Assistant Manager
Yusuf Ahmad Alghanim & Sons
مجموع سنوات الخبرة :18 years, 9 أشهر
Work as Assistant Manager in Residential Division:-
-Develop & Plan Marketing Strategies
-Implement Short term promotional campaigns
-Content Development, Social Media & Online Marketing
- Manage Marketing expenses within budget constrains
- Improved relationship with business partners
- Create & Implement Marketing Campaigns
- Increased market coverage by 20%
- Penetrate new markets and develop Existing Markets
- Reports & analysis of Macro & Micro Markets, Competition, Effectiveness of Campaigns.
Marketing/PR:-
1.Develop annual Plans for Marketing and Branding objectives
2.Expand product solutions and offering
3.Oversees the creation and delivery of press releases, advertisement and other marketing materials, designs and print publications
4.Marketing Budget management - Delivering all marketing objectives within the agreed budgets
5.Analyze markets through research of internal and external inputs, recommend proper marketing strategies according to research findings
6.Conduct market research studies to identify market trends and consumer changing habits, apply the appropriate marketing strategies accordingly.
7.Studying the customer Service Index (CSI) on monthly basis and apply marketing tactics according to the scores
8.Creating periodical reports on marketing initiatives and effectiveness of marketing campaigns & Prepare monthly marketing report to top management
9.Monthly reporting & analysis for residential and commercial groups regarding their sales figures, market shares & expected market size.
10.Tracking of competitor’s activities
Sales Lead Management:-
1.Building and maintaining business relationship with key consultancy firms in local market to maximize market reach
2.Compile sales leads generated from different sources and share them with sales teams
CRM - Customer Relationship Management:-
1.Updating SAP-CRM with new prospects on daily basis
2.Reporting of CRM data on monthly basis, including hit rate %, lost opportunities, Conversion Rate%.
Sales Processes:-
1.Preparing yearly sales division budgeting session with division managers as per market inputs which consisting of competition analysis, upcoming market expectation, real estate statistics
2.Works closely with sales and retail operations to ensure customer retention
Social Media Management:-
1.Managing the account of Engineering Group in three major platforms (Twitter, Instagram & Facebook) in coordination with account management partners.
2.Engage with customers online and act as Community Manager
3.Managing the digital presence of Engineering Group such as digital campaigns, Website.
Marketing/PR:-
1.Implement Marketing Plans
2.Expand product solutions and offering
3.Oversees the creation and delivery of press releases, advertisement and other marketing materials, designs and print publications
4.Analyze competition campaigns
5.Conduct market research studies to identify market trends and consumer changing habits, apply the appropriate marketing strategies accordingly.
6.Creating periodical reports on marketing initiatives and effectiveness of marketing campaigns & Prepare monthly marketing report to top management
7.Monthly reporting & analysis for residential and commercial groups regarding their sales figures, market shares & expected market size.
1-Analyze market data / competition & consumer behavior to identify gaps between existing assortment
2-Categorization of products categories
3-Track performance of each product category
4-Promote slow-moving items
5-Plan and implement the GM with supply chain and suppliers
1.Organize a process of continuous competitive intelligence gathering
2.Providing information and insight regarding customers, markets & competitors
3.Conduct market research to analyze competitors, determine brand perception, evaluate market penetration & to understand customer needs
4.Monitor and track competitive advertisements & PR
5.Manage market segmentation database
1.Selling products to the customers
2.Achieving monthly sales target
3.Responsible for stock & ordering for different suppliers
4.Daily sales / Invoice and customer’s statement / client billing.
5.Wekly sales / profits reports to management