Marketing Executive
Chalhoub
مجموع سنوات الخبرة :17 years, 6 أشهر
• Being involved in all aspects of marketing planning, advertising, promotions, and research
• Organizing customers and press events; including strategic partnerships with relevant associations and bloggers
• Managing the various marketing budgets (5M AED over 5 brands)
• Preparing monthly updated report of expenses and quarterly updated finance reports
• In charge of building marketing plan / calendar for the different brands/ markets in close co-operation with the Division Manager and the brand’s marketing departments
• Carrying out local market researches, monitor competitors activities, and evaluating market campaigns
• Following up closely on the plan implementation, schedule and activities on the UAE market
Achievements:
+ 10% of the in store traffic
20% of the sales are generated by CRM campaigns
+30 % of data collection in 2015 vs 2014
In charge of the UAE market for the following brands:
•Max Mara
•Max & Co
•Max Weekend
•Dsquared2
•Zadig & Voltaire
Has been in charge of the below brands in the past :
•Proenza Shouler
•Kar Lagerfeld
•Mulberry
•Longchamp
• Sourcing and developing new markets
• Management of : Customer Relations, Sponsors and Suppliers Management
• Assisting on the creation of Marketing tools relatives to each contract
• Monitored results of promotions and new launches
Achievements:
Created a CRM which contains more than 400 companies
Signed contract with 30 companies, unions and associations (AREQ, JC Germain, Syndicate of Champlain)
Developed marketing partnership with : La Vie en Rose, Aqua, Archambault, Lozeau, Le Groupe Nero Blanco
Managed a team of 4 sales executives
Set daily qualitative and quantitative targets in line with the store KPIs
Implemented strategic visual merchandising to maximise customer interest and sales
Ensured good communication between external environment and APMAL
Researched new business partners
Supported Business Development initiatives by organizing events (Lunch & Learn, Journée Carrière, Emploi à l'honneur, Conferences etc.)
• Coached and mentored 80 marketing students
• Developed programs of learning activities and created appropriate materials
Sales Management
Conceiving and implementing creative merchandising themes
Utilize labor management tools to maximize productivity
Achievements:
Always surpassed sales objectives
Grant from The Dynamite Group for my sales skills and for being one the best sales people.
Sales Management for Printemps, Hermes, Duty Free, Céline
Ensure interior and exterior of store is maintained to company standards
2011-2012 Laval Business School, FSA Internship “Doing Business In China” 2011 Tech de Monterrey, Mexico Internship “Como Hacer Comercio in America Latina“
2009 - Nice Sophia Antipolis University International Exchange
