ياسر محمد توفيق العبد العبد

Highlights:
• Successfully set up the company workflow plan and hired a full team of managers in different departments including sales, marketing, business development, operations, finance along with factory engineers and workers.
• Efficiently led company operations and turned the company in profitable one by enhancing the revenue as follows:
o 2014: Joined the organization when revenue was AED 10.1M
o 2015: Revenue grew to AED 20.5 M (major projects, Emaar Panoramic Apartments, Sahara Towers & Furjan Villas)
o 2016: Revenue grew to AED 30 M and NP of 3% (expanded sales to the export market, Africa, Asia & Middle East)
o 2017: Revenue grew to AED 37 M and NP of 9% (purchased additional machinery, produce added value products)
o 2018: Revenue grew to AED 45 M and NP 13% (Stretched the factory production capacity by 15%)
o 2019: Revenue grew to AED 42 M and NP 11%
• Successfully grew the company from 24 employees in 2014 to 135 employees in 2017.

Responsibilities:
Strategy Planning
• Oversee and drive the whole business to achieve its targets; develop and execute cost-effective strategies and operating plans focused on business growth and profits.
• Direct the team for developing and implementing short and long-term business plans, policies and procedures.
• Manage and direct overall business operations with P&L responsibility including sales, marketing, business development, technical services and team management.
• Oversee all areas of the business, implement operational changes and deliver measurable improvements; identify and implement necessary changes to enable the business to perform to its optimum ability.
Sales & Marketing
• Oversee and manage all sales and marketing activities in the local and export markets; lead efforts to improve revenue, enhance market share and increase gross profit margins by offering competitive pricing and managing costs effectively.
• .Develop and execute effective sales and business development plans in line with the overall business strategy and identified new sales and business opportunities, contributing to bottom-line growth.
• Conduct market research and competitive analyses to stay on top of market trends and competitive offerings; revise business development strategy based on the collated and analyzed marketing data.
Financial Management
• Manage and oversee the financial activities of the company, including development of annual budget in line with growth prospective; take investment decision on inventory spending/procurement.
• Accountable for cash flow management, working capital management, inventory management and financial analysis.
• Provide direction to accounting & finance department in managing all financial transactions and perform periodic budget analyses to ensure compliance with the set budget.
Liaison and Coordination
• Develop and maintain long term and healthy business relationships with stakeholders and business partners to best serve the goals of the organization.
• Conduct and manage shareholder meetings and issue updates on company progress and investment opportunities abroad.
• Communicate with bank top management (CEOs & VPs) to facilitate liquidity.
• Build and maintain healthy business relations with customers/key accounts to ensure sales growth.
Team/People Management
• Provide leadership to a large team to keep them aligned with the company objectives; train and evaluate new employees, and ensure that employees work productively and develop professionally.
• Focus on creating an environment that promotes great performance and positive morale; motivate subordinates, encourage employee engagement and train a high performing managerial team.

Highlights:
• Established the company from scratch as well as planned and set long term strategies for the business.
• Established the factory within 6 months and signed an SAR 35 Million project within few weeks.
• Successfully explored a completely new market based on extensive market research and business planning.
• Researched the best machinery in coordination with a German manufacturer & procured the latest technology machinery.
Responsibilities:
• Formulated business strategies and strategic operating plans ensuring alignment with short- and long-term objectives.
• Developed and executed effective sales and business development plans in line with the overall business strategy and identified new sales and business opportunities, contributing to bottom-line growth.
• Understood the market dynamics through market research, analyzed competitor moves to generate market-share metrics, identified business growth opportunities and adjusted sales strategies to capture market share in new areas.
• Led the teamwork executing campaigns & events and analyzed the success of marketing campaigns.
• Oversaw the company’s financial activities, including budgeting, forecasting, financial reporting and auditing; reviewed financial and non-financial reports to devise solutions or improvements.
• Selected suppliers, reviewed their quotations and submittals, compared them with the approved specifications considering the supplier’s company profile and prequalification, and negotiated for best deals.
• Developed and implemented strategies to improve business processes; defined digital technology roadmaps in collaboration with business stakeholders, business partners’ team to support business growth.
• Identified and implemented necessary changes to enable the business to perform to its optimum ability.
• Performed periodic reviews with internal and external stakeholders to review operational changes.
• Built and maintained healthy business relations with VIP construction companies and customers to ensure sales growth; identified market opportunities, potential new markets and opportunities to ensure business sustainability.

Highlight:
• Successfully executed renowned projects worth AED 200 M such as Awash bank in Ethiopia, Ettihad Towers in Ajman, Marocco towers in Tanzania and others.
Responsibilities:
• Established the factory and steered overall operations including planning, production, sales, finance, customer service, recruitment, supply chain and procurement with P&L accountability.
• Directed the sales and business development activities to enhance the company’s annual revenue and exceed sales quota; monitored sales performance and ensured sales and marketing activities are in accordance with the business objectives.
• Driven marketing activities including devising effective marketing strategy, prospecting, identifying and targeting new business, and managing customer relations to generate new business.
• Negotiated deals with VIP construction companies and architectural consultants, ensuring best deal for the company.
• Monitored the quality control procedures of the production, prepared QC inspection reports and corrected any non- conformity appearing in them.
• Reviewed supplier’s quotations and submittals and compared them with the approved specifications considering the supplier’s company profile and prequalification.
• Oversaw staff recruitment, selection and training programs to fuel fulfillment of human capital development objectives; arranged professional development programs & performance appraisals to maintain high job satisfaction.

Highlights:
• Successfully achieved the sales target of AED 16 M, within the first 6 months on the job and gradually increased sales to AED 29 Million through the teamwork.
• Efficiently built a network of business relationships in the field especially with architectural consultants.
Responsibilities:
• Directed the sales activities of the company to enhance the company’s annual revenue and exceed sales quota; monitored sales performance and ensured sales and marketing activities are in accordance with the business objectives.
• Driven marketing activities including devising effective marketing strategy, prospecting, identifying and targeting new business, and managing customer relations to generate new business.
• Built and implemented effective sales promotion plans and acquired maximum number of key accounts in specific markets leveraging extensive market knowledge.
• Monitored competitor movements, marketing tactics, products and pricing to combat competition in high-growth, challenging markets, and accordingly revised the sales and marketing strategy and actions plans.
• Taken decision concerning the markets & companies to deal with; built new business channels and relationships with new dealers and customers.
• Followed up all related sales process with fabricators and/or consultants and/or contractors; followed-up the technical estimation done outside the company.
• Provided status reports and sales information and other analysis to the General Manager.
• Communicated all duty needs and new suggestions to the General Manager related to the market variations and positioning and competitor's activities to find out optimal solutions.