Zeda Asskoul

- Created a range of social media graphics, including informative posts, infographics, audiovisual, and user interactive content for over 10+ clients.

- Adapted brand elements to diverse platforms like websites, social media, print, and digital ads.

- Designed engaging and on-brand social media content optimized for different platforms (Instagram, Facebook, Twitter, Telegram, E-mail, etc.).

- Understood platform-specific dimensions, user interactions, and trends to drive engagement.

- Designed custom illustrations and iconography for print and social media advertising.

- Produced audiovisual material, including photographs and videos, as well as editing / retouching for content used on social media.

- Worked on numerous design projects, such as exhibition booth design, apparel design, and poster and book design and illustration.

- Created strategic solutions by collaborating with clients to determine branding, provide ideas, articulate designs, advertising needs and ensure projects were completed on schedule.

- Obtained and maintained a thorough and up-to-date knowledge of social media and marketing trends, features, and best practices to allow for maximum success.

- Furnished support in the creation and development of engaging and top-quality social media content for different platforms.

- Evaluated data in partnership with the team (engagement metrics, audience insights) to understand what resonates with audiences and adjust designs accordingly.

- Collaborated with cross-functional teams, including marketing and content teams, to produce cohesive campaigns that align with overarching brand goals.

- Collaborated with the team to develop content strategies and content calendars based on audience analytics and engagement.

- Oversaw the development and establishment of a monthly content calendar for social media to generate increased engagement.

- Oversaw and coordinated key social media activities for various clients to increase audience engagement and awareness.

- Guaranteed that all content was in adherence to the brand voice and foster positive interactions and engagement with the audience.

- Ensured the ongoing maintenance of the brand image to achieve consistency across all channels, as well as guaranteeing that messaging was in alignment with the brands guidelines.

- Communicate timelines and provide completed projects on time.