Communications Specialist
Hikma Pharmaceuticals - MENA HQ
Total years of experience :7 years, 7 Months
▪ Develop, write and edit marketing and communications materials, including press releases, internal announcements, blog posts and social media content.
▪ Create and implement a communication strategy that involves media outreach and the generation of content for social media platforms.
▪ Ensure that all communications and marketing material aligns with brand standards.
▪ Respond to media inquiries and perform media outreach to achieve brand placement in publications.
▪ Monitor and report adverse events detected in the media, social media, and the company's social media owned
platforms.
▪ Develop and maintain ties with journalists and significant external stakeholder.
▪ Plan and coordinate press conferences, roundtables, media familiarization sessions and other events.
▪ Facilitate conflict resolution using external role-players.
▪ Develop, edit, and publish the quarterly internal newsletter.
▪ Collaborate with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in
support of various brand initiatives.
▪ Support and evaluate results of communication campaigns with the team.
Oversaw public relations activities and communications including press releases, social media, company literature, articles, announcements and media kits. Translated complex financial concepts into crisp, jargon-free messages that speak to target audiences.
▪ Built a favorable brand image with customers, prospects, employees and the public.
▪ Worked with a diverse group of cross-functional members including agency partners, brand marketing, channel
marketing, marketing services, human resources, PR, Customer Service on the development & implementation of social
media strategy.
▪ Worked across brand, channels & customer service to explore and identify ways to integrate social media into
business strategies, customer support and marketing campaigns.
▪ Worked proactively with marketing associates, agency partners and search/web analytics to define and execute
a continuous publishing schedule for social media profiles, analyze published content and assist in monitoring
conversations.
▪ Defined key performance indicators and implement enterprise level measurement, analytics, and reporting methods to
gauge success.
▪ Managed all company local social media accounts ensuring up-to-date content, marketing integration and corporate
compliance.
▪ Developed and professionally implemented public relations activities including press material development, client
event supervision and media relations.
▪ Worked on Social Media Campaigns with KOLs and handles KOL/Influencer management and campaign monitoring/ reporting.
Created social media and on-ground action plans for campaigns.
▪ Managed communications between client and agency.
▪ Generated, edited and published engaging posts/stories on daily basis.
▪ Monitored SEO and web traffic metrics.
▪ Oversaw social media accounts’ design.
▪ Handled the day-to-day and overall management of high-profile corporate accounts through coordinating with team
members.
▪ Served as the client assigned accounts and build positive working relationships with clients.
▪ Developed and professionally implement public relations activities including press material development, client event
supervision and media relations.
▪ Created PR plans and provide ongoing sound recommendations to clients.
▪ Oversaw the account executives’ deliverables and tasks.
▪ Created FAQs for accounts moderation.
Handled the day-to-day and overall management of high-profile corporate accounts through coordinating with team members.
▪ Served as the client assigned accounts and build positive working relationships with clients.
▪ Developed and professionally implement public relations activities including press material development, client event
supervision and media relations.
▪ Created PR plans and provide ongoing sound recommendations to clients.
▪ Oversaw the account executives’ deliverables and tasks.
▪ Collaborated with vendors and established websites for a few clients.
▪ Managed communications between client and agency.
▪ Created social media and on-ground action plans for campaigns.
▪ Generated, edited and published engaging posts on daily basis.
▪ Monitored SEO and web traffic metrics.
▪ Oversaw social media accounts’ design.
▪ Handled communication between the client and KOLs.
▪ Handled the day-to-day and overall management of high-profile corporate accounts through coordinating with team
members.
▪ Created FAQs for accounts moderation.
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