zaki bamatraf

Brand Manager at Halwani Bros.

• Saudi Arabia - Jeddah
• My current job since July 2007

• Preparing and implementing the marketing plan.
• Assessing product life cycle and setting strategies. Interpretation the findings of (Qualitative and quantitative) and prepare SWOT Analysis.
• Follow up the execution of activities and prepare status reports accordingly.
• Involved in developing the designing & packaging of existing products & new products.
• Track competitor's activities and prepare reports accordingly.
• Provide timely reporting and feedback of issues and challenges to my superior on a timely and regular basis.
• BTL communications: Manage development and execution of below-the-line communications activities such as sampling, PR, etc.
• NPD & Project Management: Manage development of low complexity brand NPD e.g. flavour extensions / pack formats / pack design changes, with cross functional team.
• First point of contact on the brand, for other internal departments
• Budget Management: Day-to-day, management of brand Advertising & Promotions budget, including raising POs and managing queries with Finance dept and suppliers
• Performance tracking: Track brand performance, and evaluate performance of key marketing activities.
• Consumer & Category Analysis & Insight: Participation in market research & consumer insight projects