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Yazan Ghanem, Assistant Brand Manager

Yazan Ghanem

Assistant Brand Manager·Unicharm BabyJoy Brand

Saudi Arabia

Diploma, Digital marketing

Work experience

Total years of experience: 7 years, 9 months

Assistant Brand Manager

November 2019 - September 2021

Unicharm BabyJoy Brand

Riyadh, Saudi Arabia

November 2019 - September 2021

ACHIEVEMENTS
Key marketing team player who achieved number one market share record among all baby care diaper brands in Saudi market within four years. Recently launched Olive Oil diaper pad concept, BabyJoy brand, a product feature that built a unique value position among competitors with fully integrated marketing communication and implementation.
Company industry:
FMCG
Job role:
Marketing and PR

Senior Marketing Specialist

December 2017 - November 2019

Unicharm

Riyadh, Saudi Arabia

December 2017 - November 2019

Achievements:
Successfully developed a unique standing-out product concept that increased the Sofy brand, sanitary
napkin brand, and market share by 8.1% within 14 months.
Company industry:
FMCG
Job role:
Marketing and PR

Marketing Specialist

November 2015 - November 2017

unicharm

Riyadh, Saudi Arabia

November 2015 - November 2017

Use retail audit systems such as ACNielsen and analyze the current business, then assess brand performance, and market trends to set action plans to grow the business market, Oracle software business intelligence data, and project findings.
Company industry:
FMCG
Job role:
Marketing and PR

Brands Shipping Coordinator

January 2014 - November 2015

Alshaya Company

Amman, Jordan

January 2014 - November 2015

Working with alshaya group brand teams, internal cross-functional teams, and shipping suppliers to move stock efficiently to the desired locations in line with brand requirements.
Company industry:
FMCG
Job role:
Marketing and PR

Education

the institute of direct and digital marketing

October 2019

October 2019

Diploma, Digital marketing

United Kingdom

Professional diploma equal level 6 qualification degree anticipated July 2019
View attachment

University of Jordan

September 2014

September 2014

Bachelor's degree, Marketing

Jordan

GPA (point): 3.6 out of 4

GPA (point): 3.6 out of 4

B.Sc (Hons) marketing from the University of Jordan with (3.6) GPA |Nov 2014
View attachment

Skills

External Marketing
Expert
External Marketing
Expert
Research Strategy
Expert
Research Strategy
Expert
Action Planning
Expert
Action Planning
Expert
Promotions
Expert
Promotions
Expert
Customer Service
Expert
Customer Service
Expert
EXCEL
Expert
EXCEL
Expert
HEALTHCARE
Intermediate
HEALTHCARE
Intermediate
INTERNET MARKETING
Intermediate
INTERNET MARKETING
Intermediate
MANAGERIAL
Intermediate
MANAGERIAL
Intermediate
MARKETING
Expert
MARKETING
Expert
MARKETING DEPARTMENT
Expert
MARKETING DEPARTMENT
Expert
MARKETING STRATEGY
Expert
MARKETING STRATEGY
Expert
Sales
Intermediate
Sales
Intermediate
EXCELLENT MULTITASKER
Expert
EXCELLENT MULTITASKER
Expert
Branding
Expert
Branding
Expert
MARKETING RESEARCH
Expert
MARKETING RESEARCH
Expert
External Marketing
Expert
External Marketing
Expert
Research Strategy
Expert
Research Strategy
Expert
Action Planning
Expert
Action Planning
Expert
Promotions
Expert
Promotions
Expert
Customer Service
Expert
Customer Service
Expert

Languages

Arabic
Expert
English
Expert
Spanish
Beginner

Memberships

volunteer group of marketing department in university of Jordan for marketing undergraduate students' affairs, responsible of handling student issues with supervision of head of the marketing department

Member

1. Member of the Student Union in university of Jordan, coordinator with marketing department

Member

2. Member of the King Abdullah II Fund for Development (KAFD)

Member