yasmine fadali

- Managing various departments including Finance, HR, Marketing, I.T, Customer Service & Quality)
Setting all departments financial & Operational targets
- Setting annually, quarterly & monthly plans with budget, targets & areas of development for all departments.
- Following up & monitoring all departments' performance & adherence to their monthly & daily tasks through different reports.
- Taking corrective & preventive actions towards any complaints or non-adherence to scheduled plan.
- Attending all top management & board meetings for monthly & quarterly review.
- Assisting in decision making by highlighting areas of development, cost reduction, customer service excellence & performance enhancement.

- Designing & executing complete business plan & project plan
- Market research for similar businesses & customer needs in the Alexandrian market
- Managing all marketing & sales activities of the company
- Setting Marketing, Sales & Pricing strategies
- Setting product development plans
- Following up & monitoring distribution process & plan
- Managing customer relations
- Preparing investment plan & targeting external investors

- Founding Wellnovate Company for production & distribution of new cosmetic products to the market.
- Designing a complete business & project plan to establish the company
o Managing operational processes of production, packaging & distribution
- Designing & executing a marketing & budgeting plan
o Starting from product research, name, features, package & price
o Budgeting all marketing activities required to create awareness and strong brand image
- Formulating a distribution plan
o Selecting potential distribution channels of hypermarkets & pharmacy chains
o Setting deals & negotiating offers with distribution outlets
o Following up distribution & sales

- Managing 3 units; Marketing unit, Call Center unit & Customer Service unit with 20 subordinates.
- Managing all internal & external marketing communications
- Designing community marketing plan
o Identifying customers, customers’ segmentation and selection.
o Targeting selected customers and setting the targets required from each segment.
o Increasing market share through attracting new customers and increasing existing customers’ value through customized cross marketing activities, retention & loyalty programs.
o Designing and executing different marketing campaigns for existing and new products.
o Creating new products based upon internal & external market surveying to identify market needs & studying customizations required.
o Implementing campaigns through different marketing channels and activities
 Outdoor ads and road banners
 Events management ( social entertainment events at social clubs & schools, branding & brand awareness, medical conferences, public health educational sessions, disease awareness campaigns & social responsibility events, external events sponsoring, participating in related exhibitions)
 Directly via printed materials ( leaflets, brochures, booklets, roll ups, danglers & stands)
 Digital channels (website, social media, emails & SMS campaigns)
o Creating marketing messages, content for ads and marketing concept for different campaigns.
o Budgeting the yearly marketing activities internally & externally
o Dealing with suitable agency to deliver materials for the marketing campaigns.
o Preparing marketing tools (web designs, videos, presentations, etc.…)
o Monitoring and measuring the results (KPIs) for the executed marketing activities.

- Defining the roles of team members
- Distribution of tasks amongst team members and dividing work load within weekly meetings, and progress follow up.
- Organizing brainstorming sessions to create marketing concepts & messages for the campaigns planned.
- Increasing the knowledge and competencies of team members through on job training
- Reviewing and issuing reports (weekly, monthly, quarterly and yearly) to top management.
- Performance evaluation of different team members in coordination with HR.

 Strategic planning for the Customer Service and Marketing departments within all business units
 Setting financial & operational targets for the mentioned units & comparing their output to targets
 Setting KPIs for each functional unit.
 Planning and assigning teams for different community marketing activities

 Creating a whole system (channels of communication, surveying systems, questionnaires, policies & procedures) for continuous communication with customers to identify:
o Different Customer needs
o Customer feedback & complaints
o Services Competitive advantages
o Points of weakness of services offered
o Customer satisfaction rates & trends
 Designing, implementing & monitoring all operational processes
 Planning & executing for the development of services to reach service excellence as :
o Establishing customers’ acquisition, retention & loyalty programs
o providing after service support & follow up
o Coordinating with internal departments to modify internal business processes and in turn providing better service.
 Managing customers through implementing CRM concepts.
 Designing efficient & reliable reporting systems in coordination with information technology systems.
 Meeting & orienting external investors & contractors, preparing the company’s profile and performing different presentations.
 Participating in different external conferences and presenting the hospital.
Participating in Al Nakheel Hospital Acquisition Project (Cairo), 9 months project
 Planning for and executing a due diligence project at Al Nakheel hospital, Cairo
 Planning & executing for the establishment of customer service & marketing department as applied at Al Salama Hospital.

Handling old and existing accounts whether Corporates or Physicians. While searching and contacting other leads which may be possible accounts.
Visiting contact persons of those accounts for establishing deals, follow up and coordination.
 Following up all cases referred from the mentioned Corporate or Physician accounts
 Coordinating with other internal departments to ensure the integration of services provided to the different accounts
 Organizing external marketing activities to activate referral rates
 Designing different marketing channels to promote different services (whether new or developed)
 Solving customers problems & handling complaints

 Dispensing Pharmaceutical Drugs
 Issuing all purchasing orders
 setting the quota for each drug
 dealing with pharmaceutical companies representatives
 following up the sales rates
 determining the customers’ needs and providing them to increase the sales