Zeeshan Ahmad

Develop and implement sales strategies to achieve revenue, volume, and market share targets.
Lead, manage, and motivate sales teams to achieve individual and organizational objectives.
Manage distributors, key accounts, retailers, and channel partners to ensure strong market coverage.
Monitor sales performance, prepare forecasts, and analyze market trends and competitor activities.
Identify new business opportunities and expand distribution and customer networks.
Ensure product availability, visibility, merchandising, and effective execution across assigned territories.
Build and maintain strong relationships with customers, distributors, and business partners.
Manage sales budgets, promotions, trade activities, and commercial negotiations.
Conduct regular market visits to identify opportunities and improve sales performance.
Prepare sales reports and provide management with regular updates on targets, achievements, and market developments.
Train and develop sales teams to improve productivity and achieve sustainable business growth.

• Manage sales operations across Buraidah/Qassim and Hail, covering retail channels and customer-facing sales execution.
• Lead and motivate the sales team to achieve monthly and annual sales targets through disciplined follow-up, coaching and performance
reviews.
• Track KPIs, market trends and customer data to identify growth opportunities, improve coverage and strengthen market positioning.
• Build and maintain relationships with key customers, supporting high service levels, repeat business and profitable sales growth.
• Prepare sales reports with clear insights, action points and recommendations for senior management.

• Supervised RVS and pre-sales operations across the Madinah region for Unilever and Lipton beverage categories.
• Improved team discipline through regular field coaching, route follow-up, daily execution checks and sales-performance feedback.
• Coordinated with cross-functional teams to improve customer service, promotion execution and product availability.

• Handled beverage, personal care and dairy portfolios, including Lipton and Hochwald Foods Bonny Milk, across retail and semi-wholesale
channels.
• Supported market expansion through improved customer coverage, merchandising standards and retailer engagement.

• Promoted to Sales Supervisor after strong performance in retail van operations and semi-wholesale sales execution.
• Monitored route performance, guided salesmen, reviewed daily results and helped resolve market-level service issues.

• Managed retail van and semi-wholesale operations, focusing on customer coverage, order generation, collection discipline and product
visibility.
• Achieved 107% of sales goals in 2017 through strong selling techniques, route discipline and customer follow-up.

• Managed pre-sales activity, order booking and customer follow-up across assigned routes and retail customers.

• Built the foundation of FMCG field sales experience through daily route selling, customer service, merchandising and payment follow-up.