SR. SALES MANAGER (SALES & DISTRIBUTION)
RELIANCE COMMUNICATIONS LTD
Total years of experience :21 years, 6 Months
-Managing Pre-paid (Voice & 3G Data) business of Indore district and East Nimar (Upcountry).
-Handling Handset GSM/CDMA & Data card business and to market with them pre-paid distributors along with data and device distributors in urban & rural market and ensuring the placement to HBO & key retail outlet.
-Handling team of 10 territory managers, 26 channel partners, 5400 retail base of Indore city & Upcountry (Populations- 46 lacs).
-Responsible for achieving all KPI’s -Activations (Voice & 3G data), Minutes of Usage, Data Selling outlet, Activating Outlet, Primary (ER & PR), Secondary, Tertiary.
-Monthly preparation of channel & retail targets & Schemes communication properly & to ensure them to achieve the maximum earning.
-Monitoring the AOP, market share, handling documentation work and ensuring claim management.
-Conducting 2 tier & 3 tier review weekly with territory manager & channels in all business parameters.
-Ensuring revenue enhancement in assigned territory by doing marketing activities in all towns.
-Developing New channels for achieving business volumes consistently & profitability.
-Tracking and analysing competition activities & their product line.
-Responsible for all BTL activities in my territory which includes Van operations in low market Share areas.
-Analysing & identifying areas of improvement for increasing sales & business growth.
-Regulating compliance of CAF and Verification of the same to maximize the distributor earning.
-Involved in budgeting, managing COS, reducing CAPEX & OPEX, increasing gross margins to obtain profitable EBITDA.
-Managed Pre-Paid (Voice & Data) business of Bhopal city & Upcountry.
-Handled team of Channel Managers, key Retail executive’s, 38 channel partners, 5000 retail base of Bhopal city & Upcountry (Population-42 lacs).
-Responsible for distributor wise achievement of VLR, MOU, Activations, Primary, Secondary as well Tertiary Targets.
-Involved in budgeting, managing COS, reducing CAPEX & OPEX, increasing gross margins to obtain profitable EBITDA.
-Monitored the AOP, market share, handling documentation work and ensuring claim management.
-Channel Motivation, Support & Training for Developing & Implementing friendly commission structure for Channel partners.
-Handled handset business (launched Bundle product) to market them with existing distributors and ensuring the placement and sales from Key accounts (Retail).
-Responsible for setting proper distribution network in depth and appointing the new distributors for business achievement.
-Conceptualizing & implementing strategies and plans / making pre-sale presentations/ market surveys/ monitoring competitors’ activities for achieving organisational targets and ensuring profitability.
-Monitored BTS wise utilizations to increase the LUT sites utilization.
-Worked with Marcom team to develop and execute communication initiatives for promotion of products.
-Regulating compliance of CAF and Verification of the same to maximize the distributor earning.
-Reduce churn by running loyalty offers and getting it cascade to retail & customers.
-Relationship building with key retail outlets to increase the VTL share & educating them key products.
Responsible for MP & CG -Pre-paid Rural Business & PCO division as a profit Centre head.
-Managed EBITDA through revenue enhancement & cost optimization.
-Setting targets, designing sales & revenue schemes for Channel Partners.
-Responsible for co-coordinating with corporate for all activities related to ABU business.
-Conducting weekly review with Clusters heads for all business parameters and ensuring business growth.
-Managed & tracking retention activities, churn management & recharge enhancement.
-Setting up proper distribution network, provide smooth & in depth distribution.
-Developing New channels for achieving business volumes consistently & profitability.
-To plan & implement the revenue enhancing activities for circle.
-Tracking and analysing competition activities & their product line.
-Analysing & identifying areas of improvement for increasing sales & business growth.
-Carrying out BTL activities in circle for promoting new acquisition & expansion of recharge outlets.
-Carrying out monthly/quarterly meet with channel partners & engaging them by showing profitability.
Responsible for Ahmedabad & North Gujarat -Pre-paid PCO division.
-Managed team of 4 channel managers, 6 DSO’s, 10 CRE’s and 18 Channels of Ahmedabad & North Gujarat.
-Managed 18 Channels of Ahmedabad & North Gujarat cluster of PCO & Institutional Business.
-Responsible for New acquisition, Revenue enhancement activities, Churn control & retrieval.
-Conducting 2 tier & 3 tier review weekly with Sales force & channels in all business parameters.
-Responsible for Revenue enhancement and ensuring business growth in my territory.
-Monthly preparation of targets & schemes for channel partners.
-Retaliating competition with new products i.e. walky (FWP) & ICCB.
-Responsible for appointment of new distributors & setting up distribution network in all new Towns where in BTS is launched.
-Channel engagement, Satisfaction & is also a major activity carried out monthly by showing them Profitability in business.
-Carrying out monthly meets with High revenue operators and making separate schemes for them to enhance revenue.
-Responsible for all BTL activities in my territory which includes Van operations in low market Share areas & low BTS areas.
Managed 6 channels of Pre-paid PCO business of Surat city & out locations.
Handled team of 2 channel executives and 4 DSO’s.
Responsible for achieving monthly Sales and Revenue targets.
Churning of competitor’s subscriber and increasing wallet share.
Retention & preparing schemes for PCO operators for enhancement of revenue.
Channel engagement, satisfaction & profitability.
Training and Development of Channels FOS & taking maximum productivity.
Organizing Road shows & Marketing activities in allotted territory.
Handled 2 team leaders & 4 DSP’s of Jabalpur city.
Responsible for meeting the monthly sales targets.
Training & development of DSP executives.
Churning of competitor’s customer and enhancing revenue.
Formulating strategies to enhance revenue from existing Subscribers.
Market Research for network rollout in new areas & RTE
Adding new SME’s, Institutions & Residential Lines
Exposure in selling Voice Lines & Data Products (DSL-Broadband).
Handled additional responsibility for launching new town “Narsinghpur” in M.P.
Handled team of 4 marketing executives.
Managed 8 Agencies of Bhopal city.
Initiating & developing business relation with corporate.
Monthly launching of corporate adv. Supplements.
Identifying potential clients through constant marketing.
Developing Relations with agencies & corporate clients for business growth.
Managed 12 distribution channels of U.A.E.
Handled team of 2 executives and 6 team leaders.
Developing relations with retailers & placing the products for increasing the sales volume.
Managing the retail & institutional Sales with constant tie-ups with major corporate & implementing sales promotional strategies.
nitiating & developing Contacts within the industries, Govt Bodies, contractors, consulting Engineer and other Gulf Countries for projects.
Identifying potential clients and projects through constant Marketing & sales strategies.
Arranging and conducting seminars and Adv campaigns for the purpose of introducing the Company.
Masters in marketing management from pune university. (First division - 68%)
Post Graduate Diploma in Business Management from ISMS, Pune Dual Specialization:Major-Marketing / Minor -HR (First division - 66%)
Bachelor of commerce from Barkatullah University,Bhopal (M.P) (First division - 68%)
Completed Diploma in Software Management (DISM) from a reputate Institute of India.
All Compulsory Subjects in Higher Secondary Board 12th Class. (First division - 60%)
All Compulsory Subjects in Higher Secondary Board 10th Class (First division - 64%)