Manager - Paid Media Marketing
DENTSU MEDIA
مجموع سنوات الخبرة :10 years, 6 أشهر
As the Manager - Paid Media Marketing -
• Led and managed a team of 20 marketers, utilizing effective delegation, coaching, and performance management to achieve a 20% increase in productivity in the year 2022.
• Developed and executed a comprehensive training program for the marketing team, resulting in a 60% increase in skill proficiency and performance.
• Implemented an efficient project management system, maintaining 100% quality in the campaign set ups across all platforms.
• Improved team morale and engagement through the implementation of employee recognition programs.
• Collaborated with cross-functional teams to analyze digital marketing campaign KPIs, identifying areas for improvement and implementing optimization strategies, leading to a 12% increase in customer satisfaction.
• Facilitating regular team meetings to discuss best practices, share industry updates, and align digital marketing strategies with business objectives.
Previously as the Social Media Analyst -
• Responsible in planning accounts and growth opportunities, working closely with the Account Director, to advertise on social media platforms like Meta, Pinterest, Snapchat, Twitter, Reddit, and LinkedIn.
• Managed digital marketing operations like campaign scheduling, analytics monitoring, campaign set-ups, reporting, and optimization of marketing budgets, as well as account and campaign level audits.
• Worked with the creative teams, search, and SEO team to improve ad copies and creatives.
• Implemented performance metrics and KPI tracking system, resulting in a 25% improvement in overall marketing effectiveness and ROI.
• Clientele included US and UK’s leading QSR brands, Fitness centres, Hotel Groups and Motoring retail brands.
Note: Company name transitioned to Dentsu Media as a part of the acquisition of Paragon Digital Services.
• Managed the marketing operations for Vacation Labs Lead Gen efforts.
• Planned and executed Paid Media strategies and campaigns on Google Ads and social media platforms like Meta and LinkedIn including monitoring and optimization.
• Responsible for brand management and corporate identity internally and externally, as well as driving online traffic and lead funnel tracking.
• Evaluated customer data, market conditions, competition tracking, and organized workshops & seminars for community outreach.
• Led the development and execution of a cohesive content marketing strategy, resulting in a 35% increase in lead generation.
• Utilized data-driven decision-making approach, resulting in a 15% increase in marketing campaign effectiveness and a 10% reduction in marketing spend.
• Implemented performance metrics and KPI tracking system, resulting in a 25% improvement in overall marketing effectiveness and ROI.
• Assisted in managing digital marketing operations, including campaign scheduling, analytics monitoring, vendor coordination, and optimization of marketing budgets.
• Managed a team of 28 executives for client projects within the company. Oversaw training, daily project management with client representatives, ensured compliance with regulations, facilitated the recruitment process, managed attrition, and took charge of the team's compensation, rewards, goals, and targets.
• Led digital advertising initiatives for the organization across different regions, analyzed performance, and made necessary adjustments based on geographical, demographic, and psychographic factors.
• Developed and executed marketing strategies and campaigns aimed at enhancing brand awareness and generating leads.
• Acted as a point of contact for various teams involved in marketing activities, both digital and others. Resolved complaints received on social media platforms, managed the company website, including the blog page.
• Mainly responsible for achieving lead generation targets through marketing channels such as SEM Ads (including Gmail, YouTube) and remarketing on GDN, Meta, and Twitter.
• Overseeing kiosks in Dubais shopping malls, and hypermarkets.
• Ensuring volunteers are punctual and well-stocked with display items and samples, maintaining stocked shelves.
• Conducting surprise visits to ensure quality and performance standards were met.
• Proactively telecall customers to promote services like Balance Transfer, Quick Cash, and Money Transfer back home, leveraging existing credit cards for convenience.
• Consistently achieve monthly targets, earning recognition from Team Leader for dedication and performance.
Completed my Bachelors in Business Administration in the year 2012, in subjects like Entrepreneurship, Marketing, Finance, Real Estate Management, Human Resources, Internal Business and others.
Completed High School, specialized in Commerce subjects like Accounting, Business Studies, Economics & Statistics, English, Arabic and Home Science.