Digital Marketing Executive
TPG Media
مجموع سنوات الخبرة :3 years, 7 أشهر
My key responsibilities included strategizing and executing ad campaigns on Google Ads, Facebook Ads, and LinkedIn Ads. Generating Leads, Optimising Campaigns, and tracking KPIs. Managing multiple social media accounts - Education UAE, Saudi Projects, Miracles Wellness Center. Designing and copywriting for several brands including The Nine, Techoffice, Booba, OG Classic, etc. Actively involved in community management, social outreach, and offline event promotions.
Key Achievements
1. Achieved 750+ leads for a client over a span of 3 months with an average increase of 15% every month.
2. Improved the social media campaign conversion rate by 6.5% through remarketing and A/B testing.
3. Increased the social media followers for a client by 50% over a span of two months.
My key responsibilities included managing multiple brands including Gopal Sharma Group of School, Pawan & Pranav, Anchaviyo & Sonnalli Seygall. Coordinating with clients on a daily basis and catering to their digital and print requirements. Creating content calendars and writing content for social media and websites. Working closely with graphic designers and video editors on a regular basis. Planning, ideating, and executing marketing strategies.
Key Achievement -
1. Onboarded 2 new clients and increased the monthly revenue by 23%.
2. Identified a new auto-posting solution to cut social media time spent by 35%
Worked for multiple brands - Innerclan Designs, Classcard, Adornic Jewels & Aesthetic Smiles. Planned social media strategies, designed creatives, and wrote copy for all the brands. Responded to customer queries and complaints on social media. Assisted with content marketing on websites and apps