Marketing Manager
Farm Superstores
Total years of experience :16 years, 0 Months
-Handling marketing department across Saudi Arabia.
-Plan and manage marketing campaigns for 92 branches around the kingdom.
-Monitor financial ROI after each campaign and analyze the data to take the needed action to enhance the results.
-Create the yearly marketing plan and budget.
-Handle various projects such as CRM, Rebranding, Loyalty, Ecommerce, etc.
Led the development of overall Corporate & Marketing communications, strategy and planning.
•Formulated, directed, and coordinated marketing activities and policies to promote Boecker offerings
•Planned and executed successful corporate events and major trade shows.
•Managed Boecker email campaigns, Google SEM and Google GDN, webinars, online brochures & catalogues.
•Positioned Boecker as the expert reference in disinfection service during COVID 19 pandemic.
•Handled all the marketing campaigns for disinfection services during COVID 19.
•Generated qualified leads through marketing efforts.
•Managed Marketing Activities including Exhibitions, awareness sessions, Conferences, PR, Mall activation, etc.
•Safeguarded the appropriate implementation for Boecker Branding as per the Guidelines and best practices
•Led the company “corporate social responsibility” CSR efforts and activities.
•Conducted marketing research to quantify customers’ satisfaction and to understand customers future needs & preferences.
•Increased new sales revenue from MARCOM activities by 20% & maintained customer retention by 90%.
•Analysed and evaluated the ROI generated by the MARCOM activities.
Designframe USA
•Expanded the business across GCC and Egypt.
•Managed and Directed company staff across GCC and Egypt branches.
•Established new business process to leverage customer service experience for our current clients.
•Sustained and enhanced clients Relation and Establishing new client relations.
•Incremented sales by 30% by expanding core portfolio adding clients such as Saudi Electricity Co. SEC, Sadara, Babtin Group, Zamil, Saudi Investment Bank, SWCC, Shababco.
•Introduced new services to the core portfolio to service clients’ needs and to diversify revenue source based on the principles
Solb Steel Company
•Managed branding project including name, logo, company identity, communication strategy, brand strategy.
•Led company events and participated in executing Solb Steel marketing campaigns.
•Participated in creating Solb Steel MARCOM marketing and brand strategy.
•Conducted market research to evaluate competitors’ positioning and market share.
•Led the efforts of establishing and launching Solb Steel website.
PR Leaders
•Managed the relations with different companies for research and marketing activities.
•Planned and developed PR Strategies and implementation roadmaps according to client’s needs.
•Led the advertising campaigns for our clients.
•Researched, developed material and distributed press releases to targeted media.
•Managed all efforts involving corporate identity, branding, and image for our clients.
