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Yasmine Saif Al Deen, Senior HR Manager

Yasmine Saif Al Deen

Senior HR Manager·NESR - National Energy Services Reunited,

United Arab Emirates

Diploma, CIPD Foundation Diploma in Human Resource Practice

Work experience

Total years of experience: 17 years, 3 months

Senior HR Manager

August 2025 - March 2026

NESR - National Energy Services Reunited,

Basra, Iraq

August 2025 - March 2026

• Spearheaded the development and execution of enterprise-wide HR strategies aligned with
business objectives, contributing to the growth in operational efficiency and workforce
productivity.
• Partnered with C-suite and senior leadership to drive workforce planning, organizational
restructuring, and talent optimization across multi-country operations.
• Led full-cycle talent management strategy, reducing time-to-hire and improving retention of key
talent in a highly competitive oil & gas market.
• Designed and implemented a performance management framework that increased employee
performance ratings and accountability, resulting improvement in KPI achievement.
• Directed large-scale organizational change and transformation initiatives, including mergers,
restructuring, and digital HR transformation.
• Developed competitive compensation & benefits structures, ensuring alignment with market
benchmarks and improving employee satisfaction.
• Championed employee engagement and culture initiatives, increasing engagement scores and
reducing turnover.
• Ensured full compliance with regional labor laws and international HR standards across multiple
jurisdictions in the Middle East and global operations.
• Leveraged HR analytics and workforce data to inform strategic decisions, optimize headcount,
and improve cost efficiency.
• Built, led, and mentored high-performing HR teams, driving capability development and
succession planning for critical roles.

Company industry:
Oil & Gas
Job role:
Human Resources and Recruitment

Senior HR Manager

December 2021 - July 2025

Areen East & West L.L.C,

Dubai, United Arab Emirates

December 2021 - July 2025

• Successfully led HR operations for a growing organization, partnering with the CEO and
department heads to implement strategic HR initiatives that enhanced overall business
performance.
• Developed and implemented HR strategies that aligned with corporate objectives, driving a
performance-based culture, and improving employee engagement by 25%.
• Streamlined workforce planning and headcount budgeting, ensuring the alignment of resources
with departmental goals and optimizing costs.
• Spearheaded employee engagement initiatives, translating survey feedback into actionable
plans, leading to a 30% increase in employee satisfaction scores.
• Revamped onboarding, offboarding, and HRIS processes, improving efficiency by 20% and
ensuring seamless employee transitions.
• Led policy development and compliance in alignment with UAE labor laws, minimizing legal risks
and reducing employee disputes by 15%.
• Introduced a recognition program that improved employee morale and retention, and
modernized performance appraisals to foster a culture of continuous improvement.
• Oversaw payroll processing and leave management, ensuring accuracy and compliance using
advanced HR systems.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Human Resources and Recruitment

HR & Administration Manager

April 2020 - May 2021

MBC Studios Projects FZ LLC,

Dubai, United Arab Emirates

April 2020 - May 2021

• Managed end-to-end recruitment processes for film project teams, successfully filling all critical
positions within tight deadlines.
• Collaborated with senior management to resolve HR-related issues, maintaining smooth day to
day operations.
• Implemented an efficient payroll administration system, reducing errors by 20% and ensuring
timely payments.
• Developed and enforced HR policies that ensure compliance with local labor laws and company
protocols.
• Led new employee orientations, resulting in faster adaptation to company culture and improved
productivity by 15%.
• Created and managed a comprehensive induction plan, reducing onboarding time by 10% and
ensuring clear communication of company policies and workflows.
• Coordinated relocation logistics for new employees, streamlining the visa process and reducing
relocation-related delays by 25%.
• Built a talent pool database, enabling faster recruitment for future projects and significantly
reducing time-to-hire.
• Led staff performance evaluations, identify areas for improvement, and develop targeted
training programs.

