Yousif Firas

• Planned and executed Meta Ads campaigns (Facebook & Instagram) across multiple client verticals including
financial services and F&B, achieving consistent improvements in lead quality and conversion rate.
• Managed full ad lifecycle: audience research, creative briefing, A/B testing, budget allocation, and
post-campaign reporting.
• Handled CRM management and lead pipeline tracking to ensure consistent follow-up and conversion.
• Provided social media management services including content planning, community engagement, and
performance analytics.

• Ran Meta Ads lead generation campaigns targeting financial services audiences across Turkey and the wider
MENA region.
• Optimised ad sets based on performance data, reducing cost-per-lead while increasing qualified lead volume.
• Collaborated with the sales team to align campaign targeting with CRM data, improving lead-to-client
conversion rates.

• Served as the primary point of contact for Arabic- and English-speaking clients exploring property investment
in Turkey, leveraging trilingual fluency to bridge communication gaps.
• Created and ran targeted Meta Ads campaigns to attract qualified international buyers; managed inbound
leads through to deal closure.
• Conducted property consultations, negotiated offers, and guided clients through the purchasing process —
achieving strong close rates without operating as a licensed agent.
• Handled IT infrastructure setup including server configuration, network setup, and PC deployment for the
office environment.