Assistant Brand Manager
Unicharm BabyJoy Brand
Total years of experience :7 years, 9 Months
ACHIEVEMENTS
Key marketing team player who achieved number one market share record among all baby care diaper brands in Saudi market within four years. Recently launched Olive Oil diaper pad concept, BabyJoy brand, a product feature that built a unique value position among competitors with fully integrated marketing communication and implementation.
Achievements:
Successfully developed a unique standing-out product concept that increased the Sofy brand, sanitary
napkin brand, and market share by 8.1% within 14 months.
Use retail audit systems such as ACNielsen and analyze the current business, then assess brand performance, and market trends to set action plans to grow the business market, Oracle software business intelligence data, and project findings.
Working with alshaya group brand teams, internal cross-functional teams, and shipping suppliers to move stock efficiently to the desired locations in line with brand requirements.
Professional diploma equal level 6 qualification degree anticipated July 2019
B.Sc (Hons) marketing from the University of Jordan with (3.6) GPA |Nov 2014