زاهي الباشا

Managing Director F&B (Wachamean, Happy Ellie, Central Production) في ROF Group

• الكويت - الكويت
• أشغل هذه الوظيفة منذ مايو 2024

Deputy CEO في ROF Group

• الكويت - الكويت
• يونيو 2020 إلى مايو 2024

Overlooking the operating and support functions of the company with a focus on delivering the mission and vision set by the CEO and Board.

During this tenure, we were able to deliver:
 Share value growth
 Topline revenue growth of 390%+
 Store growth from 17 stores to 53 stores in 34 months
 Company headcount growth of 320%+
 4 new Franchised markets
 3 new brands introduced
 Product line-up growth by over 1000%+
 2 additional sales channels established
 5 outsourced functions shifted inhouse
 Established central production units
Structural contributions:
 Sales tracking and business development
 Company operating structure and hierarchy
 Annual business planning
 Financial reports, Balance Sheets, Cashflow
 Financial feasibilities
 Financial planning and annual budgeting
 Key financial reports for informed decision making
 Board reporting
 Function based reporting
 Commercial analysis
 Store level P&Ls
 Manpower planning and structure establishment
 Inventory management
 Interdepartmental processes
 In house governance
 SOPs, SLAs, LOA
 Company policies
 Shifting business solutions from outsourced to in-house
 Supporting back-end investment partnership due diligence

Regional Marketing Communications Manager – MENA في Starbucks, Alshaya

• الكويت - الكويت
• أغسطس 2015 إلى مارس 2020

 Promoted from Brand Marketing Manager - MENA to Regional Marketing Communications Manager - MENA
 Managed a team of Regional Marketing Managers, Executives, and Coordinators
 Part of the MENA Management Team, acting within the capacity of the Head of Marketing and Communications
 Responsible for Marketing Communications Annual Operating Plan and delivery
 Marketing and Communications budget planning, tracking and reporting
 In store communications and visual merchandising across 900+ stores in MENA
 Digital in store transformation and platform communications
 EMEA Marketing POC for Starbucks MENA
 Responsible for team learnings, growth and promotions
 Brand lead on internal and external partnerships and tie-ups

Regional Marketing Manager في Arabian Beverage Company (ABC)

• الكويت - الكويت
• فبراير 2014 إلى أغسطس 2015

 Part of the company leadership team, setting company objectives and direction
 Established the Marketing department offline and online
 Responsible for the full-fledged marketing plan, including budgets, activities, time frames, and resources
 Product development and portfolio expansion based on profitability and product mix analysis
 Introduced a market research tie-up to track market share and brand position for a fact driven action plan
 Assisted in the development and management of the home delivery department
 Delivered full scale events (internal and external) - support, sponsorship, availability and marketing related activity
 Managed all company branding activity assessing suitability, feasibility, and implementation
 Developed and implemented trade marketing activities and in store branding and product positioning
 Devised and performed market related trainings that enhanced employee understanding of sales techniques and profitability goals
 Crafted and implemented internal marketing programs in coordination with HR in effort to enhance and promote a magnetic culture through motivational and team building activity

Country Manager (On Premise - HoReCa) في Boushahri Group

• الكويت - الكويت
• مارس 2009 إلى يناير 2014

 Promoted from Key Account Manager to Country Manager - On Premise
 Managed a team of
 On Premise: Manage a team of Key Account managers, Supervisors, Salesmen, Drivers, and helpers
 Room Service: Manage a team of Operations, Drivers, Call Center Agents, and Business Development personnel
 Led the On-Premise market in Kuwait (Red Bull, Rauch, ViO, Apollinaris, AcquaEva, Gerolsteiner, Snyder’s, La Mole)
 Part of brand building events planning and execution team
 Responsible for the development and launch of the Room Service (Home Delivery department)
 Established an On-Premise System, with clear business models, organization charts, incentive schemes, market research and analysis, and training & development
 Prepared annual sales plans, including projections, forecasting, budgeting, and estimating annual growth by brand, by sub trade channel
 Explored the expansion of the product portfolio and led communications and negotiations with brand owners
 Assessed competing brands that were interested in establishing partnerships in the market of Kuwait

Relationship Manager في Bayt

• الكويت - الكويت
• أكتوبر 2007 إلى فبراير 2009

 Promoted from Hunter RM to Gatherer RM
 Managed a portfolio of 150+ high profile corporate accounts (i.e. KRB, KNCC, KUC)
 Coordinated with HR Departments to fulfill recruitment goals and targets
 Exceeded 20 corporate customer contacts on a daily basis
 Conducted an average of 3 daily in-person meetings with customer accounts

 Generated a solid pipeline of recruitment and executive search services among portfolio customers.
 Provided customers with pre-screened and verified candidate selection services
 Conduct business intelligence activities related to competitors serving similar industries and market needs
 Updated CRM & SMS databases to produce weekly and monthly reports.
 Analyzed and produced a daily service report (DSR) to reflect an accurate sales forecast and to track KPI achievement
 Provided in house training for peers and new joiners on topics related to sales activities, business English, role-playing and candidate suitability

Sales Manager في M. Enterprises

• لبنان - بيروت
• يوليو 2004 إلى مارس 2007

 Promoted from Recruitment Coordinator to Sales Manager
 Sourced and hired employees for the company being newly established
 Conducted all pre-screening activities of potential candidates
 Generated business opportunities with Clientele such as Pizza Hut, P & G, and Sanita by effectively utilizing key industry information and market knowledge to gain competitive advantage in the marketplace
 Set targets and ensured achievement by directing, coordinating and managing the sales team
 Worked with Marketing to develop new products and services for business growth