrita).
• Partner with creative teams during planning and ideation to infuse social behavior mechanics into campaigns and core concepts.
• Develop detailed strategies and operational plans to guide programs ranging from social community content to influencer and advocacy programs to large-scale, integrated social-first campaigns.
• Tying offline marketing activities with online strategies to ensure maximum exposure to the marketplace.
• Advise clients on social strategy best practices and analytics; plus providing social media listening.
• Managing several projects at the same time, ensuring each receives equal attention and effort.
• Monthly & quarterly Social Media analytics reporting and presenting to clients.
• Day to day client servicing, moderation and community management for clients from various business sectors & providing strategic counsel to senior client contacts using holistic insight.
• Development of budgets and plans, ensuring activities are on target and meeting milestones.
• Manage, train and grow new social strategy team members.
• Applying marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
Developed & managed online community for multinational brands & their campaigns, competitions & fans on Facebook, Instagram & Twitter:
(Vaseline, LUX Arabia, Vimto Arabia, Close up Arabia, IFFCO - Club Noor, Ulker - Alpella, Fair & Lovely)
• Effectively drove brand awareness, engagement and traffic to social media pages.
• Achieved a strong, visible social media presence and develop concepts with viral potential.
• Content creation & 24 hours monitoring of the brands Facebook pages.
• Engaging in dialogue with consumers online.
• Communicating internally about status of projects.
• Analyzing & reporting online campaigns' results & insights.
• Influencers mapping, bloggers outreach and engagement.
• Managing an online issues or crisis.
The World Gold Council (WGC) is the market development organisation for the gold industry. Working within the investment, jewellery & technology sectors, as well as engaging in government affairs, its purpose is to provide industry leadership, whilst stimulating and sustaining demand for gold.
Duties & Responsibilities:
Marketing Intelligence
• Monthly report on marketing activities of trade & competitors.
• Monitoring & reporting of WGC, Gold & Trade news/articles - Pan Arab Dailies & lifestyle media.
• Compile consumer research documents for projects support.
• Compile quarterly market update on trade & competition in UAE, assist to research basic information thorough market visits a tracking media to enable decision-making by others.
Marketing Support
• Communication Strategy workshop - Istanbul 2010.
• Worked closely with the project head to launch L’Azurde (4 Elements) campaign & L’Or Turkey.
• Development & follow-up with third parties on creative, briefing & receiving requested proposals within the agreed timelines. Quality, precision & timely delivery of all jobs briefed to third parties as per the agreed contract.
• Develop relationships with new supplier base - advertising agencies, PR agencies, photographers, event management agencies, Make-up artists & fashion stylists.
Marketing Administration
• Efficient project administration i.e. organize the project control file in-line with the policy & procedures
• Suppliers & trade invoice/payment processing/follow-up
• General Administrative support including meeting contact reports, circulating Gold Demand Trend reports, economic reports on quarterly basis & disseminating relevant material from conferences held in Dubai.
Key responsibilities included:
• In charge of applying the new implemented Epicor software in Dubai (Business Development)
• Admin regular tasks related to MD’s expenses, meetings, logistics, clients & events.
• Event coordinating & management.
The company has done a major job cuts so as a result I’m no longer an employee in Kasian.
Key responsibilities included:
• Organized & coordinated PepsiCo Legal department events & sponsorships:
1. Pepsi Golf Day 2008 at The Montgomerie.
2. Pepsi’s sponsorship in Rugby’s 7
3. PepsiCo participation in AIWF Arab International Women’s Forum 2007
4. PepsiCo relationship with The American Business Counsel
5. The American School & JESS events
6. Handled PepsiCo relationship with Junior Development Programme & Junior Football League
7. The Legal conference in Turkey 2007 & Dubai 2008
• Monthly management reports (New York & Dubai).
• Drafted & finalized presentations. Maintained sponsorship requests, Sponsorship Budget, payments, products & branding.
• Providing full Administration service, handling all of the law firms’ invoices, travel expenses, sponsorships invoices, legal pouches, health insurance claims, travel & logistics arrangement.
Decided to move to Kasian for less hours & better offer.
Worked as a Temporary \[ACS\] with the Advisory Services team.
Key responsibilities included:
• Full range of office support work, managing processes & monitoring schedules related to the team’s products & tasks.
• Incorporate agreed comments into documents, making full use of shared drives & software capabilities.
• Prepared, sent & received weekly, the diplomatic pouch to Washington DC.
• Translated e-draft a variety of standard documents. Events logistical planning, reports, figures & graphs.
• Tracked assigned task/project steps/timetables, coordinate with relevant staff & maintained up-to-date work unit project.
Worked as the Administration Manager for the company where the key responsibilities included:
• Worked on a vital forwarding contract with UASC ( United Arab Shipping Company )
• Negotiated in China a manufacturing contract with Shanghai JingShen & Maristar Jiangsu, China.
• Developed and managed a Records Management System, full range of administration support including monthly payroll along with the accountant department, attended exhibitions (e.g. Canton Fair, China), coordinated publicity materials and company events.
• Prepared training programs along with ARADO (Arab Administrative Development Organization).
• Proactively co-ordinated & pursued the progress of containers/trips’ documents, reports, projects and programs required by the General Manager along with the operations department.
• Developed & maintained functional, efficient filing/record keeping system. Performed all international correspondence with affiliates and business partners in UK, Canada & USA.
• Para-instructor; assisted the lead teacher for Grade 4.
• Arranged transport, meetings and appointments. Prepared communiqués as need arises.
• Maintained helpful, informed, pleasant atmosphere in dealing with students, staff and parents. Compiled necessary information and completed required district reports.
• Assisted administrators with beginning and end of school procedures, mailings, and special programs.