Company industry:
Media Production
Job role:
Human Resources and Recruitment

HR & Administration Manager (Film Project)

January 2020 - January 2021

MBC Studios Projects FZ LLC,

Dubai, United Arab Emirates

January 2020 - January 2021

Managed end-to-end recruitment processes for film project teams, successfully filling all critical
positions within tight deadlines.
Collaborated with senior management to resolve HR-related issues, maintaining smooth day
to-day operations.
Implemented an efficient payroll administration system, reducing errors by 20% and ensuring
timely payments.
Developed and enforced HR policies that ensured compliance with local labor laws and
company protocols.
Led new employee orientations, resulting in faster adaptation to company culture and
improved productivity by 15%.
Created and managed a comprehensive induction plan, reducing onboarding time by 10% and
ensuring clear communication of company policies and workflows.
Coordinated relocation logistics for new employees, streamlining the visa process and reducing
relocation-related delays by 25%.
Built a talent pool database, enabling faster recruitment for future projects and significantly
reducing time-to-hire.
Led staff performance evaluations, identifying areas for improvement and developing targeted
training programs.

Company industry:
Media Production

HR & Administration Manager

February 2016 - September 2019

Independent Tobacco Company FZE,

Dubai, United Arab Emirates

February 2016 - September 2019

• Led HR operations, including recruitment, performance management, and employee
development, resulting in a 20% improvement in employee retention.
• Developed HR strategies in line with organizational goals, providing actionable
recommendations to senior leadership and aligning HR practices with overall business
objectives.
• Created detailed manuals and SOPs, ensuring consistency and legal compliance across all
departments.
• Managed employee grievances and disciplinary actions, reducing conflicts by 30% through fair
and transparent processes.
• Implemented a robust performance management system, which included PDPs and PIPs,
boosting employee productivity and skill development.
• Provided HR guidance to management, leading to more informed decision-making and better
alignment of HR practices with company objectives.
• Evaluated and refined compensation and benefits strategies, ensuring the company remained
competitive in attracting top talent while retaining key employees.
• Monitored health, safety, and security measures, ensuring a compliant and safe work
environment.

Company industry:
FMCG
Job role:
Human Resources and Recruitment

HR Manager

November 2011 - December 2015

INC System Integration JLT,

Dubai, United Arab Emirates

November 2011 - December 2015

• Managed HR functions for 155+ employees, streamlining HR processes, and improving overall
employee satisfaction.
• Provided HR support to leadership and employees, ensuring timely resolution of HR-related
queries and promoting a positive work environment.
• Introduced and managed workforce planning and budgeting, ensuring alignment with
organizational needs and growth plans.
• Led recruitment efforts, filling key vacancies within target timelines and enhancing team
capabilities.
• Optimized payroll processes, ensuring timely and accurate salary disbursements with minimal
errors.
• Developed HR policies and procedures, ensuring legal compliance and alignment with the
companys values.
• Coordinated employee training programs, leading to increased productivity and enhanced
employee performance.

Company industry:
Other Business Support Services
Job role:
Human Resources and Recruitment

Sales Assistant Manager

April 2009 - May 2011

Al Hilal Bank,

Al Ain, United Arab Emirates

April 2009 - May 2011

• Managed a portfolio of direct sales for Al Ain, overseeing 15 sales agents and driving significant
sales growth through effective team leadership.
• Monitored and optimized daily operations, improving staff efficiency, and aligning team efforts
with business goals.
• Improved case handling procedures, reducing processing times and ensuring smoother
transitions from submission to disbursal.
• Organized regular team meetings, enhancing communication and keeping staff updated on new
policies, commissions, and sales objectives.
• Negotiated with credit management to approve special cases, contributing to a higher approval
rate and customer satisfaction. Completing the process of loans (Auto and Personal), along with
the customers from A to Z.

Company industry:
Banking
Job role:
Sales

HR Officer

October 2007 - April 2009

Takreer,

Abu Dhabi, United Arab Emirates

October 2007 - April 2009

• Handling all staff accommodation issues and reporting to the HR accommodation Manager, my
duties included:
• Streamlined accommodation processes for staff, improving coordination between employees
and landlords, and reducing accommodation-related issues by 20%.
• Managed the accommodation application process, ensuring all employee requests were
categorized and handled efficiently.
• Liaised between employees and landlords, ensuring timely handovers and resolving issues as
they arose.

