Yendrilla Sengupta

I am working as a part of MACS (Marketing and Creative Services) which is a Group-wide Marketing & Communications shared
services organization.
Enabling global campaigns activation for Capgemini's Business Services group leveraging marketing automation platform
Salesforce Cloud & Pardot.
Responsible for supporting the development of campaign processes, best practices, governance and testing requirements, as well
as producing asset and reporting templates.
Delivery and rigorous testing of various campaign elements, including emails templates, landing pages, forms and automated
workflows.
Configuring the marketing automation platform to create additional components of the campaign, such as campaign mailing lists,
automated flows, web forms within the campaign assets.
End to end Project management involving managing client amendments, answering client queries and running additional
quality assurance processes as required.
Managing campaigns in the marketing automation platform, ensuring that automated elements run as expected. Report any
issues or concerns in a timely manner.
Prospect and lead nurturing via nurture campaigns.
Uploading Leads on Pardot after successful campaign execution.
Developing landing pages and analyzing traffic by use of UTM links.
Sales Consultant for ADMNext portfolio offering across all verticals for Scandinavian regions.
Managed client projects end to end (strategy, account research, database building and enrichment, thought leadership but not
limited to these).
Proven track record in generating high quality leads in CPRD and MALS accounts across Scandinavia.

am working as a part of MACS (Marketing and Creative Services) which is a Group-wide Marketing & Communications shared
services organization.
Enabling global campaigns activation for Capgemini's Business Services group leveraging marketing automation platform -
Salesforce Cloud & Pardot.
Responsible for supporting the development of campaign processes, best practices, governance and testing requirements, as well
as producing asset and reporting templates.
Delivery and rigorous testing of various campaign elements, including emails, landing pages, forms and automated workflows.
Configuring the marketing automation platform to create additional components of the campaign, such as campaign mailing lists,
automated flows, web forms or personalization elements within the campaign assets.
Working with the project team to attain client sign off. This may involve managing client amendments, answering client queries
and running additional quality assurance processes as required.
Managing campaigns in the marketing automation platform, ensuring that automated elements run as expected. Report any
issues or concerns in a timely manner.
Prospect and lead nurturing via nurture campaigns.
Uploading Leads on Pardot after successful campaign execution.
Developing landing pages/micro-sites and analyzing traffic by use of UTM links.
Sales Consultant for ADMNext portfolio offering across all verticals for Scandinavian regions.
Managed client projects end to end (strategy, account research, database building and enrichment, thought leadership but not
limited to these).
Proven track record in generating high quality leads in CPRD and MALS accounts across Scandinavia.

Key Responsibilities:
Mumbai
Mumbai
Yendrilla Sengupta
Campaign Manager Business Services
I am working as a part of MACS (Marketing and Creative Services) which is a Group-wide Marketing & Communications shared
services organization.
Enabling global campaigns activation for Capgemini's Business Services group leveraging marketing automation platform -
Salesforce Cloud & Pardot.
Responsible for supporting the development of campaign processes, best practices, governance and testing requirements, as well
as producing asset and reporting templates.
Delivery and rigorous testing of various campaign elements, including emails, landing pages, forms and automated workflows.
Configuring the marketing automation platform to create additional components of the campaign, such as campaign mailing lists,
automated flows, web forms or personalization elements within the campaign assets.
Working with the project team to attain client sign off. This may involve managing client amendments, answering client queries
and running additional quality assurance processes as required.
Managing campaigns in the marketing automation platform, ensuring that automated elements run as expected. Report any
issues or concerns in a timely manner.
Prospect and lead nurturing via nurture campaigns.
Uploading Leads on Pardot after successful campaign execution.
Developing landing pages/micro-sites and analyzing traffic by use of UTM links.
Sales Consultant for ADMNext portfolio offering across all verticals for Scandinavian regions.
Managed client projects end to end (strategy, account research, database building and enrichment, thought leadership but not
limited to these).
Proven track record in generating high quality leads in CPRD and MALS accounts across Scandinavia.
Responsible for Business Development by conversion of proactive pitches and identifying potential clients across Banks, NBFCs,
Healthcare, Telcos, etc.
Consultant - Kiosk and Customer Journey Management, to meet the growing needs and demands of our clients.
Customize - Queue management and Digital signage for our clients
Digitalize - Banking Services of our clients for the best customer experiences
Key Account & Client Relationship Manager for large accounts.
Manage activities right from the conceptualization stage to the execution, Cost & Time Estimation, Project tracking & Ensuring of
Adherence to deadlines.
Preparation of initial RFP/RFI response and story boarding the entire response document
Developing Strategies for new business Initiatives and participated in RFPs.
Marketing of Aurionpro products and solutions on Social Media.
End to end managing partner events for marketing new product in India

Responsible for Business Development by conversion of proactive pitches and identifying potential clients across Banks, NBFCs,
Healthcare, Telcos, etc.
Consultant - Kiosk and Customer Journey Management, to meet the growing needs and demands of our clients.
Customize - Queue management and Digital signage for our clients.
Digitalize - Banking Services of our clients for the best customer experiences.
Key Account & Client Relationship Manager for large accounts.
Manage activities right from the conceptualization stage to the execution, Cost & Time Estimation, Project tracking & Ensuring of
Adherence to deadlines.
Preparation of initial RFP/RFI response and story boarding the entire response document.
Developing Strategies for new business Initiatives and participated in RFPs.
Marketing of Aurionpro products and solutions on Social Media.
End to end managing partner events for marketing new product in India.

Identify, build manage prospect pipeline for assigned region within North America.
Responsible to manage and action upon inbound (Email & Marketing) leads.
Establish contact and built rapport with potential clients, identify decision makers.
Identify opportunities proactively by understanding client need and respond to RFPs.
Maintain and update records in CRM- SALESFORCE and related sales tools.

Developed new business by offering solutions to customers in emerging markets.
Support sales team on a dedicated basis through deal origination, governance and timely closure.
Proactively initiating and on boarding partners into partner ecosystem.
Initiated, negotiated and signed-on new contracts with customer.
Liaising with concerned stakeholders from Sales, Pre-sales, finance & legal teams for Alliance governance & support.
Review and Governance of Sales pipeline report & ensure up to date forecast to the Global Alliance head.
Manage various Partner meetings, Trainings & Workshops to improve sales performance, efficiencies & outcomes.
Work with Alliance pre-sales team for opportunity related alliance content & ensure timely closure.