Noor Zareefa Mohamed Nifam

As an Independent Financial Consultant, I specialize in providing comprehensive financial and business advisory services
to a diverse clientele. My key contributions include:
• Feasibility Studies: Executed extensive feasibility studies for clients in the manufacturing, tourism and agriculture sectors,
providing critical insights for informed decision-making.
• Advisory Services: Offered strategic advisory services encompassing financial and economic research, notably for startups,
including an electronic payment system project.
• Financial Analysis and Valuation: Conducted thorough financial analyses and business valuations across various sectors,
including food and beverage, export-oriented agriculture, telecommunications, and construction.
• Commercial Due Diligence: Led detailed commercial due diligence for small and medium enterprises in manufacturing,
agriculture, construction, and trading sectors, delivering tailored business consultations.
• Strategic Financial Management: Collaborated with a mobile app development startup, delivering expertise in financial
management and conducting in-depth financial feasibility assessments.
• Capital Structuring: Advised a telecommunications and IT startup on capital structuring and financial management,
optimizing financial frameworks for growth.
• Financial Restructuring: Provided financial restructuring services to organizations in the financial, tourism, and food
industries, particularly during the challenges posed by the COVID-19 pandemic, including management of private
placements.
• Strategic Formulation: Consulted on strategic planning for clients in the financial services, healthcare, and service sectors,
focusing on brand equity enhancement.
• Investment Advisory: Acted as a consultant for foreign equity funds from Southeast Asia and the Middle East, overseeing
equity investments in Sri Lanka, including report preparation and stakeholder engagement as a buy-side analyst.
• Market Entry Consultation: Provided expert consulting services for two foreign ventures seeking to enter the local market,
developing tailored business strategies.
• Industry Research: Prepared comprehensive industry studies and macroeconomic analyses for telecommunications, real
estate, and construction sector clients.

As Director at a boutique investment bank, I led the strategic direction and operational execution across multiple key
departments, including the Equity Research and Corporate Finance teams. I played a pivotal role in the successful
restructuring of the organization and the establishment of critical functions, such as the in-house HR department. My
contributions were central to the firms growth and long-term stability.
Key Responsibilities & Achievements:
• Strategic Leadership: Spearheaded the development and execution of the companys vision, direction, and growth
strategies, ensuring alignment with organizational goals.
• Restructuring & Transformation: Led the comprehensive restructuring of the company, optimizing departmental
structures, processes, and resources to improve operational efficiency and performance.
• Brand Equity Development: Drove initiatives to enhance the companys brand, establishing strong relationships with both
local and international clients and key stakeholders, bolstering reputation and market presence.
• Departmental Integration: Successfully integrated and managed the Equity Research and Corporate Finance departments,
fostering collaboration, improving synergies, and ensuring seamless day-to-day operations.
• Human Resources Development: Oversaw the incorporation of a dedicated in-house HR department, ensuring alignment
with organizational culture and goals while enhancing talent acquisition and retention processes.

As Director, I was responsible for establishing and managing the Corporate Finance and Equity Research departments, building
operations, systems, and databases from the ground up. I played a key role in shaping the strategic direction of the firm,
overseeing day-to-day operations, and driving high-impact financial advisory services.
Key Responsibilities & Achievements:
• Department Development & Leadership: Founded and led both the Corporate Finance and Equity Research departments,
including the creation of core processes, databases, and staff training programs from scratch.
• Corporate Finance Oversight: Managed the daily operations of the Corporate Finance department, leading activities
related to IPOs, acquisitions, private placements, rights issues, restructuring, feasibility studies, and business planning.
Successfully completed the first major Corporate Finance project within nine months.
• Investment Research & Analysis: Directed the Equity Research team in producing high-quality investment research for
companies listed on the CSE, including initiation reports, earnings updates, sector analysis, and macroeconomic reviews.
Provided clients with comprehensive investment guides, including valuation reports and country-specific insights.
• Strategic Advisory Services: Delivered expert advisory on capital structure restructuring, acquisitions, private placements,
IPO strategy, and tailored investment recommendations based on thorough financial analysis and strategic insights.
• Macroeconomic & Global Market Analysis: Conducted in-depth analysis of local and global economic trends, assessing
their impact on business performance and advising clients on the potential effects of these developments on investment
strategies.
• Investment Placement & Client Relations: Actively engaged in investment pitching and the placement of investments with
both local and foreign clients, providing tailored advice on opportunities and supporting business development initiatives.

Joined the company at its inception and played a crucial role in business development, identifying new opportunities, and
assessing associated risks. As part of the Corporate Finance Department, I managed a wide range of corporate finance
activities for both clients and the company itself, providing strategic advice and leading key financial projects.
Key Responsibilities & Achievements:
• Business Development & Risk Assessment: Played an integral role in the companys growth by screening new business
opportunities, conducting risk assessments, and contributing to the identification of strategic initiatives.
• Corporate Finance Advisory: Provided advisory services to clients on business planning and restructuring, including
detailed financial feasibility studies, sensitivity analysis, breakeven calculations, industry and SWOT analysis, and risk
assessment.
• Investment Evaluation & Strategy: Evaluated new investment opportunities for both the company and its clients.
Conducted comprehensive financial analysis to advise on optimizing existing investments and identifying future growth
opportunities.
• Acquisitions Management: Managed all aspects of acquisitions, including financial analysis, due diligence, and post
acquisition integration.
• Strategic Financial Reporting & Forecasting: Led the preparation of financial forecasts, budgets, and strategic reports,
providing insights to guide decision-making at the executive level.
• Legal Documentation & Agreement Preparation: Contributed to the preparation of key legal documents such as Non
Disclosure Agreements (NDAs), Memoranda of Understanding (MOUs), and Mandates, ensuring alignment with corporate
and regulatory requirements.
• Team Leadership & Training: Led and mentored junior team members, helping them achieve corporate goals and improve
their technical and strategic capabilities.
• Business Plan Development: Prepared comprehensive business plans for clients and the company, including detailed
project cost estimations, capital structure recommendations, working capital and cash flow analysis, and other project
related financial activities.

As a member of the Corporate Finance team, I was responsible for independently executing a range of corporate finance
activities while reporting directly to the Vice President of the Corporate Finance Department. My role involved in-depth
financial analysis, strategic reporting, and investment decision support.
Key Responsibilities & Achievements:
• Feasibility & Due Diligence Reports: Prepared detailed feasibility reports, Information Memorandums, concept plans, and
due diligence reports to support investment and business decisions.
• Financial & Economic Analysis: Analyzed financial and non-financial data to forecast business, industry, and economic
conditions. Data was gathered from various sources, including meetings with key personnel, government agencies, and
industry bodies to inform strategic decision-making.
• Financial Modeling: Built comprehensive financial models to assess investment opportunities, evaluate project viability,
and forecast financial performance.