Company industry:
Oil & Gas

Education

Oakwood International Ltd UK

January 2015

January 2015

Diploma, CIPD Foundation Diploma in Human Resource Practice

United Arab Emirates

Damascus University

August 2006

August 2006

Bachelor's degree, Archaeology

Syria

Skills

HR Strategy
Expert
HR Strategy
Expert
Employee Relations
Expert
Employee Relations
Expert
Recruitment
Expert
Recruitment
Expert
HR Policies
Expert
HR Policies
Expert
Human Performance
Expert
Human Performance
Expert
LEADERSHIP
Expert
LEADERSHIP
Expert
ORGANIZATIONAL ARCHITECTURE
Expert
ORGANIZATIONAL ARCHITECTURE
Expert
TALENT MANAGEMENT
Expert
TALENT MANAGEMENT
Expert
EMPLOYEE BENEFITS
Expert
EMPLOYEE BENEFITS
Expert
WORKFORCE PLANNING
Expert
WORKFORCE PLANNING
Expert
EMPLOYEE ENGAGEMENT
Expert
EMPLOYEE ENGAGEMENT
Expert
CIPD LEVEL 5
Expert
CIPD LEVEL 5
Expert
HUMAN RESOURCE STRATEGY
Expert
HUMAN RESOURCE STRATEGY
Expert
BUSINESS OBJECTIVES
Expert
BUSINESS OBJECTIVES
Expert
TALENT ACQUISITION
Intermediate
TALENT ACQUISITION
Intermediate
ADVISING
Expert
ADVISING
Expert
DISCIPLINARY PROCEDURES
Expert
DISCIPLINARY PROCEDURES
Expert
INTEGRATION
Expert
INTEGRATION
Expert
JOB DESCRIPTIONS
Expert
JOB DESCRIPTIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
PLANNING
Expert
PLANNING
Expert
ONBOARDING
Expert
ONBOARDING
Expert
REMUNERATION
Expert
REMUNERATION
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
HUMAN RESOURCES
Expert
HUMAN RESOURCES
Expert
REPORTS
Expert
REPORTS
Expert
BENEFITS ADMINISTRATION
Expert
BENEFITS ADMINISTRATION
Expert
COACHING
Expert
COACHING
Expert
COMPETITIVE
Expert
COMPETITIVE
Expert
COUNSELING
Expert
COUNSELING
Expert
CREDIT
Expert
CREDIT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert
HR Strategy
Expert
HR Strategy
Expert
Employee Relations
Expert
Employee Relations
Expert
Recruitment
Expert
Recruitment
Expert
HR Policies
Expert
HR Policies
Expert
Human Performance
Expert
Human Performance
Expert
CIPD LEVEL 5
Intermediate
CIPD LEVEL 5
Intermediate
CORPORATE FINANCE
Intermediate
CORPORATE FINANCE
Intermediate
EMPLOYEE BENEFITS
Intermediate
EMPLOYEE BENEFITS
Intermediate
EMPLOYEE ENGAGEMENT
Intermediate
EMPLOYEE ENGAGEMENT
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
EXECUTIVE LEADERSHIP
Intermediate
HUMAN RESOURCE MANAGEMENT
Intermediate
HUMAN RESOURCE MANAGEMENT
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
ORGANIZATIONAL ARCHITECTURE
Intermediate
ORGANIZATIONAL ARCHITECTURE
Intermediate
TALENT MANAGEMENT
Intermediate
TALENT MANAGEMENT
Intermediate
WORKFORCE PLANNING
Intermediate
WORKFORCE PLANNING
Intermediate

Languages

Arabic
Native Speaker
English
Expert

Memberships

Chartered Institution for Personal Development

Member

January 2014

Training and Certifications

Certifications
Business Essentials& Communication Skills
Online – Business Essentials & Communication Skills

Training
Harvard Business School: •Business Essentials: •Implementing Strategies, Leading and motivating,
Harvard