Yazan Mz

- Built and deployed 40+ AI agents using Claude Code, running 24/7 — automating Google
Ads monitoring, smart bid adjustments, search term mining, budget pacing, and real-time
anomaly alerts
- Campaigns generate AED 1 M+ in monthly revenue; managing AED 3M+ in total spend
across Search, Performance Max, AI Max, and Display
- Manage the complete marketing funnel: keyword strategy → ad copy → landing page →
lead capture → CRM → WhatsApp nurture → booking conversion
- Execute systematic funnel gap analysis — mapping drop-off at every stage (click → lead
→ conversation → booking) and deploying targeted fixes to close revenue leaks
- Built automated lead quality scoring segmenting by intent, device, and channel — feeding
real-time data into HubSpot for prioritised sales follow-up
- Designed AI conversation evaluation agent scoring service quality; linked directly to a
points-based team compensation system