Marketing Manager
Digital Medi
Total des années d'expérience :10 years, 0 Mois
Work directly and indirectly with clients on a regular basis to provide advice on
strategy, implementation, status and performance of the research programs.
* Identify, create, develop and nurture relationships with influencers and major
publications.
* Engaging in the search for and promoting new business; Team management and
collaboration; Developing paid media methodologies
* Manage the social media team; including moderators, account managers, content
authors, and other content creators, by overseeing their work and providing direction
or direction.
* Oversee setting up network ad accounts to ensure correct audience and ad structure
targeted by understanding customer objectives and products and managing the
development and implementation of ad campaign strategies from idea to repetition.
Focus on Google Ads with an understanding of the paid social platforms (Facebook,
LinkedIn, and Instagram).
* Managing administrative tasks in cooperation with other departments such as
recruitment, billing, etc.
Planning Yearly, Quarterly, and monthly optimal marketing budget spending.
* Seeking out new opportunities to enhance sellout figures and image enhancement in
cooperation with the sales department.
* Directing Market Research by studying consumer trends/behaviors to assist in
developing marketing strategies and promotional/media mix as well as building a
database for future promotions usage.
* Managing ATL and BTL through impactful branding & innovative executions.
* Managing communications with advertising agencies regards media planning, and
agency rates negotiations.
* Proactive monitoring of competitive activities & implementing swift counteractions.
* Efficient management of marketing campaigns and budgets in line with targeted ROI
objectives and ROMI
* Oversee groups visuals & designs
Tahboub Group:
* Handling groups’ Social Media accounts:
o Perform research on current benchmark trends and audience preferences
o Design and implement social media strategies to align with business goals
o Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
o Communicate with followers, respond to queries in a timely manner and monitor customer reviews
o Monitor SEO and web traffic metric
Implementation of the Events marketing plan, using relevant elements of the marketing mix associated with
sponsorships.
* Manage the Events website and social media channels with due regard for the conference, and events brand
guidelines and strategic direction.
* Develop and produce promotional materials, including copywriting and liaising with other departments, agencies,
and suppliers.
Representing the company at events.
* Obtain and manage sponsorship opportunities for local & national events.
* Receive & manage events bookings requests according to dates, venue and type of event (and ensure they meet
company terms and conditions)
* Representing the company by developing good working relationships with the media, advertising agencies, local
associations, diplomatic bodies, and companies organizing events and festivals.
* Monitor public and media opinion of the company/magazine.
* Assisting the editorial team in writing some of the topics in the magazine’s supplements.
* Upload and content on Layalina.com on a daily basis.
* Managing all arrangements for Magazine special photoshoot sessions (photographer, location, Model, etc.)
* Follow up on the mutual activities with other departments; editorial, sales, and accounting.
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