BUSINESS DEVELOPMENT & PRODUCT MANAGER
The Fitting Room (Startup)
مجموع سنوات الخبرة :8 years, 7 أشهر
• Business & Strategy: As the first team member, collaborated closely with the founder to develop the company's comprehensive business blueprint:
Identified the target market, built company's offerings, vision, and pitch decks, and established pivotal KPls to track progress.
• Investment: Successfully raised 2M AED by pitching to investors.
• Product Development: Collaborated in the creation of the product roadmap and specifications, working with a team of five for seamless implementation.
• Partnerships: Identified and engaged nearly 350 talented designers within the UAE for strategic targeting.
• Sales & Collaboration: Onboarded top-tier emerging designers in various fashion categories, orchestrating 10 photoshoots for content and marketing endeavors.
• Marketing: Collaborated with a creative agency to develop the marketing and digital strategy of The Fitting Room.
• Marketing: Worked on the website's content and oversaw the social media platform.
• PR & Partner Relations: Identified and capitalized on key PR opportunities, fostering relationships with potential partners.
• Marketing Strategy: Established and managed the marketing strategy and identity of three companies under the holding: Education, Beauty, and Wellness.
• Marketing Operations: Identified and monitored key metrics for each entity to follow.
• Digital Presence: Developed websites and social media platforms for each entity.
• Creative: Collaborated with the creative team to implement marketing strategy.
• Management: Budgeted and allocated marketing spend per entity.
• Management: Built and monitored monthly progress reports.
• PR and Influencers: Identified and worked with over 30 influencers and partners.
• Foundation Creation: Acted as the point of contact for all inquiries, ensuring effective communication and seamless collaboration among diverse stakeholders. This role involved liaising with designers, sponsors, and event participants, ensuring a smooth flow of information and timely execution.
• Sponsorships: Prepared and presented proposals for international sponsors securing over 2.5 million USD worldwide.
• Designers: Created the designer application process, filtered and shortlisted over 600 designers leading to a successful awards ceremony.
• Awards: Led and managed more than 300 VIP guests, 40 press, 25 designers, 40 judges and advisory board with all event logistics (Sound, Light, Entertainment, Seating, Itinerary, RSVPs ... ) annually.
• Events: Established events in more than 10 cities namely in New York, London and Dubai achieving international exposure for the brand and designers.
• Marketing: Developed and managed the website, blog, and social media platforms increasing following from 0 to 100K.
• PR: Collaborated closely with Karla Otto and Lucien Pages to secure extensive international media coverage across the top publications and personally handled all regional PR.
• Mentorship: Administered and facilitated the designers' mentorship
program with MatchesFashion, Maison De Mode and prominent industry professionals, providing valuable guidance and support to over 20 designers.
• Operations: Joined the inception of the digital team, contributing to its formation and playing a key role in establishing its workflows and strategies.
• Strategy: Executed digital strategies for more than 20 clients delivering 100+ projects across diverse industries in the MENA region, including Telecom, Retail, Cosmetics, and Banking.
• Account Management: Represented Saatchi in weekly client meetings to set the digital strategy and oversee its successful implementation.
• Stakeholder Management: Collaborated closely with the content, UX/UI, tech, creative, media and client servicing teams to deliver comprehensive and effective digital solutions.