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Yasmin Sadeq, General Manager

Yasmin Sadeq

General Manager·(Uniway)

Kuwait

Master's degree, Business Administration

Work experience

Total years of experience: 12 years, 6 months

General Manager

April 2023 - April 2026

(Uniway)

Al Kuwait, Kuwait

April 2023 - April 2026

Lead, mentor, and motivate a team of advisors and support staff to achieve their highest potential.
Provide guidance, coaching, and support to ensure the team meets performance targets and
delivers exceptional service.
Develop and implement strategies to drive business growth and expansion of the student client
base.
Build and maintain strong relationships with educational institutions, partners, and stakeholders.
Oversee day-to-day operations to ensure efficiency, compliance, and adherence to company
standards and policies.
Manage resources, including budgeting, staffing, and facilities, to maximize productivity and
effectiveness.
Ensure the delivery of exceptional service to students and their families throughout the study
abroad process.
Handle escalated customer inquiries and complaints, aiming for swift and satisfactory resolutions.
Collaborate with the marketing team to develop and execute promotional campaigns, events, and
outreach activities.
Act as a brand ambassador and promote the agencys services within the local community and
educational networks.
Generate regular reports on branch performance, student enrollment, market trends, and other
relevant metrics.
Utilize data and insights to identify opportunities and drive informed decision-making.

Company industry:
Marketing
Job role:
Management

Admissions Lead

November 2015 - February 2023

(Gulf University for Science and Technology)

Mishref, Kuwait

November 2015 - February 2023

Establish, reevaluate, promote, and execute the admissions process.
Directing and coaching admissions staff members and plan their professional
development.
Plan, organize and direct PUC scholarship cycles and admission seasons and distributes
PUC tasks on the admissions team.
Provide students, parents, and guardians with information regarding admissions
requirements and processes, applications, enrollment issues, or other procedures and
book for them placement tests.
Assisting in the admissions decision making process as student applications are evaluated
and accepted or denied.
Collaborating with the testing center to plan dates for placement tests, raise capacity, and
offer extra labs during peak seasons.
Collaborating with IT department to update the admissions system and fix any system
issues and propose more ideas that can ease and improve the admission process.
Collaborating with PR to set a marketing plan for the majors on social media, edit the
posts related to admissions, and answer students inquiries on social media.
Collaborate with student activities to arrange events that can attract more new students.
Provide a yearly competitive analysis to the management to study the admission process
at competing universities.
Following up with management to set strategic goals and targets for the admissions team.
collaborating with registration team to audit new students applications and documents.
Attending any events/exhibitions/school visits/conferences to attract new students.
Following up with university students: regarding their academic performance, attendance,
GPA and provide them with academic advising each semester.
Participating in annual events like orientation, elections, and graduation ceremony.

Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Student affairs officer

September 2013 - September 2015

American University of Middle East

Al Kuwait, Kuwait

September 2013 - September 2015

- Responding to students needs by implementing a comprehensive counseling program that addresses academic, career, and personal/social development for all students.
- Counseling sessions for the students as a therapy to help them to deal with their issues and cope with any breakdown.
- Assist students with administrative concerns and questions.
- Interface with students, parents, and alumni regarding accounts, transcripts, and other administrative matters.
- Encourage students’ academic, social, and personal development.

Company industry:
Higher Education
Job role:
Management

Education

Gulf University For Science And Technology

June 2019

June 2019

Master's degree, Business Administration

Kuwait

Princess Sumaya University For Technology

June 2013

June 2013

Bachelor's degree, Business Administration

Jordan

Skills

BUDGETING
Intermediate
BUDGETING
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
BUSINESS ADMINISTRATION
Intermediate
BUSINESS ADMINISTRATION
Intermediate
COACHING
Intermediate
COACHING
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate
PROMOTIONAL CAMPAIGNS
Intermediate

Training and Certifications

Certifications
Yoga teacher
Mar 2023

Training
Superior customer service
Gulf University For Science & Technology
Academic Advising
Gulf University For Science & Technology
Ethical intelligence in business
Coursera
Emotional intelligence in the workplace
Gulf University For Science & Technology