ياسمينة أمارة

A start-up company specialized in Network Cable Services including testing
troubleshooting and certification services and other structure cabling services
Significant Highlights and deliverables:
• Successfully built a marketing strategy with insights for market penetration and
forecast for growth
• Have been a Subject matter expert (SME) on proactive sales techniques who
captured record breaking revenues, new pipelines, and lead generations
• Continuously searched new directions and ways to improve and grow the company
and built clientele and business contacts.
• Crafted and launched the business website and online ordering system boosting
online visit and sales
• Promoted the service on various channels including social media, google ads and
word of mouth
• Projected earnings, balanced budgets and maintained a profit business
• Managed the business operations by allocating resources, scheduling
deliverables, and delegating daily responsibilities that advance continuous
improvements to the workflows
• Structured the HR processes by writing contracts and started the hiring process
while following UAE federal labor laws
• Built the company quality management system including forms, checklists,
requirement, KPIs, Customer surveys and reports.

• Showcased strong financial skills by developing and effectuating marketing strategies within the specified budget of USD 1.4 M.
• Cited for developing and controlling events and sponsorship calendar including the Cigna Park Run https://parkrun.ae/, https://www.cigna-me.com/cigna-run/
• Imperative role in handling launch of brand awareness campaigns right from creative design to media plan execution.
• Ensured the campaign effectiveness followed by aligning strategies and measuring ROI's against a set of pre-defined KPI's.
• Approved and oversaw the creative development, consistency and quality of marketing content which helped in promoting the brand
• Translating abstract concepts, theories & methodologies into strategic marketing programs and devising & implementing annual marketing plan for the introduction of a new product in the Middle East market

• Continuously striving for intuitive market understanding (covering market size, consumer trends, marketing best practices and opportunities) and leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Leveraged skills in directing and coordinating ATL & BTL marketing campaigns to promote the brand and launching products using digital and traditional marketing initiatives.
• Coordinating news releases, media responses, press packets and placement of stories in national trade publications.
• Exploiting extensive knowledge of online digital platforms to enhance digital performance activities in search engine marketing (Google AdWords), affiliate marketing, social media, Email and content strategy across the digital assets.
• Creating, adapting, improving, and optimizing web communication for SEO and organic and keyword search in conjunction with the web team.
• Creating future campaigns and successful go-to-market / market entry strategies for product into new and targeted countries as well as driving distribution of products across various channels i.e. direct, broker and agent.
• Key role in sourcing and maintaining sponsorship & CSR; developing and managing events and engagement calendar for key customers, partners and brokers in region.
• Presenting ideas and final deliverables to internal and external teams, and communicating with senior leaders about marketing programs, strategies, and budgets.
• Providing leadership, direction, mentoring and training to the team ensuring effective engagement and use of skills, competencies, and expertise

• Lead role in handling marketing budget of worth $400K and associated P&L; developed and effectuated cost-effective marketing strategies and tactics while working within the budget to boost the company’s reputation across UAE, KSA and other GCC countries.
• Instrumental in developing, tracking and implementing high-yield marketing roadmap, which paved a way in driving the company sales by 30%.
• Constantly delivered desired marketing goals in online and traditional spectrum by charting out sound marketing initiatives; balancing the deliverables with the ever-changing market conditions; and keeping an eye on market trends, demographics, pricing schedules, competitor products, etc.
• Exhibited ability in producing ideas for promotional events/ trade shows and organizing them efficiently for client partnerships within prescribed time and budgetary constraints.
• Accelerated online traffic to the company website by outlining and deploying successful multi-channel digital marketing campaigns from ideation to execution using paid search and SEO (Search engine optimization).
• Functioned as the organization’s agent for external parties such as PR agency, social media accounts and stakeholders and building strategic partnerships.
• Worked hand-in-hand with the marketing staff and developed detailed marketing plans for all media channels, creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
• Approved and oversaw the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
• Interfaced with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition

• Hugely benefitted “Yahoo’s External Advertising Clients” portfolio by registering active involvement and steering a number of initiatives:
 Structured recurring business relations with clients by the way of providing compelling marketing strategies and plans based on the thorough and meaningful online market research across Yahoo online platforms.
 Value added the advertising businesses by crafting and supplying digital marketing solutions, consulting on advertising campaigns across Yahoo channels, and testing ad campaigns (Pre & Post Ad).
• Accorded for ideating, crafting and rolling out rewarding promotional plans including, but not limited to, email campaigns and affiliate digital marketing, which paved a way in escalating Yahoo Website traffic.
• Ensured business profitability through agile monitoring of return on investment (ROI) in online marketing space.
• Captured search engine optimization goals by producing valuable and engaging page content, enhancing keyword relevancy, and branding.