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Zayceeann Alvares, Social Media Marketing

Zayceeann Alvares

Social Media Marketing·Freelance

United Arab Emirates

Master's degree, M.sc. Marketing And Brand Management

Work experience

Total years of experience: 6 years, 4 months

Social Media Marketing

August 2021 - Present

Freelance

Mumbai, India

August 2021 - Present

Developed and executed tailored social media strategies for diverse clients, resulting in a 25% average increase in follower growth and engagement across platforms. Led the content strategy, production, and design process, handling everything from concept development to final posting, ensuring brand consistency and engagement across all channels. Analyzed performance metrics and optimized campaigns, improving ROI and enhancing brand visibility through data-driven insights.

Company industry:
Media Production

Marketing & Communications Manager

September 2022 - October 2024

Urban Gourmet Pvt. Ltd.

Mumbai, India

September 2022 - October 2024

Brand Storytelling & Strategy: Created brand narratives that aligned product features with audience needs, boosting engagement and growth by 30%. Social Media Management: Led social media campaigns to increase brand visibility and achieved 2X results in the digital space. Creative Direction: Directed creative strategies for menu and brand launches, including shoots and campaigns to boost engagement. Cross-functional Collaboration & Insights: Collaborated across teams to develop integrated marketing strategies, supported by market research and consumer insights to optimize campaign performance. Event Styling & Design: Managed creative processes to ensure quality design and enhance event experiences.

Company industry:
Marketing

Product Marketing Executive

January 2021 - September 2022

NETCORE CLOUD PVT. LTD

Mumbai, India

January 2021 - September 2022

Increased product sales by 20% through targeted collateral, sales enablement materials, and optimizing audience reach on LinkedIn, Twitter, Facebook & Instagram. Positioned Netcore as a thought leader, driving 30% growth in podcast downloads and winning Best Podcast of the Year 2021 by Webbula through strategic events, webinars, and podcasts. Developed high-impact product marketing assets, including trend reports, landing pages on WordPress, and data sheets, boosting product awareness and engagement across digital platforms.

Company industry:
Marketing

Sales and Operations Executive

January 2018 - November 2018

Akbar Holidays.

Mumbai, India

January 2018 - November 2018

Assisted with visa processes, ticketing, hotel booking, fit & group request operations, immigration & basic records about the visiting vacation spot. Created relationships with overseas suppliers & chains of resorts, transport agents, and neighborhood tour publications.

Company industry:
Sales Outsourcing

Education

Oxford Brookes University

March 2020

March 2020

Master's degree, M.sc. Marketing And Brand Management

United Kingdom

St. Xaviers College

March 2017

March 2017

Bachelor's degree, Bachelors of Art - Travel and Tourism

India

Skills

SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
COLLABORATION
Expert
COLLABORATION
Expert
CONTENT STRATEGY
Expert
CONTENT STRATEGY
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
RESEARCH
Expert
RESEARCH
Expert
SALES ENABLEMENT
Expert
SALES ENABLEMENT
Expert
CREATIVE STRATEGIES
Expert
CREATIVE STRATEGIES
Expert